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🎙️ Branded Podcasts: Elevate Your Brand Engagement! 🎙️ In today's fast-paced digital world, capturing and maintaining your audience's attention can be challenging. Traditional advertising often falls short as audiences grow increasingly savvy and selective. But there's a game-changing tool you might be overlooking: branded podcasts. Why should your brand consider diving into podcasting? Here are some compelling reasons: 🌟 Quality Engagement: Unlike traditional ads, podcasts offer content that inspires, informs, or entertains, building long-term relationships without overtly selling. 🎧 Audience Connection: Podcasts allow you to create conversations with your audience, fostering a deeper, more personal connection. 📈 Proven Impact: Studies show branded podcasts significantly lift brand awareness, consideration, favourability, and purchase intent. 📊 Superior Engagement: While videos capture attention for mere minutes, podcasts keep 70% of their audience engaged for over 28 minutes! 🎯 Strategic Value: It’s a long-term play. Consistently delivering valuable content can shift your brand metrics over time, driving meaningful engagement. Ready to unlock the potential of branded podcasts for your brand? Dive deeper into how this powerful medium can transform your engagement strategy. 👉 Read our latest blog post to learn more! https://lnkd.in/ecKBmyVF #BrandEngagement #Podcasting #MarketingStrategy #ContentMarketing #BrandedContent #DigitalMarketing #CustomerEngagement #auddyshows #brandedpodcast

📔 As a journalist and editor in chief, Sam Baker has worked across some of the biggest female magazines in the UK. But when she started to notice that there was a distinct lack of female voices over the age of 40, she decided to do something about it. And that's when The Shift was born. 🎧 This podcast is as inspiring, funny and sometimes heart-breaking as you would expect when these stories are told. 🎙 We are delighted that Sam has moved the show across to the Auddy licensing business and caught up with her for our latest interview.  https://lnkd.in/eS9QTxWQ

🥁 We have been champions of podcast advertising for a while......but in our latest blog article, we share the latest data from CUMULUS MEDIA which highlights why podcasting continues to be an excellent channel for advertisers to reach their audiences. 👇 https://lnkd.in/e5eE7Cse ➡️ Follow #AuddyShows for more great tips about the podcast world! 🎧 #PodcastAdvertising #MarketingStrategy #BrandAwareness #DigitalMarketing #podcastsponsorship #marketingtrends #mediastrategy #AdvertisingStrategy

🎙️ Are you looking to monetise your podcast and attract the right sponsors? 🚀 ✍ Check out our blog "How to Make Your Podcast Attractive to Sponsors". Full of practical tips and strategies to help you stand out in the crowded podcasting world and secure those all-important sponsorships. From understanding your audience to crafting compelling pitches, this guide covers everything you need to know. Whether you're a seasoned podcaster or just starting out, this blog is a must-read. 👉 Read the full article here: https://lnkd.in/evQJ3rUM #Podcasting #Sponsorship #Marketing #ContentCreation #Auddyshows #PodcastGrowth #podcastadvertising #podcastsponsorship

🎧 How do listeners really feel about podcast ads🎧 Our blog dives deep into the recent "Ad Nauseam" report, revealing some surprising insights on ad tolerance, effectiveness, and listener behaviour. Key Findings Include: 🚀48% of podcast listeners actually enjoy or don’t mind ads! 🤑 58% discovered new products through podcast ads. 💡 45% made a purchase influenced by an ad they heard. 📊 Listeners expect 2-3 ads per episode but dislike hearing the same ad more than once. Whether you're a podcaster, advertiser, or just curious about the industry, these findings are essential for understanding how to maximise the impact of your ads while keeping listeners engaged. 📖 Read the full blog post here: https://lnkd.in/ewqf_AFj #PodcastAds #MarketingInsights #PodcastAdvertising #Podcasting #AdNauseamReport #DigitalMarketing #ContentMarketing #soundsprofitable #auddyshows Sounds Profitable Bryan Barletta

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🎙️ Boost Your Brand Engagement with Branded Podcasts! 🎙️ Looking for a game-changer in your marketing strategy? Branded podcasts offer a unique way to connect with your audience on a deeper level. They inspire, inform, and entertain, creating lasting relationships without the hard sell. Why consider podcasts? 🌟 Higher engagement rates 🎧 Personal connections with listeners 📈 Proven lifts in brand metrics Ready to see your brand engagement soar? Dive into our latest blog to discover how branded podcasts can transform your strategy. 👉 Read our blog here! https://lnkd.in/ecKBmyVF #BrandEngagement #Podcasting #MarketingStrategy #ContentMarketing #DigitalMarketing #auddyshows #brandedcontent #brandedpodcast

🙌 We had a brilliant time catching up with Salima Saxton and Jennifer Cox from the hit podcast 'Women are Mad!'. 👀 our interview https://lnkd.in/dauJ4D7i Women Are Mad Podcast #womenaremad #auddyshows #podcastinterview

💡 “Podcasts are now one of the best channels to reach ALL demographics through mainstream media” Sally Miller 🎞 ➡️ Follow #AuddyShows for more great tips about the podcast world! 🎧 #podcastsponsorship #mediaplan #mediastrategy #marketingtrends #podcastmarketing #podcastaudience #podcastadvertising #brandstrategy

💡 The 6 insights you NEED to know about UK podcast listeners 🚀 The Edison 2024 Podcast Consumer Report is a treasure trove of information about UK podcast listener habits.....but we have pulled together the 6 most important ones that you should know.... ✍ Full review in our blog: https://lnkd.in/e9hBGE6n #Podcasting #UKPodcasting #EdisonResearch #podcastlistener #GenZ #podcastaudience #PodcastIndustry #podcasts #DigitalMarketing #auddyshows