A massive thank you to Julie Perino for dropping some serious knowledge at The Obsession Summit! Scaling and evolving customer marketing programs isn’t easy, but Julie broke it down and gave us all the tools we need to make it happen. Her session was a roadmap to taking our programs to the next level, and we know you're all excited to put her tips into action. 💯🚀🎯 And if you’re hungry for more, Obsession in Boston is coming up on September 17th. Still haven’t got your tickets? What are you waiting for? https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy
Base - Customer Led Growth
Software Development
Palo Alto, California 4,964 followers
Building the Customer-led Growth category in B2B, developer of the Holistic Customer Marketing Automation Platform
About us
Base allows you to tap into your company’s most powerful growth engine - your customers. As pioneers of the Customer-Led Growth (CLG) evolution, we deliver a designated customer marketing platform helping B2B organizations create an ongoing and personalized lifecycle engagement with their customer base at scale. By analyzing each customer/user's individual journey in all touchpoints and leveraging insights for engagement - you’re able to engage contextually and increase product adoption, loyalty and acts of advocacy, cross-sell and upsell motions, retention, and feedback at scale.
- Website
-
https://www.base.ai/
External link for Base - Customer Led Growth
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Palo Alto, California
- Type
- Privately Held
- Founded
- 2018
- Specialties
- customer marketing, customer advocacy, reference management, customer engagement, customer led growth, advocacy marketing, reference automation, b2b customer advocacy, customer engagement, lifecycle marketing, customer marketing automation, b2b customer marketing, customer marketing strategy, retention marketing, upselling, customer journey, customer engagement marketing, and CLG
Products
Base - Customer Led Growth
Customer Engagement Software
Base, the holistic Customer Marketing platform, helps B2B companies engage their customers optimally, throughout their lifecycle, and makes it easy to activate them for various ASKs such as references, advocacy, feedback, upsell, social amplification, and more. Our omni-channel and in-app modules enable frictionless customer outreach at scale, and leveraging the voice of the customers (VOC) for business growth. Our vision is to enable companies of all sizes to experience the best growth tactic, at great ROI, through orchestrated & automated word-of-mouth. Base increases references, referrals, product reviews, ranking, loyalty, customer-based lead generation, customers-based content creation, ideation, and much more. Unleash the power of your customers. Go Base!
Locations
-
Primary
Palo Alto, California 94301, US
-
1 HaTachana St
Kfar Saba, 4453001, IL
Employees at Base - Customer Led Growth
-
Amit Lavi
Founder of Lavi Prime - An ABM focused, B2B marketing consultancy | Ex Facebook, Ex Google | Love making HubSpot work for you
-
Gal Biran
Base Co-founder & CEO. Customer Marketing automation for B2B companies. Implement Customer-Led Growth. Advocacy, References, Upsell, and Customer…
-
Amit Elbaz
Senior DevOps Engineer at Base
-
Eyal Tenebrae-Reiner
Senior Product Owner
Updates
-
Big shoutout to Christopher Irwin-Dudek for his inspiring session at The Obsession Summit! Rolling out five customer programs in one year? Talk about a powerhouse move! 💥⚡💪 Chris shared his playbook on how to manage multiple initiatives without breaking a sweat. If you’re looking to scale up like a pro, Chris’s insights are exactly what you need. And don’t forget—more fantastic sessions await at Obsession in Boston on September 17th - https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy
-
-
A huge thank you to Scott K. Wilder for absolutely crushing his session at The Obsession Summit! 🚀 🤯 He took us on a deep dive into the connections between Customer-Led Growth, Customer-Driven Innovation, and Community Building, and the insights were incredibly eye-opening. His holistic approach to customer marketing is a game-changer that everyone needs to embrace. If you’re looking to elevate your strategy, make sure you’re at Obsession in Boston on September 17th. Tickets are still available—don’t miss out! https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy
-
-
