Basemakers

Excited to welcome Nick McCormick to Basemakers! Nick joins us from a respected firm, Critical Mass Group, with over 15 years of CPG sales experience including previous positions at Rebbl & Runa. As Senior Director of Sales, West - Nick will be a pivotal leader in our key account management team. Welcome to the team Nick!

⚡️showcase: Spade makes the final five!⚡️ Excited to share more on the final brand who made the top 5 in the Basemakers Founding Brand Partner competition! Here is their story: Blake and Jake Berman embarked on a journey to create Spade Soda, driven by a fundamental question: “Why can’t sodas be as healthy as sparkling waters?” This simple question led to the birth of Spade. Their initial goal was to create such a product for personal use. With a SodaStream and natural ingredients ordered online, their kitchen turned into a makeshift lab. Through meticulous experimentation, they crafted a soda that excelled in flavor while meeting their standards. Today, Spade has expanded from their DIY lab to an official co-packer to help their expansion into retailers across the country. Awesome to see the power of a vision & the collaboration amongst brothers turn into a brand on shelf. Congrats to Spade!

⚡Showcase: Legally Addictive Foods makes the finals!⚡ Thrilled to announce Legally Addictive has made the final five for Basemakers Founding Brand Partner competition! Here is their story: In 2015, Laura Shafferman saw a gap in the market for a snack that combined cookies and crackers. Experimenting in her kitchen, she created Legally Addictive: graham crackers topped with chocolate and sea salt. This blend of sweet and salty became an instant hit among friends and family. Starting small, Laura sold her snacks at local markets, quickly catching the attention of food bloggers and influencers. The buzz led to increased demand, pushing her to scale production and secure partnerships with specialty food stores. Legally Addictive expanded its product line to include flavors like "The O.G." and "Everything Crack," while investing in eye-catching packaging and a strong social media presence. The tagline "Crack Cookies" captured the brand’s playful personality and helped build a loyal customer base. Securing deals with retailers like Whole Foods, Legally Addictive gained recognition and accolades. I've personally tried the products and can confirm they are addictive! Congrats to Legally Addictive!

⚡ Showcase: Oodles Of Doodles - Kids Beverage makes the finals! ⚡ Excited to announce Oodles of Doodles has made the final five finalists in Basemakers Founding Brand Partner competition! Here's their story: Alisha and Lee Eason, noticed a gap in the market for healthy and engaging children's drinks. Frustrated by sugary options with wasteful packaging, they set out to create something better. Oodles of Doodle Drink introduces "colour me cans" – lightly sparkling, low-sugar beverages packaged in cans that kids can color, wipe clean, and recolor. This not only makes hydration fun but also helps parent reduce sugar out of their family's diet. Crafted with real fruit combinations like Green Apple & Lime, each drink contains only 1 gram of sugar from fruit juice with no added sugar, and no preservatives. Helping kids have healthy options is an awesome mission to great behind! Congrats to Oodles of Doodles!

⚡ Brand Showcase: S'NOODS has made the top five finalists! ⚡ S'Nood's joins four other brands with a chance to win the hotly-contested Basemakers Founding Brand Partner competition. S'Noods, the winning product from Netflix’s cooking competition show Snack vs Chef, is now hitting retail shelves. Founded by Lauryn Bodden in 2022, S'Noods offers a unique take on pasta snacks with flavors like Cavatappi Carbonara, Rigatoni Basil Pomodoro, and Spicy Miso Ramen. These snacks are made with a proprietary flour protein blend, non-GMO, and gluten-free certified. S'Noods not only focuses on bold, better-for-you flavors but also emphasizes sustainability by using upcycled ingredients. We love the innovation S'Noods is bringing to the salty snack category. Congrats to S'Noods! 🍝

⚡Brand Showcase: BRUTAL Makes it to the Finals! ⚡ I’m thrilled to announce that BRUTAL is one of our top 5 finalists in Basemakers founding brand partner contest! Over the next two weeks, I’ll be highlighting each of these incredible brands, and I couldn’t be more excited to kick things off with BRUTAL. BRUTAL first caught my attention at Expo West, the world’s largest natural products expo. Amongst a sea of new innovative booths, BRUTAL stood out for its unique offering and captivating branding. Founded by the inspiring Ecuadorian native Gaby Macias, BRUTAL’s pastel hues draw you in, but it’s the product that keeps you hooked. These lupini bean puffs pack a protein punch and come in three irresistible flavors: Sour Cream, Churro, and Cheese. What’s more, BRUTAL’s nutritionals are top-notch, free from any seed oils, making it a clean and healthy snack choice. With their launch on Amazon this September, now is the perfect time to keep an eye on BRUTAL. Trust me, you don’t want to miss out on this game-changing snack! Stay tuned for more updates as we continue to shine a spotlight on our five finalists. The winner will be announced in two weeks! 🏆

🚨🏆 Meet the Final 5 Brands!🏆🚨 With over 100+ submissions, we're excited to reveal the five finalists: -Oodles Of Doodles - Kids Beverage -Spade -BRUTAL -S'NOODS -Legally Addictive Foods These finalists will have a chance to win up to $200k in value from Basemakers including six months of free brokerage services, deep two year discounts & more. It was an extremely difficult job to pick less than 5% but our selections were made based on the following: -Category Growth Opportunity -Branding & Packaging -Sales Velocity Potential -Founder Story -Brand Needs Alignment with Our Capabilities Thank you to all brands who have participated & to our partner Startup CPG! Over the next two weeks, we'll share more about each of the finalists. Follow Max Baumann & Basemakers for more updates coming next week!

🚨 Basemakers has 2 Full Time positions open in the New York City region! 🚨 Looking for top talent with experience in CPG sales, merchandising or someone who is eager to learn and grow within the food and beverage industry! Please share this with anyone you know who might be interested or looking for work. Links to both job postings are below and DM me with any questions or leads. Thank you! https://lnkd.in/ghPhhqZK https://lnkd.in/gJqEi2cJ

Magic Mind is captivating attention of retail buyers & consumers! Marketed as "the world's first productivity drink," Magic Mind targets those looking for a mental performance edge. The brand blends matcha, adaptogens & nootropics together to create their unique shot. The idea came at the right time! Consumer demand for nootropics and adaptogens to help focus is skyrocketing. Many are calling this demand "The Huberman Effect" after the podcast Huberman Labs has boosted many functional ingredients through their highly popular show. Now, the brand sets its sights on becoming a household staple. In retail, gaining the visibility edge during promotion periods is highly effective. Great work by Basemakers team member Becky in executing this display! Can't wait to see Magic Mind's growth over the next few years 🍵 🚀

🚨3 Days Left to Submit for the $200k Basemakers Giveaway!🚨 We're searching for the Next Big Thing in CPG to help them scale retail sales! Last week, we launched an epic giveaway with Startup CPG valued at over $200,000 including 6 full free months of sales services. With close to 100+ submissions, we're excited to pick the final 5. The finalists will be announced this Friday July 26th! $200,000 Value Grand Prize Details: 🏅 Founding Brand Partner Status 🆓 6 Months FREE Retail Brokerage (grocery channel) 💰 $1k/month in free retail execution services 💵 44% off for the first 25 mos + a 10% off ongoing! 🌟 Expert Guidance: I’ll personally help advise the winning brand including access to a network of 50+ CPG investors & strategic support. Enter by filling out the submission form in the first comment. Excited to share the finalists with you all on this Friday! ♻ re-share to any food or beverage brands you believe would be a good fit