Leo season is upon us 🦁 If you’re not considering adding tax to your product lineup, you might be missing out on a $300B+ tax refund opportunity: april's clients saw a stellar 95% average tax refund capture rate. Ready for your next promotion? It’s practically written in the stars: embed april. Let’s bring april’s top-tier filing experience to more Americans next season, together. #astrology #fintech #productmanagement
april
Financial Services
april partners with banks, fintechs and payroll platforms to help Americans file, estimate and optimize their taxes
About us
Powered by AI, april offers smarter tax solutions that are built to be white labeled and embedded into existing financial apps. Customers can receive year-round tax insights and opportunities to optimize, preventing unexpected surprises and speeding up the filing process come tax season. By embedding april, our clients have seen increased product engagement, MAU, and significant deposit growth, with an average of 94.8% tax refund deposit capture.
- Website
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http://www.getapril.com
External link for april
- Industry
- Financial Services
- Company size
- 51-200 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Taxes, AI, Software, Technology, Embedded Finance, Fintech, Financial Technology, and Artificial Intelligence
Locations
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Primary
488 Madison Ave
New York, 10022, US
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Totseret ha-Arets St 7
Tel Aviv-Yafo, IL
Employees at april
Updates
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Ben Borodach has joined Fast Company’s Impact Council, an exclusive group of trailblazers redefining their respective industries. As april’s CEO, Ben is on a mission to revolutionize taxes, transforming them from a dreaded chore into a powerful tool for financial wellness. Tax software hasn’t seen true disruption—until now. We're here to change that and work with other industry leaders to forge partnerships, trade ideas, and elevate the entire field. #fastcompany #innovation #fcimpactcouncil
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Here to spill the hottest tea in taxes... 🍵 Tax refunds? They're basically an interest-free loan to Uncle Sam. Yep, we went there. With the average refund (according to the IRS) hovering around a cool $3K, that's a hefty chunk of change sitting idle instead of working for your members. Our take? Free the refund! Boost your members' cash flows by adding year-round tax tools to your app, like april's Estimator and Paycheck Optimizer. Give them the choice: more money in their paychecks now or the 'forced savings' of a bigger refund later. #fintechinnovation #productinnovation #freetherefund
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The IRS launched Direct File, a free tax filing pilot in 12 pilot states this year. While this is a step towards accessible tax filing, it’s not a silver bullet for the issues plaguing the tax software market. Hear from april's own Ben Borodach on why: 🙅♂️ Direct File excludes income from self-employment, crypto, and certain itemized credits, leaving many taxpayers ineligible. 🤨 Only 2 in 10 Americans trust the government to handle their taxes fairly, according to PEW research. 📩 Direct File doesn't leverage existing IRS data, making the switch from current software cumbersome and reducing adoption. We believe there is a missed opportunity to partner with new entrants using advanced technologies like AI to get to market quicker with broader coverage (like april). These companies can accelerate go-to-market timelines, reduce costs, and integrate tax services into everyday financial experiences. By working together, we can create a streamlined, year-round tax filing process that benefits all Americans. #taxnews #directfile #taxtech
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The future of accounting? It’s automated. april was featured in Andreessen Horowitz's latest deep dive, “Generative AI in Accounting: Unleashing New Potentials." Authored by Marc Andrusko and Seema Amble, the blog post unpacks how AI is set to reshape accounting from the ground up. Here's the TL;DR: 🤖 With 75% of CPAs on the brink of retirement and a thinning pipeline of fresh talent, AI isn’t just assisting—it’s essential for bridging the gap and ensuring operational continuity. 💰 As industry giants like PWC and Reuters invest billions, AI is transitioning from a supportive tool to the core framework of accounting processes. Here's an overview of all the companies that made the Accounting x AI map. #accounting #taxnews #ainews
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Ah, the nostalgia of vintage classifieds! But let’s face it, taxes are no place for nostalgia. Enter april's Filer, the state-of-the-art, AI-driven tax filing assistant. Using these old-timey ads to discover our tech might be charmingly retro, but your tax returns don’t have to be. april is the future of tax filing. You heard it here first. #taxes #embeddedfinance #customerLTV
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HINT: it's both. Have you read april's Generational Divide in Financial Services report? The team surveyed over 700 financial apps users and found distinct views and behaviors between generations when it comes to making, spending and managing money. Link in the comments below to download the report 👇 #genz #research #financialservices
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ICYMI - one of the most popular tax breaks is now essentially obsolete 😳 april's own Christina Taylor, MBA, EA, VP of Tax Development, outlines all the reasons why fewer and fewer people are actually claiming the mortgage interest deduction. Hint: it has to do with a tax law change enacted in 2020 that increased the standard deduction significantly. Read the full article to get the full scoop on what the mortgage interest deduction was built to do and who still claims this deduction on their taxes. #financialeducation #taxnews #thoughtleadership
One of the most historically popular tax breaks is obsolete. Will homeownership ever be the same?
april on LinkedIn
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Did you know that april's Filer product has over 900 possible questions 🤯 Our intelligent routing system expertly guides each taxpayer to the fastest path to their return, skipping unnecessary questions and leveraging partner data to auto-fill forms. On average, taxpayers answered just 52 questions. Less time filing means more time for everything else. That's smart tax filing. #innovation #disruptor #taxtech
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Every year, our teams unite for the much-anticipated Tax Camp—an essential ingredient in our recipe for innovation. This year, we swapped algorithms for aprons to master the art of the true New York-style pizza. Because great minds don’t just code together—they cook together. Ready to bring some heat? Join us in crafting the future of tax software. We’re hiring! Check out our careers page—link in the comments. #companyculture #hiring #fintechjobs
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