BadRedhead Media

BadRedhead Media

Advertising Services

San Francisco, California 88 followers

About us

Book Marketing, branding, and social media services for authors. Aka Rachel Thompson, Author The BadRedhead Media 30-Day Book Marketing Challenge on Amazon. https://www.amazon.com/BadRedhead-Media-30-Day-Marketing-Challenge-ebook/dp/B01N7L97JY Rep'd by Lisa Hagan Literary. Founder #MondayBlogs and #BookMarketingChat (every Wednesday, 6pm pst/9pm est on Twitter). Motto: #WriteWhatScaresYou Connect with me on http://BadRedheadMedia.com for fees, services, and my blog for tons of tips and insider tips.

Website
http://badredheadmedia.com
Industry
Advertising Services
Company size
1 employee
Headquarters
San Francisco, California
Type
Self-Owned
Founded
2011
Specialties
social media, book marketing, marketing, branding, personal branding, blogging, author platform, pre-marketing, book release, and book promotions and giveaways

Locations

Employees at BadRedhead Media

Updates

  • View organization page for BadRedhead Media, graphic

    88 followers

    Can Introverted Writers Effectively Market Our Books? Absolutely! Here's How | BadRedhead Media via Substack https://buff.ly/3Krxp3t Many writers find book marketing overwhelming. Not uncommon, given that most writers don't have a marketing background. The writing part may come easy to us; however, connecting with readers and other publishing industry influencers can often feel awkward and uncomfortable, particularly when starting. The 'cold call' approach is incredibly ineffective and feels well, slimy. Nobody wants to feel slimy. Now take that awkward discomfort and add being an introvert, and you enter analysis paralysis territory. Is marketing impossible for introverts? Nope. Not even a little bit! I've spent the last 30+ years as an introverted salesperson, trainer, marketer, and author. Most people don't believe me, but it's true! Some of the most successful marketers, businesspeople, and authors in the world are introverts. Let's break it down. Introversion, Defined Our parents and teachers often label us as either/or: introverts or extroverts. If we're shy, we're introverted. If we're outgoing, we're extroverted. As we now know, that's not always the case (and we can be somewhere in-between, an ambivert). The classic definition comes from Latin intro-, "inward," and vertere, "turning." It describes a person who tends to turn inward mentally. Introverts sometimes avoid large groups of people, feeling more energized by time alone. The opposite of an introvert is an extrovert, who finds energy in interactions with others. It's important to understand that introverts aren't necessarily shy. Shyness involves fear of negative evaluation (and is a milder form of social anxiety). In contrast, introversion refers to a tendency toward becoming over-stimulated and the need to be alone to gain energy. These are helpful definitions in understanding ourselves as writers and laying the foundation for our author platforms. Suppose we've convinced ourselves that our inherent introversion will prevent us from interacting with readers. In that case, we don't give ourselves a chance to discover the many ways we can interact in ways that won't sap our energy. How to go about it? Marketing 101 For Introverts There are four types of introverts: Social, Thinking, Anxious, and Restrained (aka, the STAR model created by psychologist Jonathan Cheek). Which are you? Take a quick quiz (non-scientific) here (see post for link) Regardless of which type of introvert you are, marketing your writing will still be a part of whatever you do. Writing is only part of the publishing equation. Let's break down the critical parts of your author platform and how to manage them as an introvert... Click to read the rest! FREE to subscribe. https://buff.ly/3Krxp3t #writingcommunity #introverts #bookmarketing

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    88 followers

    #Giveaway! via Goodreads and Stephen Deck, Author Book giveaway for 𝐿𝑎𝑛𝑑 𝑜𝑓 𝑡ℎ𝑒 𝑆𝑡𝑜𝑟𝑦 𝑇𝑒𝑙𝑙𝑒𝑟𝑠: 24 𝑆𝑡𝑜𝑟𝑖𝑒𝑠 𝑎𝑛𝑑 7 𝑃𝑜𝑒𝑚𝑠 by Stephen Deck Aug 26-Sep 23, 2024 https://ow.ly/ymqV50T6uUC Free to enter - 100 ebook copies will be given away. You have to enter to win! https://lnkd.in/gXch8wWS #book #books #free

