Blended Collective

Check out our recent project with Clean Sneaker Care! We produced ten reels to highlight the shop, culture, and connection to the community. 📽 Co-owners Don and Clue along with their team have a genuine love for sneakers, and put that passion into every pair they touch. #Sneakers #Culture #Community #Reels

𝘏𝘰𝘸 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘢 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭𝘭𝘺 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘣𝘳𝘢𝘯𝘥 𝘵𝘩𝘢𝘵 𝘭𝘦𝘢𝘥𝘴 𝘵𝘰 𝘭𝘰𝘺𝘢𝘭𝘵𝘺? Lydia Michael, our Founder and Owner of Blended Collective, is ready to uncover the secrets from her book "Brand Love" behind creating strong, emotional connections that turn customers into brand champions. Many marketers and brand strategists want to create deep connections with their customers. We have the chance to offer critical insights on stage at SXSW 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐡𝐞𝐥𝐩! To bring this session to SXSW, the event organizers are hosting a PanelPicker, where the community decides who will be speaking. You can help us by voting for our session and selecting the "arrow up": https://lnkd.in/e4MeB4aK. Thank you for your support and helping us make a difference! 👏 #SXSW #ApplicantatSXSW #Marketing #BrandLove

Happy anniversary to Brand Love 🎉! Congrats to our owner, Lydia Michael, on the one year anniversary of her book. Brand Love has made it into the hands of almost 1,000 people all over the world and has been integrated in a few university curriculums nationally. A big thank you to anyone who has supported in any possible way throughout this journey whether you purchased a book, wrote a review, or simply shared the love. ..................................... If this is your first time hearing about it, Brand Love provides guidance on how to evoke the emotions of your customers by tapping into their hearts and minds. It features more than 100 brands, exclusive interviews, and case studies from multicultural companies like Toyota, LEGO and Warby Parker. Lydia describes the book as multicultural, human, and emotional at its core. 💜 Brand Love will: ➡ Help you be inspired and create strong, long-lasting, emotional relationships with your customers. ➡ Introduce “The Eight Brand Love Stages” model to guide you through the process of building and growing a brand. ➡ Share insight into the emotional and rational “Brand Love Drivers”, including the importance of diversity, equity and inclusion in your marketing strategy. 📚 Grab a copy on Amazon or anywhere you can find books. #brandlove #bookanniversary #brands #emotionalmarketing

At Blended Collective, we believe that hiring based on values is key to building a strong, cohesive team. Skill sets can be taught, but values and cultural fit are what make a team thrive. If you share our passion for innovation, integrity, and collaboration in the world of multicultural marketing and branding, I’d love to hear from you. Stay tuned for more details on our upcoming opportunities! #TeamBuilding #CompanyCulture #ValuesDriven

We’re currently working on a comprehensive brand style guide for one of our clients. This is an essential tool in building and maintaining a strong, cohesive brand. A 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐲𝐥𝐞 𝐠𝐮𝐢𝐝𝐞 𝐨𝐮𝐭𝐥𝐢𝐧𝐞𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐥𝐨𝐠𝐨 𝐚𝐧𝐝 𝐜𝐨𝐥𝐨𝐫 𝐩𝐚𝐥𝐞𝐭𝐭𝐞 𝐭𝐨 𝐭𝐲𝐩𝐨𝐠𝐫𝐚𝐩𝐡𝐲 𝐚𝐧𝐝 𝐭𝐨𝐧𝐞 𝐨𝐟 𝐯𝐨𝐢𝐜𝐞. It ensures that every piece of communication is consistent, recognizable, and aligned with your brand’s identity. We’ve had numerous clients come to us with an established brand but no guidelines in place. Without a style guide, maintaining brand consistency can be challenging, leading to a fragmented and confusing brand image. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐲𝐥𝐞 𝐠𝐮𝐢𝐝𝐞 𝐢𝐬 𝐬𝐨 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭: ➡ 𝘊𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺: It ensures that all your marketing materials look, feel, and sound the same, reinforcing your brand identity. ➡ 𝘌𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘤𝘺: It saves time and resources by providing clear guidelines for your team and partners to follow. ➡ 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘪𝘴𝘮: A cohesive brand presence builds trust and credibility with your audience. Whether you’re just starting out or have an established brand, a style guide is an invaluable tool for ensuring your brand is represented accurately and consistently across all channels. Want to learn more? Connect with us! #Branding #BrandStyleGuide #Consistency #Marketing

A few weeks ago, we hosted a webinar for Association of National Advertisers members and had a phenomenal turnout of 150+ join for the live webinar. We uncovered the unique 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐧𝐝 𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 '𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐯𝐞 𝐃𝐫𝐢𝐯𝐞𝐫𝐬' that resonate with your consumers, essential for building a meaningful brand connection. Additionally, we explored how 𝐬𝐞𝐧𝐬𝐨𝐫𝐢𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 provides the 𝘩𝘪𝘨𝘩𝘦𝘴𝘵 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘪𝘰𝘯 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘧𝘰𝘳 𝘣𝘳𝘢𝘯𝘥𝘴 by engaging multiple senses to create a deeper, more memorable impact. 📌 Are you surprised to read this? What are some senses you've integrated into your marketing strategy?

We're excited to announce that we’ve published the first 'District 4 Digest' marketing newsletter on behalf of Detroit City Council Member Latisha Johnson! The mail piece successfully reached the community. The positive feedback received from residents and the community has been incredible. We’ll continue to provide valuable updates and information to the community. Photo Courtesy: Office of Councilwoman Latisha Johnson. #Detroit #CommunityEngagement #Newsletter

We loved being a part of the first Dearborn Entrepreneur Expo yesterday, connecting with familiar and new businesses and organizations. A big thank you to the City of Dearborn for hosting such a great event and fostering a vibrant entrepreneurial community. #marketing #branding #entrepreneurship #cityofdearborn

We're working on a few new rebranding projects this year and can't wait to share more soon. Or should we say brand 'refresh'? While we can argue that a rebrand is more of a complete overhaul, a brand refresh offers a subtle yet impactful update to keep things fresh and relevant. Check out this interesting article for more: https://lnkd.in/eCp_kjJE #branding #rebrand #brands

Congratulations to our founder and owner Lydia Michael for receiving her Oakland County, Michigan Government 40 under 40 award last evening. 💜 #oaklandcounty #oaklandtogether40