Purchase Conversions 🎉 is here 🎉 You can now prove how your experiences impact revenue, making it easy to incentivize your guests and attendees and directly measure your ROI. Say goodbye to hazy reporting and meet the best way to attribute sales to your experiences. Get all the details on Purchase Conversions and your ROI companion here: https://okt.to/ZC0Avq #ExperientialMarketing #ROI #MeasurementMatters
AnyRoad
Software Development
San Francisco, CA 4,634 followers
The leading experiential marketing platform.
About us
AnyRoad is the leading experiential marketing platform that enables brands to operate and optimize their events, tours, activations, and classes to grow consumer brand loyalty, drive more revenue, and increase the ROI on every experience. AnyRoad allows companies to streamline and scale their experiential operations with a flexible, configurable platform and provides the powerful insights needed to accelerate business growth. Leading brands like Anheuser-Busch, Diageo, Westfield, Just Egg, and Sierra Nevada all count on AnyRoad to optimize operations for and prove the impact of their experiential marketing programs.
- Website
-
http://www.anyroad.com
External link for AnyRoad
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2014
- Specialties
- marketing, cx, analytics, and experiential
Locations
-
Primary
505 Howard St
4th Floor
San Francisco, CA 94105, US
Employees at AnyRoad
Updates
-
"A lot of people think performance marketing is great because you can measure it – you know exactly what the ROI is. But the reality is: you can measure it, but it does not build your brand in the same way that experiential marketing does." How does a CMO like Vivienne Long approach making the business case for experiential marketing? Find out in our bite-sized fireside, The Experience Exec. Read our favorite insights in our 10th edition of The Experience Exec newsletter!
-
Join us for an insightful episode of The Experience Exec series, presented by AnyRoad. This session, hosted by Daniel Yaffe, features Vivienne Long, Former CMO of REI Co-op. In this episode, Vivienne Long dives deep into her strategic approach to experiential marketing, sharing invaluable insights and experiences from her time at Starbucks and REI. She discusses: Guiding Decision-Making in Experiential Marketing: Vivienne highlights the importance of aligning experiential marketing with lifestyle and community-driven brands, drawing on best-in-class principles learned at leading companies. Making the Internal Case for Investment: Discover how experiential marketing creates relevance for audiences by communicating brand values in engaging contexts. Measuring Success Beyond Sales: Learn why experiential marketing's value lies in the quality of engagement and the power of storytelling. Learn effective measurement strategies, emphasizing the long-term benefits and network effects of scaling experiential marketing. Don't miss this opportunity to gain expert insights and practical advice on justifying investment in experiential marketing. Watch now to elevate your brand’s experiential marketing strategy!
This content isn’t available here
Access this content and more in the LinkedIn app
-
Meet Vivienne Long. Former CMO of REI Co-op and the mind that led the 100+ marketing team to be named one of Fast Company's Most Innovative Companies. Long's work factored in a proper field marketing team to add to her strategy, meaning she considered their wins and opportunities as part of the larger REI strategy. As experiential fans, we're thrilled she'll join us on our next Experience Exec Live! Daniel Yaffe, our COO, and Co-Founder, is ready to ask all the questions we've been dying to know, like: 🙋 What guides your decision-making regarding whether or not to invest in experiential marketing? 🙋How do you approach making the case internally for that investment? 🙋 And whatever questions you want to ask in the chat! Join us live on August 28th, 11AM PST / 2PM EST, to have your burning questions answered. https://okt.to/wCGblJ #linkedinlive #CMO #LeadershipInAction #ExperienceExec #AnyRoad #InvestmentEducation #ExperientialMarketing
-
Not to be missed!
New Experience Exec alert! Please welcome Vivienne Long, a renowned marketing leader from companies like REI, Starbucks, and more. See how she justifies investments in experiential marketing and more. This is one Q&A not to miss. #linkedinlive #expertise #cmo #experientialmarketing #investment #experienceexec
Proving Success: A CMO's Approach to Justifying Investment
www.linkedin.com
-
According to the Institute for Business Value, 62% of Gen Z, the new spending generation, are first and foremost attracted to new brands from growth markets. Only 47% are attracted to mature markets. Consumers love a Cinderella story, and growth markets have one huge leg up over mature businesses for attention: Their small size makes Gen Z buyers stand out and feel unique. They feel like an active part of the brand's success story. But how do larger brands achieve the same kind of participation and excitement? Based on what we've seen in the market recently, we have a few ideas. Read more about it in our newest article: https://okt.to/gnyc6O #growthmarkting #maturemarket #genzmarketing #loyaltybenefit #ExperientialMarketing
How To Build Loyalty Through Experiential Marketing | AnyRoad
-
"We take a lot of day-to-day things for granted - so it was cool that attendees could see & feel this new product and also hear about the ten years of R&D for something that will authentically impact their day-to-day life. This was a brand having a direct & authentic conversation with its audience - and I heard from countless attendees raving about how cool it was.” What brand is Peter Lewis of SXSW talking about? Find out in our bite-sized fireside, The Experience Exec. We listed our favorite parts and quotes from the live version, so save 10 minutes and read Lewis's thoughts on what makes a great activation, plus more! #newsletter #sxsw #sxsw2024 #cpo #partnerships #expertadvice #education #experientialmarketing
“Amazing things can happen when a diverse set of people are brought together.” — SXSW Chief Partnerships Officer shares his secret to activations
AnyRoad on LinkedIn
-
It's not just a dream — you can prove that your experiences impact revenue! On August 22nd, 12 PM EST, learn about our game-changing method of measuring success beyond sentiment. Experiential marketing (and your strategy) has a new way to show off in "Unlocking Experiential ROI: Everything You Need to Prove Success." Or, you know. Do the whole jail thing. That works, too. Sign up now! https://okt.to/g5CdtQ #webinar #event #roi #measurement #ExperientialMarketing #experientialsuccess
-
New Experience Exec alert! Please welcome Vivienne Long, a renowned marketing leader from companies like REI, Starbucks, and more. See how she justifies investments in experiential marketing and more. This is one Q&A not to miss. #linkedinlive #expertise #cmo #experientialmarketing #investment #experienceexec
Proving Success: A CMO's Approach to Justifying Investment
www.linkedin.com
-
Successful international expansion relies on getting your message in front of your target audience. But to truly build brand love abroad, you need to make sure the way in which you engage those new audiences and bring your message to life is unforgettable. Vote for our #SXSW session to talk with industry experts and uncover the best ways to tap into the power of brand activations to fuel international success. VOTE HERE before Aug. 18th 👉 https://okt.to/PBS4Rf
Brand Activations Abroad: How to Engage New Audiences
panelpicker.sxsw.com