Mark Organ blew us away at The Obsession Summit with his insights on Advocacy 2.0. His session was a masterclass in how to harness the power of customer advocacy to drive growth, with practical tips and real-world examples that made everything click. 💡✅ Mark didn’t just talk about the future of advocacy—he showed us how to make it happen today. If you’re as fired up as we are about taking your advocacy programs to the next level and staying ahead of the curve, you won’t want to miss what’s next. Join us in Boston on September 17th for another round of inspiring sessions. There’s still time to get your tickets—don’t wait! https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy
-
-
HUGE thanks to Thao Littler for bringing her passion to The Obsession Summit! 🤩 Thao’s love for customer awards is contagious, and her session was packed with best practices and strategies to get leadership buy-in and maximize the value of customer stories. If you’re ready to take your customer awards program to new heights, Thao’s insights are exactly what you need. And don’t miss more of this energy at Obsession in Boston on September 17th. Haven’t got your tickets yet? There’s still time - let’s do this - https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy
-
-
Huge thanks to Jacqueline Gu for her stellar session at The Obsession Summit! She showed us how to scale customer case studies and absolutely nail storytelling through video content. If filling your pipeline with impactful customer stories is your goal, Jacqueline’s got the blueprint 😉 And guess what? You can catch more of this at Obsession in Boston on September 17th. 🚀 Haven’t got your tickets yet? Now’s the time—see you there! https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy
-
-
Erica Bussey absolutely crushed it at The Obsession Summit! She gave us the lowdown on running multiple programs and how to measure success like a pro 💪 Her strategies for boosting engagement were just what we needed to hear. We know all our attendees are excited to take these ideas back to the team and make things happen. If you’re looking to up your game too, don’t miss Obsession in Boston on September 17th. Trust us, you want to be there—grab your tickets before it’s too late! https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy
-
-
Big shoutout to Lisa Nakano for taking us on an incredible journey at The Obsession Summit! She showed us how Customer Marketing has evolved — and wow, what a transformation! Lisa’s session was all about interaction and learning from each other, and we're still buzzing with ideas. If you missed it, no worries—our lineup for Obsession in Boston on September 17th is just as amazing, and guess what? There’s still time to grab your tickets. Don’t miss out! - https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy
-
-
🎉 What an incredible success Obsession 2024 in San Francisco turned out to be! 🎉 With a powerhouse lineup of speakers, including Nathalie Bar, Sonia Starova, Bianca Del Vecchio ✨, Lisa Kaspari, Jacqueline Gu, Antu Buck, Kalina B., Thao Littler, Lisa Nakano, Julie Perino, Erica Bussey, DeMario Bell, Lisa Kaspari, Adrian Chang, Michael Scholz, Mark Organ, Christopher Irwin-Dudek, Irwin Hipsman, Robert Solby, Dani Weinstein, Antu Buck, Jonny Prestidge, and Scott K. Wilder the event was a true celebration of innovation, leadership, and community. A special highlight? Four of our speakers were stepping onto the public speaking stage for the first time! It's inspiring to see new voices taking the lead in customer marketing. The energy was electric, with smart and engaging marketers coming together to share insights, tackle challenges, and celebrate wins. It's not just about the sessions—it's about the connections, the shared experiences, and the support system we’ve built within this incredible community. For those who couldn’t join us in San Francisco, don’t worry—you can still be part of the excitement. We’re heading to Boston on September 17th for another round of inspiration, learning, and networking at Obsession 2024. Get your tickets here --> https://lnkd.in/e3x94jKP We’d love to see more new faces! Thank you to everyone who made this event so special—organizers, speakers, and attendees alike. Let’s keep the momentum going! 🚀 #Obsession2024 #CustomerMarketing #Community #PublicSpeaking #CustomerLedGrowth #BaseAI #BostonBound
-
-
#Obsession2024 in San Francisco is Live! Thank you to our partners Referential, Inc. Testimonial Hero Bettermode Captivate Collective for being apart of our journey
Base Co-founder & CEO. Customer Marketing automation for B2B companies. Implement Customer-Led Growth. Advocacy, References, Upsell, and Customer Engagement at Scale.
It's ON! Live at #Obsession24 keynotes Lisa Nakano sharing her insighr on CX , CS and Customers Marketing and how it all connects, and Julie Perino sharing rhe Marketo and Adobe journey and the multitude of programs and KPIs her team has been growing.
-