BEAUTYSTREAMS

☀️ This summer’s just-got-back-from-vacation make-up look doesn’t involve bronzed contours and sunkissed hair, rather it involves a not-so-subtle nod to the sun. With over 28 million views on TikTok, “sunburnt makeup” is this summer’s biggest make-up trend and mimics the pronounced flush of color after a day in the sun. As a safer alternative to actually getting sunburnt, the trend involves blending a rosy or reddish blush - may it be a cream, liquid, or powder blush - across the forehead, cheekbones, and chin, down to recreating the tan lines of sunglasses, a necklace, or spaghetti straps. Concealer is even applied deliberately all around the eyes to mimic the look of a sunburnt caught with sunglasses on, somewhat reminiscent of this winter’s “après-ski make-up” trend which involved recreating the flushed look of a day spent in the mountains with goggles on. Originally popularized on TikTok by American influencer Isabell Rose with a video that garnered over 1.4 million views, the trend has been reinvented endlessly with various forms of tan lines, from classic bikini lines to funky necklace shapes drawn in the décolleté area.  While the trend romanticizes sun burns, safe sunbathing and SPF are still the trendiest way to enjoy a day out in the sun! #BEAUTYSTREAMS #BeautyBusiness #BeautyTrends #IndustryTrends #TrendForecasting #SunburnMakeup #SunburntMakeup #Blush

Delve into the transformative impact of artificial intelligence on the beauty industry, where cutting-edge technology is reshaping everything from consumer experiences to the core of product innovation, ingredient discovery, and cosmetic formulation in our latest white paper “What the AI Revolution Will Mean for the Beauty Industry.” Here are five key takeaways from our analysis on AI and the future of beauty: 👉🏽 AI could contribute up to US $15.7 trillion to the global economy in 2030, of which US $6.6 trillion is likely to come from increased productivity and $9.1 trillion is likely to come from consumption-side effects 👉🏽 As the beauty industry hurtles toward an anticipated global value of $445.98 billion by 2030, AI stands at the forefront, offering high precision and efficiency in ingredient discovery and formulation processes. 👉🏽 AI-driven algorithms are revolutionizing cosmetic formulations by predicting how different ingredients interact, considering factors like stability, solubility, and sensory attributes.  👉🏽 Cutting-edge generative models, such as Generative Adversarial Networks (GANs), generate realistic images of potential ingredients, helping visualize formulations' appearance and texture before creating physical prototypes. 👉🏽 AI is revolutionizing the cosmetic industry as we know it, significantly reducing research and development time, streamlining processes through large-scale screenings and high-throughput in vitro testing, and enabling quicker market introduction of innovative products. Read more about the transformative force of AI and how it is shaping the future of the beauty industry as we know it in our dedicated white paper. 🔗 https://lnkd.in/dFwhCyZy   #BEAUTYSTREAMS #BeautyBusiness #BeautyIndustry #BeautyTrends #BeautyForecast #TrendForecast #CosmeticIndustry #ArtificialIntelligence #AI #MachinLearning #CosmeticFormulation #CosmeticIngredients

We’re back for another edition of MakeUp in NewYork! This year, a recurrent topic of interest within the industry is longevity, and as our global population ages, the beauty industry is at a turning point. Anti-aging claims are no longer enough to capture the consumer as embracing beauty across life’s diverse stages and celebrating one’s journey becomes the new standard. Once solely focused on immediate results and temporary fixes, the industry is now embracing a more holistic approach that emphasizes long-term health and wellness. Discussed across industries and researched extensively across the world, “longevity” is more than just a buzzword. But what exactly does longevity mean in the context of beauty, and how is it reshaping the market today? Join us next month at MakeUp in NewYork as we explore this topic in an exclusive conference on Lifelong Care!  📆 Wednesday, September 18, 2024  🕝 10:30 a.m. CET 📍 Javits Center, New York, USA 🎙 Presented by Eleonora Mazzilli, Trend Localization & Business Development Director, North America Register here for the show and be sure to come and meet us at the Trend Zone #BEAUTYSTREAMS #MakeUpInParis #BeautyBusiness #BeautyIndustry #BeautyTrends #TrendForecast #BeautyConference #Longevity #Health #Wellness

