Reality Check: Is AI in Marketing Really All That? 🤔🚀 We asked our board members whether AI in marketing is living up to the buzz or just a tech fad. Their insights might surprise you! Swipe through for their hot takes on AI's real potential! And if you still have an itch for AI, come join us at our "AI in the Wild" event on Sept. 11 to learn how marketing experts are using AI today! 👉 Register now and secure your spot: https://lnkd.in/dCSADNsr 🕠 Time: 5:30 - 7:30 PM EDT 📍 Location: Georgia State University Buckhead Center, Atlanta, GA 💬 #MarketingInsights #MarketingTrends #AMAAtlanta #AtlantaMarketing
AMA Atlanta
Advertising Services
Atlanta, GA 4,984 followers
AMA Atlanta is the go-to source for marketing knowledge, events, resources and networking opportunities in Atlanta.
About us
The Atlanta Chapter of the American Marketing Association, AMA Atlanta, is the go-to source for marketing knowledge, events, resources and networking in Atlanta. We are the largest marketing organization in the city and one of the largest chapters in the country. That means AMA Atlanta members have access not only to an incredible amount of local talent, but also to the international reach of the entire AMA organization. AMA Atlanta is a home for all marketers – from high school students in the DECA program and collegiate marketers to young professionals and marketing managers to our executive advisory board comprised of CMOs and vice presidents. Our members include professionals across the spectrum of the discipline: research, non-profit, public relations, advertising, branding, direct marketing, interactive, creative, multicultural and so much more. To learn more, visit www.ama-atlanta.com/
- Website
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http://www.ama-atlanta.com
External link for AMA Atlanta
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Atlanta, GA
- Type
- Nonprofit
Locations
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Primary
Atlanta, GA 30305, US
Employees at AMA Atlanta
Updates
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*****AI wrote and designed this post!***** (Check out the comments to see the prompts we used) 🚀 Join us for an insightful evening at "AI in the Wild"! 🌍 Are you curious about how AI is transforming marketing strategies and shaping the future workforce? This is your chance to hear from industry leaders who are driving change and innovation at scale. 🤖✨ 📅 Date: Wednesday, September 11, 2024 🕠 Time: 5:30 - 7:30 PM EDT 📍 Location: Georgia State University Buckhead Center, Atlanta, GA This exciting event will feature a networking session, followed by a dynamic panel discussion moderated by David Berkowitz, Founder of the AI Marketer’s Guild. Our panelists include top experts from companies like Microsoft, Intuit/Mailchimp, harpin AI, and academic leaders from Georgia State University. Get ready for valuable insights on integrating AI into marketing campaigns, building future-ready teams, and much more! 🚀 🎤 Panelists: David Berkowitz | Founder, AI Marketer's Guild Richard Phillips | Dean, GSU J. Mack Robinson College of Business Alex Baldock | Senior Sales Engineer, Microsoft Jamal Miller | Senior Director, Product Marketing, Intuit/Mailchimp Scott Sahadi | CEO & Founder, harpin AI Don't miss this opportunity to connect with peers, learn from AI pioneers, and explore the future of marketing! 👉 Register now and secure your spot: https://lnkd.in/dCSADNsr A special thanks to our board for helping put this together: John Levinson Nick Schittone Paul Carpenter Courtney Tierney Kevin Planovsky Rich Nobliski, MBA Jamal Harris Kim Englehardt Miller Sarah Tourville Kari Hiner Joe Koufman Guy R. Powell Nina Norris Hines, BBA Aaron Gill Karen Phillips Liz Farquhar Jenny Reineck Kiera Wiatrak Andy Leonard Kellye DeMott Gardner Sequoyah Glenn, MBA Warren Davis, MAcc Christina Steiner Kim Pollard Meghan Irwin #AIintheWild #MarketingInnovation #AIMarketing #NetworkingEvent #AMAAtlanta #AI #ArtificialIntelligence #DigitalMarketing #FutureOfWork
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Before we convene on September 11 to talk about the future of AI in marketing, please take a moment to tell us how you are currently leveraging AI. Don't forget to register for the event, "AI in the Wild." Tickets are going fast! Get yours here: https://lnkd.in/ecyv8_98