    Book giveaway for Land of the Story Tellers: 24 Stories and 7 Poems by Stephen Deck Aug 26-Sep 23, 2024

    Book giveaway for Land of the Story Tellers: 24 Stories and 7 Poems by Stephen Deck Aug 26-Sep 23, 2024

  • View organization page for BadRedhead Media, graphic

    88 followers

    via Molly Fumia, Author 𝑇ℎ𝑒 𝐶𝑟𝑢𝑠ℎ 𝑜𝑓 𝑊𝑖𝑛𝑒 𝑎𝑛𝑑 𝑊𝑎𝑟, Backstory https://ow.ly/q5wJ50T56Xx "𝑇ℎ𝑒 𝐶𝑟𝑢𝑠ℎ 𝑜𝑓 𝑊𝑖𝑛𝑒 𝑎𝑛𝑑 𝑊𝑎𝑟 began with my unexpected and deeply appreciated relationship with Elie Wiesel, perhaps the most celebrated Holocaust author of all time and winner of the Nobel Peace Prize. Our friendship sent me careening into years of holocaust study. So in 1984, when I met Franziska Jägerstätter, the widow of Franz Jägerstätter, an Austrian peasant farmer who was beheaded in 1943 for refusing to be inducted into the army of the Third Reich, I was primed to be intrigued. The Austrian resistance had been meager at best. But this was an unusual Austrian couple. They were from different towns, which is unusual in rural Austria, where a young woman typically married the farmer next door. He took her on a honeymoon to Rome, which was totally unheard of. The most fascinating facet of their relationship was that they were deeply, passionately in love. In 1940, Franz was required to report to boot camp in Enns. During the next three years, he was in and out of training venues, and the couple exchanged letters that, while filled with love and longing, suggested the slow build-up of tension between two people of different minds. Franz was increasingly sure that, in good conscience, he could not fight for Hitler. Franziska pushed back with complaints about the hard physical labor required of her on their farm, the tribulations of three small children, and suggestions of other forms of military service, such as serving on the local police or volunteering to be a medic. Read more: https://ow.ly/q5wJ50T56Xx Book info: https://lnkd.in/gwi_4kaH #Holocaust #books #newbooks #historicalfiction

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    88 followers

    The Publishing Landscape: Pros, Cons, and Gray Areas | BadRedhead Media via Substack https://buff.ly/3xIqaRQ Navigating the publishing world can feel daunting, especially with the myriad options available today. Whether you're a new author or an experienced writer looking to explore new avenues, understanding the different types of publishing is crucial. Today, I'll delve into traditional, hybrid, self, indie, and AI publishing (yeah, it’s a thing), highlighting the pros and cons of each to help you make an informed decision. (For background, I’ve self-published, hybrid published, had an agent and small publishing house, and am now back to self-publishing.) 1. Traditional Publishing Pros: - Professional Support: Traditional publishers usually provide a comprehensive support system (it varies), including editing, cover design, marketing, and distribution. - Credibility: Being published by a well-known publisher can add significant credibility and prestige to your work. - Advance Payment: Authors often receive an advance payment against future royalties. For first-time authors, expect an advance payment of $5000 to $25000 (sometimes higher). More here. Cons: - Highly Competitive: To put it mildly, securing a literary agent and getting a book deal can be incredibly competitive. - Creative Control: Authors may have limited control over the final content, cover design, and marketing strategy. - Long Process: The timeline from manuscript submission to publication can be lengthy, often taking a year or more (two years plus is more in line with typical publishing)... Click to read the rest! https://buff.ly/3xIqaRQ #Writing #WritingCommunity #publishing #MondayBlogs 📣 Shout out to Booklinker for supporting my newsletter and all those mentioned in the article Jane Friedman Reedsy Publishers Weekly The Alliance of Independent Authors - all excellent sources for writers.

