Applecart

Our people are the reason we continue to rank each year as one of the best places to work in New York, DC, and nationwide. We cherish the opportunity to bring our team together both in the office and outside of it – this time on the Hudson River on a Lobster Boat Cruise! To learn more about open roles on our growing team please visit applecart.co/careers. Photo credits to Alicia Byers.

“I had a thesis: that policy fluency and geopolitical understanding and an ability to understand how a company makes a profit and engages in appropriate ways with its stakeholders could help you be better investors.” Ken Mehlman, Partner, Global Head of Public Affairs and Co-Head of KKR Global Impact at KKR, talks about the thesis of KKR’s Global Impact Fund that he Co-Leads in Episode 2 of “Decision Makers”. Hear more about Ken’s investment philosophy and his journey to the highest levels of politics and finance – including as Chairman of the RNC, campaign manager for President George W. Bush in 2004, and now a leader at one of the country’s leading private equity funds. Listen to the full episode and subscribe for more below! Applecart: https://lnkd.in/eV3VeMQw Apple: https://lnkd.in/eMQvcnrt Spotify: https://lnkd.in/esXa8-DJ Podbean: https://lnkd.in/eXcXaSun #DecisionMakerMarketing #Politics #Podcast #DecisionMakersPodcast

Kerri Allen, M.P.S., Senior Managing Director at Applecart, was recently featured on the "Let's Talk PR & More" podcast with Sherry Goldman, Founder and President of Goldman Communications Group. Drawing from over two decades of communications experience, Kerri discussed the pivotal role data and analytics play in PR and marketing. Listen to Kerri here: Apple: https://lnkd.in/djJdMwmB Spotify: https://lnkd.in/dK2VWjNr #DataDrivenPR #PublicRelations #Marketing #Communications #Applecart #Storytelling

“We live in… what I call a Gutenberg Two moment. So, the Gutenberg One moment, obviously, the invention of the printing press, produced revolutions all over the world. The invention of essentially social media and the iPhone or other ways to deliver that to someone 24/7 is even more revolutionary than the Gutenberg One moment. It means that every company's business model, its supply chain, its internal culture, is subject to 24/7 scrutiny, is subject to 24/7 transparency, and it requires a different mindset and a different approach.” Episode Two of Applecart’s new podcast “Decision Makers” – featuring Partner, Global Head of Public Affairs and Co-Head of KKR Global Impact at KKR, Ken Mehlman, is out now! Hear about Ken’s journey to the highest levels of politics and business – including serving as Chairman of the RNC, campaign manager for President George W. Bush in 2004, and now a leader at one of the country’s leading private equity funds. Listen to the full episode and subscribe for more below! Applecart: https://lnkd.in/eV3VeMQw  Apple: https://lnkd.in/eMQvcnrt Spotify: https://lnkd.in/esXa8-DJ Podbean: https://lnkd.in/eXcXaSun

Meet Ken Abe, Applecart’s Vice President of Engineering! Ken joined Applecart more than 3 years ago after serving as Director of Engineering at the Series-C ad-tech startup <intent> and has spent over two decades building innovative software, primarily in FinTech. Ken's background includes a blend of hands-on development and engineering leadership, having served as an entrepreneur and engineering leader across multiple high-growth startups. We're excited to have Ken lead our engineering team, driving the development of groundbreaking technology for Decision Maker Marketing. Learn more about Ken and what brought him to Applecart here: https://lnkd.in/e9SfdV9g

At Applecart, we specialize in helping C-suite leaders from the Fortune 500, leading advocacy groups and trade associations, agencies, and other leading organizations effectively manage their relationships with key stakeholders, including policymakers, investors, and the media. Learn more about how Applecart empowers organizations to connect with their most important decision makers: https://lnkd.in/egPkaeHK

The most critical C-suite priorities depend on managing a company’s relationships with key stakeholders, whether partners, investors, policymakers, employees, or media. Applecart gives C-suite leaders the tools to ensure their most important content is reaching these stakeholders and those who inform their thinking.  Learn more about how C-suites leverage Applecart to reach their most important decision makers: https://lnkd.in/egPkaeHK

“You don't really understand somebody unless you understand the context of their key relationships. The most important influencing factors are really communicated across trusting relationships and getting advice from the people they really count on and rely on that they see us as authentically speaking to them versus all the people trying to formally influence them. Man, that's magic.” - U.S. Ambassador to the OECD and former Congressman @Sean Patrick Maloney Episode 1 of “Decision Makers,” Applecart’s new podcast, is out now! You can listen now on:  Applecart’s Website: https://lnkd.in/eV3VeMQw  Apple Podcasts: https://lnkd.in/ezRXS4yt  Spotify: https://lnkd.in/efuwNRJM

It was great to see so many clients and partners at last month’s PRWeek Healthcare Awards + Conference. Our Co-CEO Matthew Kalmans joined Novartis Chief Corporate Affairs Officer Michelle Weese, Maven Clinic’s Julie Binder, and PRWeek Editor in Chief Steve Barrett for an important discussion about the dangers of misinformation in healthcare.

Stopped by Basis Technologies in Chicago last week to share about Applecart's cutting-edge targeting solutions and how advertisers can leverage first-party data to enhance how they reach high-value audiences. Appreciated the opportunity to join Jaimie Hefelfinger, Sr. Client Lead at Basis Technologies; Al Shermer, CSO at Pathways; and Erik White, VP of Performance Digital at Cumulus for the "Collecting and Monetizing Data Panel." Thank you to the Basis team for putting together the event - it is always great to connect and share insights with leaders in the future of digital advertising! #DigitalMarketing #Data