Analytic Index

Heading to Amazon Accelerate? Meet up with Analytic Index's Jonathan Jagard to learn how you're performing on Amazon with real-time data and lots of free/extremely valuable reports! #amazonaccelerate #amazon #ecommerce

We've got the scoop into the latest happenings at Target.com! Check out our most recent Target Department Performance Report for insights including: ✅ Most categories during July saw a significant increase in Organic Search Growth with School & Office Supplies seeing the largest increase at 110%. ✅ Scunci dominated the Clothing category at Target with 20% market share and 3 top items in the category.  ✅ Teeth and oral care stole the show in Personal Care with a 3-way battle between Crest (Procter & Gamble), Oral-B (Procter & Gamble, and Colgate (Colgate-Palmolive) with Crest winning market share. Get the full report for more: https://lnkd.in/gNz_6JD2 #target #ecommerce #retailsearch #ecommerce

With summer ending and kids returning to school, online shoppers are changing gears on Amazon.   Check out our latest report to see the most up-to-date Amazon data including top brands in sales and search, top trending keywords, best-selling items and more in every major category. ✅ JanSport backpacks are trending in multiple categories (Clothing, Sports & Outdoor, Computers & Accessories, and Electronics). ✅ In almost every category, the top keywords in organic search match the top keywords in sponsored search. ✅ YETI ranked as a top 5 brand for both organic search and sponsored search in Sports & Outdoor, Kitchen & Dining, and Patio, Lawn & Garden. Get the full report for more category insights at Amazon: https://lnkd.in/e33gURdJ #amazon #ecommerce #retailsearch #retailmedia

Today’s Analytic Index review: the INVENTORY OPPORTUNITIES report You can’t sell what you don’t have. This Amazon-based report gives you a heads-up on out-of-stocks, low inventory AND inventory that’s not moving fast enough. The clock is always ticking, but with this report you’ll never lose sight of your Cinderella products before the bell tolls midnight. WHO THIS BENEFITS ECOMMERCE MANAGERS: turn your massive inventory list into clear, prioritized action items on a regular basis – keep your eye on fast-moving top-sellers by tracking how many days on-hand they have left. What's more, with eyes on the slow movers you can set regular clearing promotions to make room for new products and seasons. QUESTIONS THIS ANSWERS What products have run out of stock? What are the YTD units sold, conversion rate, average sales price and ad spend amount for each of these items? What products have less than 20 days of on-hand inventory? What are the YTD units sold, conversion rate, average sales price and ad spend amount for each of these items? How many days of stock and inventory unit count does each product have? What products have more than 100 days of on-hand inventory? What are the YTD units sold, conversion rate, average sales price and ad spend amount for each of these items? How many days of stock and inventory unit count does each product have? Want to see which products are running light or heavy across YOUR Amazon portfolio? Use the link below to start your FREE 30-DAY TRIAL: https://lnkd.in/g5u5P6cH Every category. Every brand. Every product. Every keyword. Every day.

Halloween is just around the corner, are you ready?   We've got you covered when it comes to prepping for Halloween 2024, specifically in the candy categories on #Amazon, #Walmart, #Target, and #Kroger.   Learn what happened last year to be better prepared this year with our 2023 Halloween Candy Insights Report! #ecommerce #retailsearch #halloween

Today’s Analytic Index review: the TRAFFIC & CONVERSION OPPORTUNITIES report This Amazon-specific report deconstructs two challenges within a vendor’s portfolio: 1.    Products with high traffic but low conversion; 2.    Products with high conversion but low traffic. Identifying both is the first step towards solutions: for low-conversion products, review product detail pages (PDPs) for issues with images, availability, content and reviews. For low-traffic products, review budget allocation for paid search and DSP investment. No matter how well your portfolio is performing in traffic and conversion, there’s always room for improvement! WHO THIS BENEFITS ECOMMERCE MANAGERS: with products bucketed into high and low traffic & conversion performers, you have a clear path forward to increased sales and improved marketing performance. The same can be said for under-performing products with high ad spend: you'll know EXACTLY where to pull back and reallocate budget to better-performing products in your portfolio. SEO SPECIALISTS (AGENCY & BRAND): with a product-level list of what is under-performing in conversion, you can review content at the PDP level for gaps in or adverse customer responses to content. QUESTIONS THIS ANSWERS What is the average conversion rate of my product portfolio on Amazon? How much sales revenue have I lost as a result of low conversion or low traffic? Which of my products are under-indexing in conversion and traffic? How much sales revenue and unit sales have I lost on each as a result of the difference in a product’s conversion rate or traffic vs. the portfolio average? How much have I spent on ads for each low-conversion product? What was the total, organic and ad conversion rate for under-indexing products? Which of my products with low conversion rates have the highest ad spend? What was the ad spend, average price and conversion rate for each of those products? Want to see which products are under-performing in traffic and conversion across YOUR Amazon portfolio? Use the link below to start your FREE 30-DAY TRIAL: https://lnkd.in/g5u5P6cH Every category. Every brand. Every product. Every keyword. Every day.