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In 2018, 29% of marketers reported using AI. According to Statista, that number has skyrocketed to 90% of marketers. 📈 AI has been all the rage — praised for helping streamline marketing tasks from research to copywriting. It’s no surprise more teams are including AI tools in their strategies. However, this AI gold rush isn't without its skeptics and challenges. Concerns about data privacy, job displacement, and the erosion of human creativity loom large. We want to help spark more conversation around the role of AI in the future of marketing. Join us on September 11 for our AI in the Wild event and hear from these marketing leaders: ✨David Berkowitz, Head of Innovation at 360i ✨Richard Phillips, Dean of the J. Mack Robinson College of Business at Georgia State University ✨Alex Baldock, Senior Sales Engineer at Microsoft ✨Jamal Miller, Senior Director of Product Marketing at Intuit/Mailchimp ✨Scott Sahadi, CEO & Founder of harpin AI Don’t miss this conversation filled with tips, tricks, and more. Register and snag your tickets today! https://lnkd.in/eAURFhD9 A special thanks to our board for helping put this together: John Levinson Nick Schittone Paul Carpenter Courtney Tierney Kevin Planovsky Rich Nobliski, MBA Jamal Harris Kim Englehardt Miller Sarah Tourville Kari Hiner Joe Koufman Guy R. Powell Nina Norris Hines, BBA Aaron Gill Karen Phillips Liz Farquhar Jenny Reineck Kiera Wiatrak Andy Leonard Kellye DeMott Gardner Sequoyah Glenn, MBA Warren Davis, MAcc Christina Steiner Kim Pollard Meghan Irwin #ai #technology #insights #innovation #aininmarketing
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📣 Calling all marketing mavens and community champions! 🎉 Join us for a night of celebration, connection, and creativity at AMA Atlanta's Volunteer Appreciation Event! 🍻 🗓️ Wednesday, August 28th ⏰ 6-8 PM ET 📍 Atlantucky Brewing, Atlanta Why attend? Network with industry leaders and fellow marketers 🤝 Discover exciting volunteer opportunities 🚀 Enjoy refreshments at the coolest brewery in town 🍺 As Atlanta's largest marketing organization, we're all about driving creative aspirations and fostering meaningful connections. Don't miss this chance to be part of our vibrant community! 🆓 FREE to attend, but RSVP required by August 27th! https://lnkd.in/eNWVkM-D
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Last night, the AMA Atlanta board stepped out of the boardroom and onto the tee line at Topgolf Midtown. A heartfelt thanks to Geoff Cottrill (Chief Brand Officer) and Connor Smith (Marketing Director) of Topgolf for hosting us. Your Atlanta-based leadership is shaping a global phenomenon. Topgolf isn't just changing the game; they're redefining it. In 2023, off-course golf participation (with Topgolf commanding an 80% share) outpaced on-course golf for the first time ever. That's not just a hole-in-one; it's a whole new course. What impresses us most about Topgolf's brand strategy: 1️⃣ Accessibility is king: Topgolf's "Come Play Around" campaign invites everyone to the party, golfers and non-golfers alike. 2️⃣ Experience matters most: By blending sport with entertainment, Topgolf created a new category - "golf-tainment". 3️⃣ Partnerships amplify impact: Their collaboration with Special Olympics shows how brands can drive meaningful change. 4️⃣ Reimagine traditions: Topgolf proves that even centuries-old sports can be revolutionized with the right approach. Topgolf's success story serves as a masterclass in brand reinvention, reminding us that with the right blend of innovation, inclusivity, and strategic marketing, even the most traditional industries can be transformed into something extraordinary. As always, a special thanks to our board for their tireless work and dedication to the cause: John Levinson Nick Schittone Paul Carpenter Courtney Tierney Kevin Planovsky Rich Nobliski, MBA Jamal Harris Kim Englehardt Miller Sarah Tourville Kari Hiner Joe Koufman Guy R. Powell Nina Norris Hines, BBA Aaron Gill Karen Phillips Liz Farquhar Jenny Reineck Kiera Wiatrak Andy Leonard Kellye DeMott Gardner Sequoyah Glenn, MBA Warren Davis, MAcc Christina Steiner Kim Pollard Meghan Irwin #topgolfatlantamidtown #AMAAtlanta #AtlantaMarketing #AtlantaNetworking
