It is never too early to begin planning for 6G.
Scenario planning through the "Anthropologists's Lens" reveals intriguing insights into the evolving behaviors of young people. Rethink, a group exploring telecom trends with an anthropological approach, highlights how the younger generation is diverging from traditional paths. They are delaying milestones like marriage, homeownership, and starting families. Telecom-wise, young individuals are more inclined towards personal devices over TV screens. They prefer the comfort of their phones, laptops, or tablets, even creating hotspots when Wi-Fi is unavailable. Their focus is on immediate connectivity rather than fixed broadband infrastructure. Understanding these shifting dynamics is crucial for businesses navigating the telecommunications landscape. By embracing this fresh perspective akin to anthropologists, organizations can adapt their strategies to meet the evolving needs of the younger demographic. #ScenarioPlanning #TelecomTrends #YouthBehavior #BusinessInsights