Base - Customer Led Growth

A massive thank you to Julie Perino for dropping some serious knowledge at The Obsession Summit! Scaling and evolving customer marketing programs isn’t easy, but Julie broke it down and gave us all the tools we need to make it happen. Her session was a roadmap to taking our programs to the next level, and we know you're all excited to put her tips into action. 💯🚀🎯 And if you’re hungry for more, Obsession in Boston is coming up on September 17th. Still haven’t got your tickets? What are you waiting for? https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy

Big shoutout to Christopher Irwin-Dudek for his inspiring session at The Obsession Summit! Rolling out five customer programs in one year? Talk about a powerhouse move! 💥⚡💪 Chris shared his playbook on how to manage multiple initiatives without breaking a sweat. If you’re looking to scale up like a pro, Chris’s insights are exactly what you need. And don’t forget—more fantastic sessions await at Obsession in Boston on September 17th - https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy 

A huge thank you to Scott K. Wilder for absolutely crushing his session at The Obsession Summit! 🚀 🤯 He took us on a deep dive into the connections between Customer-Led Growth, Customer-Driven Innovation, and Community Building, and the insights were incredibly eye-opening. His holistic approach to customer marketing is a game-changer that everyone needs to embrace. If you’re looking to elevate your strategy, make sure you’re at Obsession in Boston on September 17th. Tickets are still available—don’t miss out! https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy

Mark Organ blew us away at The Obsession Summit with his insights on Advocacy 2.0. His session was a masterclass in how to harness the power of customer advocacy to drive growth, with practical tips and real-world examples that made everything click. 💡✅ Mark didn’t just talk about the future of advocacy—he showed us how to make it happen today. If you’re as fired up as we are about taking your advocacy programs to the next level and staying ahead of the curve, you won’t want to miss what’s next. Join us in Boston on September 17th for another round of inspiring sessions. There’s still time to get your tickets—don’t wait! https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy

HUGE thanks to Thao Littler for bringing her passion to The Obsession Summit! 🤩 Thao’s love for customer awards is contagious, and her session was packed with best practices and strategies to get leadership buy-in and maximize the value of customer stories. If you’re ready to take your customer awards program to new heights, Thao’s insights are exactly what you need. And don’t miss more of this energy at Obsession in Boston on September 17th. Haven’t got your tickets yet? There’s still time - let’s do this - https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy

Huge thanks to Jacqueline Gu for her stellar session at The Obsession Summit! She showed us how to scale customer case studies and absolutely nail storytelling through video content. If filling your pipeline with impactful customer stories is your goal, Jacqueline’s got the blueprint 😉 And guess what? You can catch more of this at Obsession in Boston on September 17th. 🚀 Haven’t got your tickets yet? Now’s the time—see you there! https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy

Erica Bussey absolutely crushed it at The Obsession Summit! She gave us the lowdown on running multiple programs and how to measure success like a pro 💪 Her strategies for boosting engagement were just what we needed to hear. We know all our attendees are excited to take these ideas back to the team and make things happen. If you’re looking to up your game too, don’t miss Obsession in Boston on September 17th. Trust us, you want to be there—grab your tickets before it’s too late! https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy

Big shoutout to Lisa Nakano for taking us on an incredible journey at The Obsession Summit! She showed us how Customer Marketing has evolved — and wow, what a transformation! Lisa’s session was all about interaction and learning from each other, and we're still buzzing with ideas. If you missed it, no worries—our lineup for Obsession in Boston on September 17th is just as amazing, and guess what? There’s still time to grab your tickets. Don’t miss out! - https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy

🎉 What an incredible success Obsession 2024 in San Francisco turned out to be! 🎉 With a powerhouse lineup of speakers, including Nathalie Bar, Sonia Starova, Bianca Del Vecchio ✨, Lisa Kaspari, Jacqueline Gu, Antu Buck, Kalina B., Thao Littler, Lisa Nakano, Julie Perino, Erica Bussey, DeMario Bell, Lisa Kaspari, Adrian Chang, Michael Scholz, Mark Organ, Christopher Irwin-Dudek, Irwin Hipsman, Robert Solby, Dani Weinstein, Antu Buck, Jonny Prestidge, and Scott K. Wilder the event was a true celebration of innovation, leadership, and community. A special highlight? Four of our speakers were stepping onto the public speaking stage for the first time! It's inspiring to see new voices taking the lead in customer marketing. The energy was electric, with smart and engaging marketers coming together to share insights, tackle challenges, and celebrate wins. It's not just about the sessions—it's about the connections, the shared experiences, and the support system we’ve built within this incredible community. For those who couldn’t join us in San Francisco, don’t worry—you can still be part of the excitement. We’re heading to Boston on September 17th for another round of inspiration, learning, and networking at Obsession 2024. Get your tickets here --> https://lnkd.in/e3x94jKP We’d love to see more new faces! Thank you to everyone who made this event so special—organizers, speakers, and attendees alike. Let’s keep the momentum going! 🚀 #Obsession2024 #CustomerMarketing #Community #PublicSpeaking #CustomerLedGrowth #BaseAI #BostonBound

#Obsession2024 in San Francisco is Live! Thank you to our partners Referential, Inc. Testimonial Hero Bettermode Captivate Collective for being apart of our journey