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Save the date! On September 11, hear from both enterprise brand marketers + the universities who are graduating our future team members on how AI is being successfully woven into campaigns and curriculums at scale TODAY! Hear voices from Microsoft, Intuit Mailchimp, Georgia State University & harpin AI sharing their tales from the trenches - all moderated by the former CMO of 360i & founder of the AI Marketers Guild (AIMG), David Berkowitz. More information and tickets are here: https://heyor.ca/yk2Wy1 A special thanks to our board for helping put this together: John Levinson Nick Schittone Paul Carpenter Courtney Tierney Kevin Planovsky Rich Nobliski, MBA Jamal Harris Kim Englehardt Miller Sarah Tourville Kari Hiner Joe Koufman Guy R. Powell Nina Norris Hines, BBA Aaron Gill Karen Phillips Liz Farquhar Jenny Reineck Kiera Wiatrak Andy Leonard Kellye DeMott Gardner Sequoyah Glenn, MBA Warren Davis, MAcc Christina Steiner Kim Pollard Meghan Irwin #ai #technology #insights #innovation
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For too long, female athletes were trapped in a frustrating cycle: limited visibility led to scarce sponsorships, which in turn stifled growth. All of this led to debilitating and FALSE misperceptions about the potential of female athletics. But today? The game has changed, and savvy marketers are the MVPs driving this transformation. At our season's inaugural AMA event, "Her Moment," we dove deep into this marketing revolution, exploring how strategic partnerships and authentic storytelling are propelling women's sports to unprecedented heights. Enter the era of NIL deals – a true game-changer. At the University of Georgia, women's sports aren't just competing; they're dominating, scoring nearly twice as many deals as their male counterparts. This isn't just leveling the playing field; it's redefining the entire stadium. But it's not just about the numbers. Today's sports marketing is crafting narratives that resonate far beyond the final score. We're seeing brands dive deep, forging authentic connections with athletes that turn casual viewers into die-hard fans. These aren't just sponsorships; they're partnerships that celebrate the grit, grace, and unparalleled skill of female athletes. Make no mistake; the future of sports is female, and it's being written right now – one brilliant campaign at a time. #womeninsports #atlanta #sportsmarketing #AtlantaMarketing #womeninsports #womeninsportsmatter
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Professional women athletes are shattering stereotypes, taking pride in "throwing like a girl." 🏀 Thank you to all who joined last week's "Her Moment" event as we explored the future of women's sports. The discussions were eye-opening and filled with optimism for the future of women's athletics: 📈 Unprecedented Growth: Women's elite sports revenue is projected to surpass the $1 billion mark. The WNBA Atlanta Dream reported significant increases in staff, game attendance, and viewership. 💼 New Opportunities: Name, Image, and Likeness (NIL) deals have opened doors for female collegiate athletes. Interestingly, women's sports have attracted nearly twice as many sponsorship deals as men's sports in some cases. 🤝 Authentic Partnerships: Brands are moving away from the "pink and shrink" approach. There's a growing focus on creating authentic connections with athletes and developing personalized content for target audiences. 📺 Media Impact: Increased media coverage and distribution have played a crucial role in growth. Star athletes like Caitlin Clark and Angel Reese are driving audience engagement. ⚖️ Equal Pay as a Catalyst: Initiatives for equal pay, especially in soccer, have become a significant driver for growth and visibility in women's sports. 🎯 Dual-Team Approach: Many organizations are now supporting both men's and women's teams in their sponsorships, recognizing the value in a more inclusive strategy. Special thank you to our panelists: Jen Johns Morgan Shaw Parker Shelby Wright Alyx Wynn Chris Bigda And of course, a special thank you to our board: John Levinson Nick Schittone Paul Carpenter Courtney Tierney Kevin Planovsky Rich Nobliski, MBA Jamal Harris Kim Englehardt Miller Sarah Tourville Kari Hiner Joe Koufman Guy R. Powell Nina Norris Hines, BBA Aaron Gill Karen Phillips Liz Farquhar Jenny Reineck Kiera Wiatrak Andy Leonard Kellye DeMott Gardner Sequoyah Glenn, MBA Warren Davis, MAcc Christina Steiner Kim Pollard Meghan Irwin #AMAAtlanta #HerMoment
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Registration for the Fall Mentorship Program is open! It’s a chance to connect with like-minded professionals, gain invaluable insights, and build lasting relationships. Please sign up to be a Fall mentor or mentee before 8/30: https://lnkd.in/gr9HHqFP