Avo

Avo

Software Development

Walnut, California 1,607 followers

Find, fix, and prevent data quality issues. (Yes, it’s that simple)

About us

https://www.avo.app/ Avo is the leading data quality platform for product analytics. Avo helps teams like Adobe, Rappi, Fender, Delivery Hero and many more, to plan, implement and verify their analytics events 10x faster with better quality data. Avo’s tracking plan interface lets teams standardize event schemas, branched workflows and peer reviews keep stakeholders informed, and type safe analytics code and debuggers make implementation faster than ever. Avo works seamlessly with existing analytics tooling and CPDs so teams can ship faster without compromising data quality. Founded in 2018 by QuizUp product leaders, the company is backed by GGV Capital, Heavybit, and Y Combinator.

Website
https://www.avo.app/
Industry
Software Development
Company size
11-50 employees
Headquarters
Walnut, California
Type
Privately Held
Founded
2018

Locations

Employees at Avo

Updates

  • View organization page for Avo, graphic

    1,607 followers

    Is domain ownership a risk, or an opportunity when it comes to data governance? On one hand there is the potential for teams to go "rogue" and create inconsistent data. On the other—a chance to put a system in place that lets domain owners run with data at no compromise to data quality. In Part 2 of her series, our CEO Stefania Olafsdottir argues that systemized governance can deliver the upsides of domain ownership while maintaining data integrity. Stef has strong opinions on how to get this right and why domain ownership is the only way to scale data governance successfully. Check out her latest post to learn more. 👉 https://lnkd.in/gc3yYv_D

    The risk of domain ownership (and how to mitigate it)

    The risk of domain ownership (and how to mitigate it)

    avo.app

  • View organization page for Avo, graphic

    1,607 followers

    Stefania's latest piece gets right at the heart of the issue with data governance at scale—the inevitability of domain ownership. Whether domain ownership is a massive risk or golden opportunity is down to how you handle it. And as she shares in part 2 of her 3-part series, it’s possible to build a system that both empowers domain owners, without leading to messy data. Dive into the post to get the full story on the risk of domain ownership. 👇

    View profile for Stefania Olafsdottir, graphic

    CEO & Co-Founder @ Avo (YC W19) – Find, fix, and prevent data quality issues.

    I’m just going to say it: You can’t successfully scale your data without optimizing for domain ownership. And you can’t optimize domain ownership without centralized governance. Without these things, you end up with unhappy embedded data practitioners, an unhappy central data team, crappy data, and slow moving teams. Domain teams will inevitably take control of their own data. Domains need data. If they can’t get it fast enough through the system you have, they will go rogue and run on their own. Maybe they’ll only go so far as to start sending the events they need into the analytics tools you already have. But we also see time and time again that they simply buy their own tool and start using that fully on their own. In other words: Domains will inevitably generate the data they need. It's just a question of whether there’s a system in place that's well designed enough that they are willing to work within it. When you reach data at scale, you will need to start governing it. But when you start governing it, domain teams tend to bypass the system because the system is too heavy. But there is a way to create a system that fulfills the data mesh principles for event based data in a way that empowers domain ownership data. This is how we turn the risk of domain ownership into a huge opportunity. I just wrote a piece about the risk of domain ownership, why it’s inevitable that domains take ownership of their data, and what we need to do about it to prevent it from becoming a wild west. Please check it out (link in comments) and let me know why I’m wrong (or right?). Good luck, have fun solving data problems!

  • View organization page for Avo, graphic

    1,607 followers

    Strike a match in your tracking plan, without causing a forest fire. 🔥 Our latest releases empower you to make small, event-specific changes that increase accuracy while limiting scope: ➡️ Event-specific property constraints: Tailor your property values to a certain event to limit schema changes to your specific scenario. ➡️ Regex (regular expression) for property values: Enforce specific rules to your string properties to ensure consistency (great for validating values such as phone numbers, email addresses, and dates). Dive into our latest update to discover more: https://lnkd.in/gU7jkdM9

    New in Avo: Event-specific rules that won’t break the tracking plan

    New in Avo: Event-specific rules that won’t break the tracking plan

    avo.app

  • View organization page for Avo, graphic

    1,607 followers

    As our CEO Stefania Olafsdottir writes—data governance at scale is broken. It’s high time we fixed it. 🔥 Finally, data mesh principles can be applied to event data governance in a way that makes reliable, fast data a reality for those who need it. Dive into Stef’s post on the case for central governance with domain-driven ownership, the first in a three-part series. And let us know what you think? Are we on the right lines here?

    View profile for Stefania Olafsdottir, graphic

    CEO & Co-Founder @ Avo (YC W19) – Find, fix, and prevent data quality issues.

    All I want for Christmas is the data mesh principles applied to event-based data governance. The “data mesh principles” and “data contracts” are two frameworks that many of us already follow without calling them that. I’m sorry to potentially trigger your allergy to marketing speak, as both of those concepts did for me. What I hated about the data mesh principles framework when it went viral is exactly the same as what I’ve grown to love about it; it’s a new way to frame what we’ve all already been trying to work towards for ages. At first I thought: “Oh great, yet another consultant-y framework that’s easy to throw around without getting the nitty gritty of the actual work”—and we all know the devil is in the details. When I finally got over myself I realized it’s frankly a great framing of exactly what I’ve personally been preaching since the early days of product analytics. The data mesh principles (data as a product, self-serve data, central governance, domain ownership) may seem lofty and even insurmountable. But applying them to event-based data governance is absolutely key to leveraging great data, building products on top of it and making decisions from it. I’ve already talked and written a ton about two of the data mesh principles, data as a product and self-serve analytics. It’s time to let the other two shine. Let me state the case for 💥central governance with domain-driven ownership 💥for event based data. I’m writing a three piece series on this and the first post part’s out (check out link in comments 👇), about how data governance at scale is absolutely bonkers levels of broken but can be addressed with data mesh and data contracts. Hear me out and tell me how I’m wrong 🙏 Other than that, let’s go go go. Good luck, have fun.

  • View organization page for Avo, graphic

    1,607 followers

    Build precision into your tracking plan with Event Variants. 📌 Now with pinned properties, you can build in greater accuracy and a more streamlined experience for developers. With Codegen, developers don’t even have to think about the pinned property value—it’s automatically sent to all destinations when the Event Variant is triggered. Discover more in our latest update 👉 https://lnkd.in/gcbj6T6F #EventVariants #DataQuality #PinnedProperties

    • Pinned properties Avo

Similar pages

Browse jobs

Funding

Avo 4 total rounds

Last Round

Angel
See more info on crunchbase