Our Consumer Archetypes Survey is an essential guide for our clients to best understand their consumers on a local scale. Analyzing seven key markets and how their beauty consumers think and shop, our report quantifies our qualitative insights to help our clients build consumer-centric marketing strategies. Today, we’re meeting the Virtualists, or those who embrace digital worlds for their unmatched convenience, accessibility, and immersive experiences. Virtualists are fascinated by technology and innovation, with 27% of respondents claiming they enjoy spending their free time gaming and hanging out with friends online. On a market scale, Virtualists are most present in Brazil where online purchases are a part of their regular consumption habits, and making purchases for their online avatars is common. As an archetype that spends time in the digital realms, 79% of respondents say they regularly buy virtual items to enhance the look of their online avatars, an opportunity worth noting for brands creating immersive digital worlds. Our Consumer Archetypes Survey is available exclusively on BEAUTYSTREAMS Premium and is a must-read to understand local consumers worldwide and their defining shopping behaviors when it comes to beauty. Take a look at the full report today! https://lnkd.in/eS86CM5v. #BEAUTYSTREAMS #BeautyBusiness #BeautyIndustry #BeautyTrends #ConsumerResearch #ConsumerInsights #BeautyConsumers #ConsumerArchetypes #Virtualists

📣 Calling all exhibitors of this year’s Cosmoprof Asia Hong Kong! The submissions for the 2024 edition of the Cosmoprof and Cosmopack Asia Awards are now open! Rewarding exhibiting companies for innovative finished products across categories and cutting-edge solutions in formulation, packaging design, and more, the Cosmoprof and Cosmopack Awards celebrate innovation and excellence within the industry. Now is your chance to submit your products for this year’s competition and get the chance to be nominated for the Awards! Nominees will have the opportunity to gain visibility to exhibitors, suppliers, and industry players at the show and beyond. Sign up today to submit your product! 🔗 https://lnkd.in/gy5mNMMb. #BEAUTYSTREAMS #CosmoprofAsia #CosmoprofAsiaHongKong #CosmoprofAwards #CosmopackAwards #BeautyTrends #B2BBeauty #BeautyIndustry #CosmeticIndustry #BeautyBusiness

🥇 As the Olympics closed the curtain this weekend on a two-week whirlwind filled with world records and athletic prowess, we can’t help but think about how beauty plays a part in the evolution of sports and fitness. As part of our recently published report dedicated to the convergence of sports and beauty, we’re taking a look at innovative brands and formulas that promise to streamline active beauty routines, support performance, and facilitate post-workout recovery. Among the beauty brands that are capturing this demographic is WYN BEAUTY by Serena Williams, a make-up line described as “make-up you can move in,” and Athletic Cosmetic Company that creates clean skin care and sweat and smudge-resistant make-up designed for athletes. Beyond make-up and skin care, innovative formulas in body care are stepping up to bring comfort to athletes like #Otella’s Cooling Body Spray, developed to bring a cooling sensation when working out, relieving discomfort resulting from heat, fatigue, and stress. And with a more attentive focus on health and wellness, post-workout recovery innovations like Après Beauty’s balancing skin care range was created to bridge the gap between skin care and fitness with gym bag-ready formats and skin-hydrating and balancing formulas. Meanwhile, Po Athletic created their Muscle Recovery Gel — a high-performance topical solution co-developed with sprinter Andre De Grasse, an 11-time World Champion and Olympic medalist — that leverages the power of muscle-soothing magnesium chloride. In an age where health and wellness primes, sports and beauty, it seems, are becoming ever-more intertwined! #BEAUTYSTREAMS #BeautyBusiness #BeautyTrends #IndustryTrends #TrendForecasting #Sports #Fitness #Wellness #WellnessTrend #ActiveBeauty #ActiveLifestyle

