Alyce by Sendoso

Who's going to get my card at INBOUND?? That's right YOU could hold a playing card with MY mug shot on it! Okay my ego isn't that big, you an actually win some amazing prizes if you chat with some of our amazing friends at #INBOUND24 - like $1,000 to a VIP experience you decide, Nintendos, Beats, candles 👀 , and so much more! Grab your pass at https://lnkd.in/gHSPsS7F

What if you could take something small and make a HUGE impact? What if I told you that #gifting can do this in ways you probably have't realized yet... This week on The Friday Live With Lauren Show I'm hosting Ashley Beck Cuellar. When we met up to chat (over an impromptu FaceTime call) I asked her if there was anything specific she'd like me to give away at the end of the show, from my favorite sponsor, Sendoso. We landed on a plant. If you know Ashley, you know she just got a plant and named it Valerie. 🎵 Valerieeeee 🎵 So I started looking. And found ForestNation. For every plant I give away this Friday, they will plant 10 trees in developing countries. So in total, with the inspiration of Ashely and the help of Sendoso, we will plant 55 trees! Do you know what 55 trees looks like? 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 🌴 And yes, I used palm trees because I'm in South Florida, but just imagine the impact this could really make. I've used gifting in my #recruiting business and in #sales since the beginning. Now I've gifted coffee to guests on my live show and I've been able to celebrate the wins of candidates with a fun surprise their first week in a new role. Have you ever used corporate gifting? Have you ever received a gift? What about won one on a LinkedIn live show? Want to try? Join us this week - I'll post the link in the comments. #SendosoPartner #SponsoredBecauseItsGood #CorporateGifting

“Trading a $5 gift card for a meeting doesn’t work, so gifting doesn’t work.” “Generic, low quality AI-written outbound emails don’t work, so AI and outbound are bad/dead.” This is what we call a false dilemma. The post asserts that there are only two options (do it this way, or write off the entire channel/tactic), when actually there are many. We all know —I hope— that timing, targeting, personalization and the quality of the message and experience are what make marketing and sales touchpoints land or fall flat. Treating people like a faceless pipeline number, creating a transactional feeling off the bat instead of being useful/thoughtful and asking for nothing in return, optimizing only for volume vs prioritizing quality are all inadvisable because we are *human*. We buy from people we like and trust. That doesn’t mean the same tactics done artfully, with care and intention, won’t work. Gifting, done well, works throughout the buyer journey to forge meaningful connections that result in more qualified meetings booked, double the win rates, bigger deals and faster deal cycles. It’s the *way* we engage people that matters most. Show people you’re paying attention. Show them they’re special, you understand them, you’re there to help. Do it because it’s the right thing to do. Good marketing should feel like a gift.

I love this campaign. Great job 🎁 Katie Penner

A month ago, in a brainstorming session for HubSpot INBOUND, Kris threw out the idea to have trading cards that we could sign at the booth. ⚾️ I remembered a brilliant activation I'd seen at SaaStr last year where Jay Desai, Head of Marketing at Captivate Talent, ran a trading card game called SaaS cards. The buzz on the floor was incredible & I was so inspired by Jay to make this something bigger. So, we got to work. We pitched the idea to Chili Piper, Commsor 🦕, Gong and Supered⚡ who were all on board. Then, with some massive web & card design help from Eduardo del Río & Hiền Lâm, we were able to make this a reality. As Kacie mentioned in her post, "This is an example of what can happen when marketers have permission to embrace crafting delightful experiences for the sake of connection vs capturing leads." 🧡 If you're heading to #INBOUND24, be sure to sign up for the All-Star Hustle & win some awesome prizes! https://lnkd.in/gu9_qDPf 🎉

9 out of 10 business to business buyers say that online reviews impact sales (G2, 2018). A one star improvement on an online rating platform can impact revenue by as much as 9% (Harvard Business Review, 2016). What is your business doing to generate user feedback? Hear how Sendoso uses sending to drive organic customer feedback: https://lnkd.in/gEXAC2ZY Watch the rest of brewing connections to learn the details of Sendoso’s campaign here: https://lnkd.in/gpEQS5jp

Exactly a month ago, Kris tossed out the idea to create custom trading cards for events and 🎁 Katie's brilliant wheels started turning. The experiential All-Star Hustle trading card game she dreamed up in collaboration with Austin 🔥🎁 Eduardo and Hiền is an example of what can happen when marketers have permission to embrace crafting delightful experiences for the sake of connection vs "capturing leads." It's also an example of our team's mission/vision in action. We have a few guidelines to help us align as a marketing team: We commit to: - Say what we mean and honor our word - Challenge the status quo - Rapidly execute and refine - Build in public and share our failures - Act with integrity and kindness - Prioritize customer and community happiness - Make space to craft creative and delightful experiences - Take radical ownership of our goals and our work Things we don’t do: - Wait for permission - Hit the goal at any cost - Use hyperbole and buzzwords - Deliver impersonal or self-serving experiences - Put anyone down - Get hung up on the illusion of perfection - Checkbox marketing Our friends at Commsor 🦕, Gong, Chili Piper and Supered⚡ are on the same wavelength. If you're heading to HubSpot Inbound, sign up to play with us (yes, that is a reference to my fave creepy movie twins) here: https://lnkd.in/gqPVm_KH

WOW, our marketing team outdid themselves! Checkout this very cool All-Star Hustle trading card game for HubSpot's #Inbound conference in 2 weeks. Going to Inbound? Signup here --> https://lnkd.in/g8a3ASR7

Another video from me (+1) today?! Yes. Because Junior Lartey 🎁 sent me the sweetest gift and it had to be shared right away. See, Junior and I just connected recently. We are in the same core group of The Herd with Commsor 🦕 (the best core group, j/s) He noticed all my plants in a video I posted and… HE SENT ME A NEW PLANT 🪴 from the Sendoso platform, and it’s adorable. Can you imagine how much that would grab a prospects attention??!?! Sendoso is a platform that helps you personalize gifting, and increase closing. Use your resources, people! Think outside the box. Pics of the plant coming tomorrow.

If you're going to be at HubSpot INBOUND - make sure to sign up for Sendoso hustle! It's such a cool and fun experience that will make your time a home run! ⚾️