Applied Design

We are thrilled to announce that the font we developed for the Braille Institute -- Atkinson Hyperlegible -- has been officially added to the Cooper Hewitt, Smithsonian Design Museum permanent collection. This milestone marks the beginning of an exciting journey for Atkinson, as we continue to work with Braille Institute of America in on our commitment to enhancing accessibility for individuals with impaired vision. A heartfelt thank you for this incredible honor. Discover more here: https://lnkd.in/er-r6Hcp

We are thrilled to share that we have been selected as a winner of GDUSA Magazine's Package Design Award for our Mockly work. Always grateful for our talented team that goes above and beyond to deliver great designs for our clients! #Design #PackagingDesign #NYCDesign

Thank you to Print Magazine for having our very own Craig Dobie featured in this month's "What Matters" feature. Check out this piece that dives into Craig's background and what has shaped him into the inspiring designer he is now! https://lnkd.in/gE5mF--E

Applied Design (except for Barb) had the pleasure of hosting Western Michigan University Graphic Design students during their trip to NYC. It was more than just a visit; it was a chance for these talented young designers to showcase their work and chat about the industry. Meeting them and seeing their work was truly inspiring. #DesignJourney #StudentExperience #NYCDesign

We are pleased to share with the world our most recent work for Mockly. We created a new and evocative packaging design for Mockly's Second Line, which is a homage to New Orleans' Second Line parades. Always a pleasure to work with such a spirited nonalcoholic beverage company. 👏

Dive into the world of AI-driven creativity with our very own Craig Dobie! He recently shared the transformative use of AI and Chat-GPT, showcasing how these innovative tools improve creative ideas to new heights. Read the fascinating conversation where Craig shared invaluable insights on leveraging AI in our work, unlocking fresh perspectives and refining our creative processes: https://lnkd.in/eFwPWutA #AI #Creativity #Innovation #Design

Thank you to Doug Zanger at Indie Agency News for a lively conversation with Craig Dobie and me about what we do all day. Fingers crossed, it reaches Amtrak ;-)

This episode of Brad Scott's conversation with Adrianne Pasquarelli on the Ad Age Marketer's Brief Podcast is an important one. "[Aesthetic and utility] are not mutually exclusive and we have to work really hard as designers to not make it that way. We're not artists, we're designers and this is just one more part of that challenge," said Brad. As society begins to recognize the intrinsic value of inclusion, opportunity for new, dynamic design becomes apparent. Tune in to this deep dive highlighting Applied Design as an advocate of and trailblazer for inclusivity and accessibility in the space fueled by our work with esteemed institutions like The Braille Institute, World Trade Center, and more: https://lnkd.in/grwBQJvA