All Things Insights

Savings end TONIGHT! ⌛

This year's TMRE session lineup are ones that can't be missed. Join in on the learning and excitement of what this year's event has in store. See you in Orlando! http://spr.ly/6049cafJx 🗣️Aarti Bhaskaran, Mina Alex Sfondilis, Rachel Vanlandingham, Yogesh Chavda, SHIVANI SHAH, David Terebessy, Rose Jia, Claire Ferrari, Joanne McDonough, Steve Levine

Science, technology and innovation are accelerating at a rapid pace in today’s marketplace. Machine learning, generative artificial intelligence, predictive analytics, and even synthetic data are impacting the insights profession. We seem to be at an inflection point. Perhaps next will be the development of quantum computing as the data science world spins ever faster. All these changes, of course, influence the insights capability, the skills of the insights professional, the career trajectories of individual people and the structure of teams. http://spr.ly/6044mXtAu

Let the savings fall over you. 🍂 #TMRE24 is right around the corner, and we can't wait to have you on-site with us in Orlando. Register today and enjoy these savings while they last! http://spr.ly/6047lHAKv

Join us in extending a warm welcome to our valued TMRE: The Market Research Event 2024 Copper, Bronze, and Silver Sponsors! 🌟 To see a full list of our #TMRE24 sponsors: https://lnkd.in/gxiGKQba

Insights leaders are facing new challenges and demands from their organizations. With the rapid growth of artificial intelligence, and the influx of Big Data, businesses are looking beyond just data collection and governance, and their aim is to gain insights from the vast amount of data now available. The role of insights includes many skills, from data expertise to analytical and technical skills to the storytelling ability to communicate insights to key stakeholders. Yet, it can still prove challenging to get that “seat at the table” and influence the organization. http://spr.ly/6049mXtUP

Another incredible reason to attend #TMRE24!

Identifying need states is one research field that helps determine consumer trends—and it’s a key path for the insights professional to separate the wheat from the chaff, so to speak. It’s also a way to map out the best opportunities, whether that leads to creating a new product development program or crafting the ideal marketing message. Need states can also uncover the underlying factors behind consumer purchasing decisions. Consumer insights can help unearth that customer motivation and identify the driver of why they are buying a product or service. http://spr.ly/6040mXtDg

Our final team introductions! Please give a warm "hello" to our Digital Delivery Team & Customer Experience Team. 🗣 Annjolynn Cales 🗣 Jaclyn Bianchi 🗣 Anthony Primavera 🗣 Helen Galliford Now that you've met the whole #TMRE24 team, be sure to say hi to us on-site in October! Haven't registered yet? 👉 http://spr.ly/6047lHAKv

As sustainability has reached an inflection point with consumers across industries, many brands and retailers want to capitalize on their sustainability commitments to unlock new vectors of growth. However, there are resisters in many companies who believe sustainability cannot transform a brand, and they are partly right. Watch the full interview with Justin Coates: http://spr.ly/6047mXsZ7