We are thrilled to introduce our new company brand: Azira. This transformation marks a significant milestone in our journey, and we are excited to share the news. The name "Azira" embodies the essence of a rising star, symbolizing strength, resilience, and limitless potential. Azira, a global Consumer Insights platform, is committed to empowering leaders with actionable intelligence to drive growth and success. Our mission is to foster a more relevant world where brands can forge deeper connections with their customers. For more information about Azira, please visit our website at https://hubs.ly/Q02mPFfC0. ✨
Azira
Technology, Information and Media
Pasadena, California 25,222 followers
Know your Market; Reach your Customers
About us
Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Azira delivers innovative marketing solutions to curate audiences, activate omnichannel campaigns, and understand footfall attribution. It also provides operational insights for use cases such as site selection, trade area analysis, competitive intelligence and more. Azira serves enterprises in retail, hospitality, travel, real estate, financial services and media. A global company, Azira is headquartered in Los Angeles with offices in Paris, Bangalore, Singapore, Sydney, and Tokyo. To learn more, please visit https://azira.com.
- Website
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https://azira.com/
External link for Azira
- Industry
- Technology, Information and Media
- Company size
- 201-500 employees
- Headquarters
- Pasadena, California
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Audience Curation, Consumer Insights, Offline Attribution, SaaS product, Footfall data, Retail Analytics, Data Enrichment, Data-Driven Marketing, Real-World Intelligence, AI-powered products, People insights, Places insights, Product Insights, and Tourism insights
Locations
Employees at Azira
Updates
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Exciting opportunities ahead for Azira in Europe — we're grateful for the warm welcome!
Vice President, Global Travel & Hospitality at Azira, part-time Club Sandwich Enthusiast
Great time with great partners in UK, presenting Azira, learning about opportunities for growth in Europe and how we can support... the future is very exciting!! Thank you to Zara Ozard Toby Morris Ryan George Richard Veal Michela Gusso Cairo Folkes Sarah Peters Sola Thomson Malvika Bhatnagar Simon D Caballero Tina Veater Vanessa Martin and many others for making this such a successful trip!!!!
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Discover how Nine, a leading Australian media organization, partnered with Azira to boost foot traffic for a top pharmacy retailer! To accurately measure the impact of their ads on foot traffic, Nine leveraged Azira's attribution measurement capabilities that provided valuable insights within the attribution window, including: -Visitor demographics -Brand affinities -Dwell time ...and more. Find out the results: https://hubs.ly/Q02P9RtC0
Proving Digital Audio’s Value: How Nine Increased Footfall by 36% - Azira
https://azira.com
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Azira is thrilled to partner with GapMaps and we look forward to our future together!
GapMaps is excited to extend our partnership with Azira to offer their market leading visitation data to clients across 44 countries as part of our Data-As-A-Service offering. This partnership enables GapMaps to provide businesses across a range of sectors including advertising, retail, restaurants and real estate with detailed insights on customer visitation patterns based on trusted and real-time mobile device data. When utilised with GapMaps high quality and granular Point of Interest and Demographics Datasets, Azira visitation data becomes a powerful tool for businesses to maximise campaign effectiveness, analyse trade areas, select the right location, understand consumer travel patterns, and gain insight into competitor performance. To request a free sample, send an email to us at [email protected] #DaaS #visitationdata #partners #locationintelligence #gapmaps #azira
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Many students are now back in school or will be heading back to school this week — but it's not too late for #retail marketers to attract those last-minute shoppers with the help of #consumerbehavior insights! Read more in our latest blog from Charm Bianchini, Azira's VP of Global Demand Generation.
According to National Retail Federation (NRF) 86% of back-to-school shoppers still have at least half of their purchases left to complete as many shoppers often wait for end of season deals or school requirements. If you are a retail marketer launching last minute back-to-school campaigns, here is a campaign powered by real-world #consumerbehavior insights that we see many of our customers run: Campaign - Turn Competitor's Customers into Your Customers: -Analyze your competitor's store locations and understand their customers, foot traffic, path to purchase, etc. -Layer in demographics information like age, income, shopping intent, etc. -Use this information to create a unique audience for digital advertising. -Personalize the message with an offer that resonates based on your customer profile. -Serve up the ads on various channels - CTV, social, mobile, etc. -Measure foot traffic and ROAS to your store using Azira's online and offline attribution. For more ways to win as a #retail marketer: https://lnkd.in/g9aiEDDz #digitaladvertising
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Don't miss out on our upcoming webinar with Travel and Tourism Research Association (TTRA)! Register below.
🚀 Unlock the Power of Location-Based Attribution! 🚀 Join us on September 10, 2024, at 2:00 PM ET for an insightful webinar hosted by TTRA Partner Azira. Cate Zovod, Vice President of Global Marketing at Azira, will share how to leverage advanced mobile location data to optimize your ad spend, drive foot traffic, and boost in-store visits. Discover how to measure the offline impact of digital campaigns and gain a competitive edge. 👉 Secure your spot now! Register Here: https://lnkd.in/eet68Vpz #Marketing #DataScience #LocationIntelligence #Tourism #TTRAWebinar
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As Australia prepares to introduce a new Privacy Bill, it's a great time to reflect on global privacy practices. Explore how Azira’s key data protection principles—from Data Minimization and Purpose Limitation to Transparency and Consumer Consent—have been shaped by our international experiences. Read more from David Raitt, Azira's GM, Marketing Solutions, here: https://hubs.ly/Q02MM0C70 #DataProtection #AustraliaPrivacyBill #ConsumerBehaviorData
Azira Privacy by Design: Prioritising Privacy to Enhance Advertising Effectiveness
https://azira.com
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Azira's U.S. team is hiring for a Senior Vice President, Global Marketing! We're looking for a seasoned and visionary leader to spearhead our global marketing efforts. In this role, you'll be instrumental in: -Defining our brand and driving growth -Positioning our ad-tech solutions as leaders in the competitive digital advertising industry ...and more! Interested? Apply today: https://hubs.ly/Q02MLmz90 #SVP #GlobalMarketing #Marketing #Hiring
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📊 In case you missed it — our recent webinar on "Top Three Consumer Behavior Data Use Cases for Operations" is now available on demand! Discover how data leaders in retail, restaurants, and commercial real estate are leveraging location intelligence to: -Build detailed consumer profiles based on real-world behavior -Optimize site selection to align with customer patterns and reduce risk -Analyze cannibalization to understand the impact of new locations on existing ones View the webinar: https://hubs.ly/Q02Mgpxk0 #operations #webinar #ConsumerBehaviorData
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Missed our recent webinar on "Online and Offline Advertising Attribution Using Location Intelligence"? Don't worry—you can still watch it on demand! 📺 Learn how top marketers are using advanced location-based attribution to optimize ad spend, drive foot traffic, and measure the real-world impact of digital, OOH, and CTV campaigns. View the webinar: https://hubs.ly/Q02Mg0JY0 #Advertising #LocationIntelligence #Webinar
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