🧠 Two brains are better than one, right? In this day and age, the saying takes on a different meaning as the human brain and the digital brain join forces to elevate our daily human experiences. In this Seasonal Story aptly named CEREBRUM, the newest era of automation and machine learning is taking shape and allowing for daily tasks to be enhanced, from heightened accuracy, to ever-more personalization, to increased efficiency and convenience. Beyond everyday assistants like Siri and Alexa, CEREBRUM explores  how AI is revolutionizing our world. In this realm of technological advancements, the story unfolds into muted palettes of gentle and luminous pastels along with magnetic darks, reminiscent of otherworldly digital art and generative creative pieces, and molds packaging design into sleek, ergonomic shapes with soft edges, frosted glass, and brushed metal finishes, creating a futuristic yet human-centric appeal. In CEREBRUM-inspired retail, in-store personalization is key. Cutting-edge AI technology provides highly personalized beauty recommendations by holistically measuring each customer's bodily functions. The appeal of this new era of retail lies in the ability to holistically measure the bodily functions of each unique customer to create tailored beauty suggestions and digital prescriptions. Want to read more about our CEREBRUM Seasonal Story? Read our dedicated report series on BEAUTYSTREAMS Premium. #BEAUTYSTREAMS #BeautyBusiness #BeautyTrends #IndustryTrends #TrendForecasting #SeasonalStory #Cerebrum #ArtificialIntelligence #Technology #RetailExperience #MachineLearning

📰 Hot off the press! Thank you to Vogue Mexico and Vogue Latin America for featuring BEAUTYSTREAMS’ insights into the rise of at-home red light therapy! With the growing popularity of at-home beauty tech, red light is becoming a beauty must-have in consumers’ daily routines and is used as a therapeutic technique to help treat skin, hair and health conditions. Having moved beyond in-clinic treatments, red light therapy now takes the form of portable masks, lamps, and wands. 🪄 💬 “To gain in-depth insight into [the] growing popularity [of red light therapy] and market trends, [María Villarreal González] consulted BEAUTYSTREAMS, a global reference platform in the field of beauty. Their expertise revealed how a therapy that has existed for years is transforming the beauty routines of thousands of people, promising remarkable results from the comfort of their homes. [...] Red light therapy has become popular in recent years as a non-invasive treatment for various health issues, ranging from the care of various skin conditions, improving skin texture and skin rejuvenation, to pain treatment, improving blood circulation, and healing injuries.” Read the full article here! https://lnkd.in/e7iGu3Kv #BEAUTYSTREAMS #BEAUTYSTREAMSInThePress #BeautyBusiness #BeautyTrends #InThePress #Vogue #VogueMexico #VogueLatinAmerica #RedLightTherapy

💭 Have you ever wondered how trend forecasters predict what will happen tomorrow? Discover how BEAUTYSTREAMS, under the visionary leadership of Lan Vu, is redefining beauty trend forecasting with a masterful combination of human insight and creativity, and technological prowess. 💡 With an innovative Trend Funnel Methodology, BEAUTYSTREAMS expertly connects global movements to emerging beauty trends, often predicting consumer desires before they even realize them. And with groundbreaking models like the Trend Funnel Methodology and Consumer Archetype Bagua System™, BEAUTYSTREAMS' trend forecasters dive deep into consumer behavior, moving beyond traditional demographics. 📖 Take a look at this month's white paper that delves into BEAUTYSTREAMS' forward-thinking model and how the company harnesses trends to help beauty brands stay ahead of the game! https://lnkd.in/grjYTtg9 #BEAUTYSTREAMS #BeautyBusiness #BeautyIndustry #BeautyTrends #BeautyForecast #TrendForecast #CosmeticIndustry #TrendMethodology #TrendForecasting

As part of our series introducing you to our Consumer Archetypes, we’re helping you decipher who your consumer is and where they are in the world. From an in-depth consumer survey conducted by BEAUTYSTREAMS, interviewing over 1,100 individuals across seven key markets, we quantified the presence and characteristics of Consumer Archetypes both on a global and local scale. Today, we’re meeting the Me-Nows. These individuals often prioritize living in the present rather than thinking about tomorrow. They seek immediate gratification and the pursuit of instant pleasure. In-the-moment enjoyment comes as a reassurance for them in an uncertain and fast-paced world. Across the world, Me-Nows are more present in the US market as well as in Morocco, where consumers are strongly inclined to physically interact with a product before purchasing. Spontaneity is key: the survey found that 26% of respondents are spontaneous and follow their instincts, and 22% think a product should appeal to them instantly. The Me-Now consumer’s mantra: indulge! #BEAUTYSTREAMS #BeautyBusiness #BeautyIndustry #BeautyTrends #ConsumerResearch #ConsumerInsights #BeautyConsumers #ConsumerArchetypes #MeNows