There's a word for when Halloween décor appears on shelves in July and Pumpkin Spice Lattes are available in coffee shops in August - it's Summerween! This isn't just an extension of the Halloween season, it's a clever retail strategy to maximize engagement and drive early sales. Lisa Rosenberg shares how, in response to rising inflation and evolving digital buying behavior, retailers are adjusting their sales strategies to get a jump on the competition. Are you all in for Summerween? Or do you just want to focus on enjoying the last few weeks of summer? #Summerween #CreativeMarketing #Marketing #Stagwell The Home Depot Build-A-Bear Workshop Starbucks Target
Global Partner + President, Global Consumer Group at Allison | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
It's clear that while some consumers relish the idea of early holiday celebrations, others feel rushed by the abrupt introduction of seasonal products 🍂☕ From the early release of the Pumpkin Spice Latte to Halloween decor hitting the shelves in summer, consumers' responses are mixed. Let me know in the comments, is "summerween" a trick or treat to you? #Summerween #CreativeMarketing #Marketing #Newsletter Allison Worldwide Stagwell The Home Depot Build-A-Bear Workshop Starbucks