Amylu Foods reposted this
One of my favorite analogies to use for emerging CPG brands interested in Costco is the “crossover hit.” Successful Costco brands, including Chobani, Nonni's Bakery, Amylu Foods, Kevin's Natural Foods, and Kooshy, share several similarities to songs most successful in crossing over fans and genres. The attached article highlights those similarities in a way that provides guidelines for brands to consider when building success at Costco and beyond.