Today’s Analytic Index review: the SEARCH RESULTS TIME MACHINE report A snapshot of any measured time of organic product ranking across hundreds of thousands of keyword search results pages. It also highlights how much each product moved up or down in organic ranking and how frequently each product had sponsored placement over the period vs. organic placement.   This sucker’s definitely electrical… and it runs on WAY less than 1.21 gigawatts, so no lightning required! RETAILER COVERAGE: Amazon, Walmart, Target, Kroger, Chewy, The Home Depot, SEPHORA and Ulta Beauty. WHO THIS BENEFITS #SEO #SEM #ECOMMERCE ECOMMERCE MANAGERS: see which way ALL products (yours and competitors) are trending in organic rank on targeted keywords... and how much sponsored placement each is getting. SEM SPECIALISTS (AGENCY & BRAND): track sponsored result trends across top keywords to confirm alignment to competitors in placement and resource allocation. QUESTIONS THIS ANSWERS What is the organic ranking of each brand’s products on my top keywords? Where is that organic rank trending against prior periods? What percentage of placement for each product was sponsored placement? What type of sponsored placement was used for each product? Today’s data compares results of December 2023 to November 2023 for the keyword “HEADPHONES”.  Want to see the organic ranking trends and sponsorship share of YOUR top keywords? Use the link below to start your FREE 30-DAY TRIAL: https://lnkd.in/g5u5P6cH Every category. Every brand. Every product. Every keyword. Every day.

Don't miss any of our latest research reports!   Get our monthly Department Performance Reports from the world's largest retailers, #Amazon, #Walmart, #Target, and #Kroger. See the most up-to-date brand performance data and trends from every major category at each retailer. https://lnkd.in/g9-d5K6M   Also, if you missed our Ultimate Prime Day Recap (the most comprehensive Prime Day analysis you'll find anywhere), get your copy today! This report covers in-depth details about Sales, Promotions, Discounts, Sponsored Search, and Organic Search for every major category on Amazon! https://lnkd.in/gDq2HFfd

We're still not done with the Prime Day 2024 resources! Take advantage of our free Prime Day Audit and let the experts at Analytic Index show you how any one brand performed in any category during Prime Day 2024. ✅ Sales performance ✅ Promotional activity ✅ Sponsored search ✅ Impressions ✅ And more! Schedule your audit today: https://lnkd.in/guHkRTdh #amazon #primeday #primeday2024 #ecommerce

Today’s Analytic Index review: the SPONSORSHIP IMPACT TRACKER report “Are my paid search activities increasing my brand’s organic visibility at retailer X?” This report answers that urgent question with charts and tables combining paid search activity and organic search visibility. You can even break down the TYPE of paid search activity to see which is most impacting performance! RETAILER COVERAGE: Amazon, Walmart, Target, Kroger, Chewy, The Home Depot, SEPHORA, and Ulta Beauty. WHO THIS BENEFITS ECOMMERCE MANAGERS: align paid search activity to organic search visibility to gauge your efforts to drive brand awareness at the retail level. Say with confidence: “My paid search strategy created % organic lift at retailer X.” SEM SPECIALISTS (AGENCY & BRAND): track paid impact on organic share of voice as a KPI for your role. No more guessing about your organic value-add! QUESTIONS THIS ANSWERS What is the total volume of paid search activity by each measured period? What is organic search visibility volume by each measured period? How do they compare? What is the breakdown by measured period of each type of paid activity? How does each impact organic search visibility volume trend? What is the allocation of portfolio sales by retailer department? What is the search volume trend of branded and non-branded keywords? How do they compare over the measured period? What is retailer badge count over the measured period? What is the volume of paid sponsorship activity for each sponsored keyword? What is the allocation of each type of paid sponsorship by keyword? What are the top performing products in organic search? What are the top performing products in sales? Where do the lists differ? Today’s data features Mars' M&Ms brand on Amazon.  Want to see how YOUR brand’s paid search activity impacts organic performance? Use the link below to start your FREE 30-DAY TRIAL: https://lnkd.in/g5u5P6cH Every category. Every brand. Every product. Every keyword. Every day.