ATTN: reposted this
President @ ATTN | AdAge Leading Women 2024 | AdWeek Fastest Growing Agency 2023 | Fast Company Most Innovative Company
🌶 🌶🌶 HOT TAKE 🌶🌶🌶 If your social strategy does not include off-channel community management (AKA commenting on trending content that is NOT your own channels)... you are playing checkers while your competitors are playing chess. Off-channel community management is foundational to succeed on social. And yet, 9/10 brands are NOT doing it! 🤯 Off-channel commenting will: - Introduce your brand to new audiences - Drive engagement - Identify new opportunities and partnerships - Spark campaign platforms It takes strategy and craft to ensure your comments are not hit by a deluge of “Silence Brand” replies. But if done well, this is the best kept secret on social. Need more convincing? ✨ 72% of successful campaigns in the last two years were driven by brands that leveraged emerging social media trends early, according to data from WARC. ✨ 83% of viral campaigns were associated with brands that effectively tapped into trending social media conversations, resulting in higher engagement and brand awareness, according to a Nielsen report. ✨ 55% of advertising spend on campaigns that are aligned with social media trends generates a 200% higher return than campaigns that do not consider trends, according to a study by the IAB. I am eternally grateful to our crew at ATTN: who help our partners go viral and drive impact one comment at a time. ✌ Jarrett Moreno Matthew Segal Cindy Vanegas-Gesuale Kristen King Anthony Runnels Michael Vainisi Shyla Brown, Esq. Pablo Rosas #socialmedia #smm #communitymanagement #payattn