Blue Wheel

As the clock ticks down to Amazon Prime Day, TikTok is the place to be. ⏰ In our latest blog, we're talking about how to use TikTok to prepare for Prime Day ⤵ 🔷 Why TikTok? 🔷 How to create engaging content that drives sales 🔷 Using TikTok’s measurement tools to optimize your Prime Day efforts 🔷 How to craft compelling content, use full-funnel strategies, and set up a content calendar to keep your campaign fresh and effective Read the full blog post to make the most of Prime Day with TikTok: https://lnkd.in/gWGdmQmD #AmazonPrimeDay #TikTok #PrimeDayPrep

If you didn't get a chance to tune into Lisa Wendland, MBA's recent session on Personalization and Perfecting the Art of Product Launches, you're in luck - you can now watch it on-demand! Check out the full recording here ➡ https://lnkd.in/gVxQCAvS #emailSMS #lifecyclemarketing

It's confirmed, #PrimeDay is coming July 16 & 17! Ensure you're prepped and ready to succeed on Prime Day with these tips: ✔ Create demand ✔ Launch ad campaigns early ✔ Focus on brand awareness ✔ Prepare a sufficient ad budget ✔ Keep it going... Have questions on how we can help? Reach out to our team! https://lnkd.in/gpRZrpgG #AmazonPrimeDay #AmazonSellers

Today marks Brad Bullock's 3 year anniversary with Blue Wheel! Brad has brought so much to the marketplace ads team since making the switch early last year, including his amazing work ethic, Amazon expertise, analytics skills, and unparalleled attention to detail! He exemplifies so many of core values and pushes for nothing but the best for his top-tier clients. Happy anniversary, Brad and cheers to many more!

With US ad spend expected to reach $30.1 billion on CTV advertising this year alone and as more viewers switch to watching content on streaming devices, eCommerce brands have an opportunity to reach their target audiences more effectively. 🌟 Curious about the benefits of CTV advertising and how you can engage viewers with immersive, interactive ads? We're covering that in our latest blog as well as how to leverage Amazon’s Streaming TV ads and targeting audiences using AMC. Plus, discover how we helped brands like Ariat and Jack Black achieve remarkable results with innovative ad strategies. 🚀 Read more about how your eCommerce brand can benefit from CTV advertising ➡  https://lnkd.in/guste6UE #CTVAdvertising #ConnectedTV #StreamingTV

As we move towards a cookie-less future, gathering first-party data through alternative targeting methods as well as building direct relationships with customers will become even more important for brands. Check out some steps Eitan Reshef outlines in his recent post to ensure brand readiness ⤵ #cookielessfuture

We are excited to recognize Lisa Wendland, MBA's 3 year anniversary at Blue Wheel! If you don't know about Lisa's journey at BW she started as our Director of Marketing. As she immersed herself in our company and the services we provide, she acknowledged that we did not offer any kind of email/sms services which would stunt our growth as we continued to position the company as an omni-channel provider. We launched the lifecycle department (with her sitting as Dir. of Lifecycle Marketing) in the heat of Q4 2022 and the department has seen an average of 50% growth YoY. Lisa is a person who leads by example is never afraid to do the work, organize conquer & deliver and always wants what's next. We are excited for how this team and department will grow over time. Congrats, Lisa!

Have you checked your Amazon Brand Store Quality score yet? 👀 A newly released feature lets brands get better insight into how their stores perform! Discover whether your brand stores are rated high, medium, or low quality, and gain valuable insights and recommendations to boost your growth on Amazon. 📈 Learn more in our latest Marketplace Update ➡ https://lnkd.in/gvZsRmsf

With many repeat customers opting in for automatic deliveries, IQBAR was looking to lower the cost per purchase and achieve an aggressive NCAC goal. Wanting to leverage its channel diversification on TikTok, we knew launching TikTok Shop alongside their currently running campaigns could deliver NCAC goal they were looking for. And the quarter-over-quarter results spoke for themselves: ❗ Achieved and maintained their NCAC goal while scaling the business. 💥 Saw an incredible 722% increase in TikTok revenue. 🚀 Grew new customer orders by 68%. 📈 Increased new customer revenue by 74%. 📉 Lowered the cost per purchase by 47%. Read more about IQBAR's story here ➡ https://lnkd.in/gckUxjhA Curious about how your brand can perform on TikTok or TikTok Shop? Get in touch with the team to learn how we can work together to expand your brand. #eCommerceAgency #Omnichannelmarketing #eCommerceBrands #TikTokShop #TikTokMarketing

Help us celebrate Shaun Hannibal's 3-year work anniversary! Shaun first joined our team as an advertising specialist, and soon after became the first strategist on the MKTP ad ops team, setting a great precedence for what that role looks like. When Shaun isn’t being an awesome strategist he’s playing/coaching baseball, learning python, sharpening his excel macro skills (which he shares with us regularly), or just being a great guy all around. Shaun is always the person to go to when you need an analytical eye, and we are so lucky to have him. Congrats, Shaun and thank you for all you do. Looking forward to seeing what the next year has in store!