    The Publishing Landscape: Pros, Cons, and Gray Areas

    The Publishing Landscape: Pros, Cons, and Gray Areas

    badredheadmediallc.substack.com

  • View organization page for BadRedhead Media, graphic

    88 followers

    Discover How Regular Newsletter Updates Can Boost Your Audience Engagement | BadRedhead Media via Substack https://buff.ly/3WuBbQz One of the biggest challenges authors (at any stage) face is the why and how of a newsletter. Why is this such a big thing? Can’t I just email everyone I know? Do I have to blog and write a newsletter? Will anyone care what I have to say? And probably the biggest question: if I don’t have subscribers, why have a newsletter? Yes, it feels weird. Firstly, think of your newsletter as something you will build. If you build it, they will come, right? Like anything, though, you get better by doing it (or hiring someone to do it for you or teaching you to do it). I’ve set up many a newsletter and blog in my time (and optimization of both), so I understand and see the benefits of each. Let me quickly answer each question above: Read more to find out. No, due to CAN-SPAM and GDPR compliance; no, because you’re violating your email company’s spam rules. No, you don’t have to do both, but it’s certainly helpful in raising your visibility and digital footprint. And yes, surprisingly, people love to learn about writers and creators. Basic Overall Benefit A blog is ‘fresh content’ for Google to scrape (if optimized, which most writers don’t do/don’t know how to do). Newsletters are for growing readers with direct communication. You can read more about blog vs. newsletter, but today, I’d like to review how to create and grow your newsletter. If it feels like too much work to do both blog and write newsletters, you have a few options. Does a newsletter convert better than a blog or socials? Will you have a higher viewership? And what about the ROI (return on investment)? Let’s focus on growing your newsletter right now with content that already exists to create what’s referred to as a Summary Newsletter, where you curate articles, blog posts, photos or visuals, quotes, etc., to keep your readers in the loop. Click to read the rest ➡️ https://buff.ly/3WuBbQz #WritingCommunity #newsletters #readers #MondayBlogs

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    88 followers

    Fuel Your Writing Success: Strategic Tools for Writers to Excel That I Love | BadRedhead Media via Substack https://buff.ly/447hQqm I love to help writers help themselves, whether that’s through this weekly newsletter, my monthly #BookMarketingChat (first Wednesday of each month at 2 pm pst/5 pm est on X/Twitter), my three books just for writers (on marketing, branding, and SEO), as well as a consultant and book marketer. I’ve collected my favorites here: 1. Hootsuite Pros: Great for scheduling posts across multiple social media platforms. Offers analytics to track engagement. Cons: Can be overwhelming due to its extensive features. The free plan is sadly, no longer an option. Costs: Plans start at $99 per month after a 14-day free trial. Link: Hootsuite.com I started using Hoot around 2010 when it was maybe $299 for the year. Now, I pay $600/year and can manage my over 50 accounts, so basically, I’ve been grandfathered in. I like Hootsuite because it’s one of the very few social media management scheduling tools that also allows you to interact (reply, like, reshare) right in the app. I prefer the web version, but their mobile version is decent if you schedule more on the go. 2. Canva Pros: Intuitive design tool for creating social media graphics, book covers, and promotional materials. It has a large library of templates. They even have a social media scheduler now. Cons: While versatile, it might not suffice for more detailed graphic design needs that professional software like Adobe provides. Costs: Free basic version. Pro version costs $10 per month. Link: Canva.com So, listen. I hate hate hate anything to do with graphic design. I’ve tried. I just suck at it. Creativity comes to me in words, not visuals. Canva takes a minute to figure out, but it’s super easy once you get the hang of it... Click to read more: https://buff.ly/447hQqm #bookboost #writers #writingcommunity

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