Want to stay up-to-date on all things B2B market research? Every week, our B2B Insights LinkedIn Newsletter will feature an article written by one of our team covering B2B market research trends, strategies, frameworks, and best practices. Our first edition is written by Georgina Stone on how to apply the Three Circles framework in strategic B2B research 👇 Make sure to subscribe to avoid missing future editions! #B2B #marketresearch #insights #mrx #strategies #trends #frameworks #bestpractices #threecircles
B2B International
Market Research
London, England 13,834 followers
The world’s most experienced b2b market research company. By far.
About us
The world’s most experienced B2B market research company. By far. B2B International is the insights specialist within dentsu and dentsu B2B. B2B International offer all of the services you would expect from an international market research firm, such as: branding research, competitive intelligence, customer satisfaction and loyalty, market entry and opportunity research, product development and segmentation research. Whether you wish to focus on a single geography or require a complex, co-ordinated multi-country study, research into international markets brings a unique set of challenges and it is vital you work with a specialist global research agency such as B2B International. If your company is looking to enter a new market, build its position in a market, create a new brand, find out how satisfied customers or employees are, target markets more efficiently, develop a new product, or test the effectiveness of an advertising campaign, B2B International’s market intelligence can help you.
- Website
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http://www.b2binternational.com
External link for B2B International
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 1998
- Specialties
- B2B Market Research, Customer Experience Research, Customer Loyalty & Customer Satisfaction, Segmentation, Customer Journey Research, Buyer Persona Research, Brand Research, Brand Tracking, Brand Positioning Research, Campaign Effectiveness Research, Brand Awareness Research, Market Opportunity Research, Market Entry, Market Sizing, Thought Leadership Research, Product Development Research, Concept Testing, Proposition Development & Testing, Win / Loss Research, and Usage & Attitude Research
Locations
Employees at B2B International
Updates
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We’re delighted to have won the award for Best Sustainable Operations at the Market Research Society (MRS)'s 2024 MRS Oppies! 🏆 This recognition is testament to dentsu’s commitment to achieving a sustainable future for all as part of their 2030 Sustainability Strategy. B2B International are also Finalists in the ‘Best Training & Development’ and ‘Best Data Collection – Interviewer Administered’ categories! A massive well done to all involved and fingers crossed for the awards ceremony next week! 🤞
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𝗪𝗵𝗶𝗰𝗵 𝗱𝗮𝘁𝗮 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗺𝗲𝘁𝗵𝗼𝗱𝘀 𝗮𝗿𝗲 𝘂𝘀𝗲𝗱 𝗶𝗻 𝗕𝟮𝗕 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵? Pete Mullarkey discusses how we approach data collection in this snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear about the tools and techniques used at B2B International to ensure we’re only working with the highest quality data > https://lnkd.in/etuWjfyS #b2b #marketresearch #insights #research #quality #technology #tech #data #fieldwork #datacollection #interview #focusgroups
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Simi Dhawan shares 3 top tips for ensuring B2B market research is strategic and actionable in this snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear more on the ROI of market research and how to ensure insights drive action > https://lnkd.in/e8Tuqcpu #b2b #marketresearch #roi #podcast #strategy #actionable #drivingimpact #insights #outputs
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Focus groups are an extremely valuable method of qualitative data collection, which generate rich, qualitative data through open-ended questions and interactive discussions. While focus groups have traditionally been conducted in face-to-face environments, over time, the modality has evolved to include online environments such as online forums and discussion boards, and more recently, online groups using video conferencing software. In this blog post, Emma Flood describes the 5 stages commonly observed in a group discussion and outlines the key benefits of both face-to-face and online focus groups 👉 https://lnkd.in/eFRu4R_m #marketresearch #b2b #insight #focusgroup #datacollection #qualitative #qualresearch
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𝗜𝘀 𝘄𝗼𝗿𝗹𝗱-𝗰𝗹𝗮𝘀𝘀 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗶𝗻 𝗕𝟮𝗕 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝗼 𝗕𝟮𝗖? Pete Mullarkey shares what world-class research quality means in the context of B2B in this snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear about the tools and techniques used at B2B International to ensure we’re only working with the highest quality data > https://lnkd.in/gSjeM-kG #b2b #marketresearch #insights #research #quality #technology #tech #data #fieldwork #questionnaire #survey #interview
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Want to become a better listener and improve your communication skills? In our latest blog post, Georgina Stone dives into the topic of active listening, exploring its importance in business communication and market research and outlining the 6 core skills you’ll need to become an effective active listener 👉 https://lnkd.in/e647c_9p #activelistening #communication #business #marketresearch #insights #development
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How future-ready is your business? dentsu's Read The Room research, conducted by B2B International, is essential for understanding your customers' attitudes to spending and motivations for brand loyalty, as well as exploring why creating a meaningful value exchange with your customer is vital to your brand's future. Read the report by clicking below 👇 #marketresearch #insights #research #report #buyerbehaviour
📣Get your business future-ready: discover our latest research about brand purpose, making deeper connections with customers, forging new relationships with Gen Z, and creating new experiences that will secure loyalty for the long term. We’re supporting brands to power ahead with our Sanpo Yoshi approach - elevating people, society and business all at once, to deliver consumer happiness that will turbocharge your brand’s bottom line. Learn more in our report, Read the Room: Pursuing Happiness. https://bit.ly/3UQTYDo #dentsuUK #BuyerBehaviour #Consumers
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𝗛𝗼𝘄 𝗰𝗮𝗻 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗹 𝗼𝘂𝘁𝗽𝘂𝘁𝘀 𝗼𝗳 𝗮 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗯𝗲 𝗺𝗮𝗱𝗲 𝗺𝗼𝗿𝗲 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘁𝗼 𝗮 𝗿𝗮𝗻𝗴𝗲 𝗼𝗳 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀? Simi Dhawan discusses how research deliverables adapt to the needs of the client in this snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear more on the ROI of market research and how to ensure insights drive action > https://lnkd.in/e8Tuqcpu #b2b #marketresearch #roi #podcast #strategy #actionable #drivingimpact #insights #outputs #deliverables #presentation #report
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𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘄𝗼𝗿𝗹𝗱-𝗰𝗹𝗮𝘀𝘀 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻? Kim Arend and Pete Mullarkey share their own definitions of world-class research in this snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear about the tools and techniques used at B2B International to ensure we’re only working with the highest quality data > https://lnkd.in/eJkKH5yk #b2b #marketresearch #insights #research #quality #technology #tech #data #fieldwork #questionnaire #survey #interview