NEW Menu of QSR, Food & Beverage Audiences! 🍔🥤 Add some flavor to your next campaign by targeting consumers based on their preferred fast food, restaurant chain, delivery service, grocery store, and drink brands with propensity audiences from Alliant. Explore now: https://hubs.ly/Q02PKsBk0 #AlliantAudiences #QSRMarketing #FoodAndBeverage
Alliant - The Audience Company
Advertising Services
Brewster, NY 15,296 followers
Audiences that optimize marketing profitability in any channel.
About us
Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2 and IAB Tech Lab Data Transparency. Audience Targeting People-based marketing starts with Alliant Audiences. Derived from second party data and built at the PII Level, Alliant Audiences can reach your target audience across devices and channels, including display, video, email, direct mail, advanced TV and OTT. Data Enrichment First party data is your most valuable asset. Take your CRM to the next level - layering in transactional, demographic, lifestyle & automotive attributes, predictive scores and more. Insights are delivered in real-time to inform a personalized customer journey or in batch for modeling and analytics. Predictive Modeling Predict campaign performance against specific KPI’s such as response, payment or lifetime value - with custom built models at the deterministic, PII level. Immediately cut costs and be empowered to make more strategic decisions about segmentation and messaging.
- Website
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http://www.alliantdata.com
External link for Alliant - The Audience Company
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Brewster, NY
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Marketing Analytics, Direct Mail, Campaign Optimization, Interactive Marketing, Lead Scoring, Data Licensing, Online Audiences, Digital Marketing, Financial Services, Custom Modeling, Transactional Data, Multi-Channel Marketing, Audience Targeting, Data Compliance, Data Security, Predictive Modeling, and Data Enrichment
Locations
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Primary
301 Fields Lane
North Center
Brewster, NY 10509, US
Employees at Alliant - The Audience Company
Updates
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The Alliant leadership team served up smiles and syrup at our annual pancake breakfast this morning! This delicious tradition is a #TeamAlliant favorite. Here’s to many more sweet moments together 🥞 #LifeatAlliant #AlliantTurns23
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Maximize value from CTV campaigns with Alliant's optimized-for-TV audiences. Discover how Alliant is innovating TV advertising by combining an extensive distribution network with powerful data, giving marketers access to over 2,600 syndicated audiences for cross-screen campaigns that lead to better advertising experiences. Click here to explore the possibilities in modern TV advertising: https://hubs.ly/Q02Pjg3n0 #AlliantAudiences
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Day 1 of #NYCTVWeek is here! Catch Suvadip Choudhury today at the Advanced Advertising Summit for the “Identity and Context” session. Learn how to identify consumers, create targeted audiences, and optimize your messages to enhance your campaign’s impact. 📢 Panel: Identity and Context 🗓️ Date: September 9, 2024 🕒 Time: 10:10 AM - 10:40 AM Don’t miss this opportunity to elevate your advertising strategy! #AdvancedAdvertisingSummit #AlliantAudiences #AdvancedTV #AddressableTV
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We’re wrapping up our month-long celebration of 23 incredible years by coming together and toasting to our shared success. A heartfelt thank you to our partners, clients, and associates who have been the backbone of Alliant, helping us build a company defined by outstanding people, data, and results. Cheers to the next chapter! 🥂 #LifeAtAlliant #AlliantTurns23 #DataDrivenSuccess
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In 2023, the NFL drew an average of 17.9 million viewers per game. This offers a massive opportunity – and audience – for marketers this football season. With Alliant, brands and agencies can leverage accurate audience targeting by tapping into unique insights on purchase behaviors and TV viewership. Connect with dedicated football fans and kick off your marketing campaign with Alliant's taxonomy of 2,600+ audiences today: https://hubs.ly/Q02NNVrs0 🏆 #AlliantAudiences #DataDrivenMarketing #SportsMarketing #NFLKickoff
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TV Week Events NYC TV Week is only a week away! Don’t miss Suvadip Choudhury at the Advanced Advertising Summit during the Identity and Context session. Learn how to accurately identify consumers, build target audiences, and deliver impactful messages through optimized content to enhance your campaign’s efficiency and effectiveness. 📢 Panel: Identity and Context 🗓️ Date: September 9, 2024 🕒 Time: 10:10 AM - 10:40 AM Prefer to schedule a 1:1 meeting? Set up some time here: https://hubs.ly/Q02Nnrh60 #NYCTVWeek #AdvancedAdvertisingSummit #AlliantAudiences #AdvancedTV #AddressableTV
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TV Week Events NYC TV Week is just around the corner, and we're excited to announce that Dave Taylor, Matt Frattaroli, and Suvadip Choudhury will be attending! Be sure to connect with them as they engage with industry leaders and discuss how to optimize campaign strategies and audience targeting to enhance TV advertising performance. Not able to make it? Book a meeting with the team today: https://hubs.ly/Q02MT7680 #NYCTVWeek #AdvancedAdvertisingSummit #AlliantAudiences #AdvancedTV #AddressableTV
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When a federal judge ruled that Google has maintained a monopoly in search advertising, one thing was clear: this was not good news for Google. This ruling, significant as it is, might just be the tip of the iceberg – leaving many questions unanswered and signaling the beginning of broader antitrust challenges for big tech. Read more about the very real possibilities to consider in our latest blog post: https://hubs.ly/Q02MJX110 #GoogleSearch #Antitrust #TechRegulation
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🌟 Happy Women's Equality Day! 🌟 At Alliant, we believe in the power of equality and the limitless possibilities it creates. Today, we honor the incredible women who have paved the way, shaping a brighter future for all. #GenderEquality #WomensEqualityDay