Bluecore

🚨🔬New Bluecore data finds that retailers with the highest shopper identification rates see 53% more repeat purchases vs. brands with lower identification rates. 🔬🚨 For most retailers, this year’s profits will come from the customers they already know. So this new data is a significant indicator for how marketers can simultaneously build short-term revenue lift and long-term profitability. This is one of many new findings from the industry’s first-of-its-kind Customer Growth Benchmarks report. Instead of capturing the data that is easy to collect (i.e. channel metrics such as open rates, click rates), Bluecore’s annual benchmarks report focuses on the *critical benchmarks that are most aligned with business health.* 🤯 Our report dives into key customer-centric metrics for retailers across the lifecycle, and across retail categories. Each category is benchmarked separately so that retail leaders are able to compare their own performance with a relevant peer set. While every brand has unique trends, Bluecore finds that retailers focused on the metrics and best practices that drive customer movement have higher performance across the customer lifecycle. Check out the full report to see how your brand stacks up against your peers for: 🔹Shopper identification rates  🔹Retention rates  🔹Repeat purchases  🔹Reactivation  🔹and more Read more: https://lnkd.in/eecebNgw

When Google announced its plans to deprecate third-party cookies in Chrome, the message was clear: Retail marketers must prioritize first-party data. Four years and several delays later, Google recently announced that third-party cookies won’t be deprecated after all. However, retailers *still* must prioritize first-party data. 🚫 Given the option to block third-party cookies, most people will 👥 19 states have passed comprehensive privacy legislation 🍪 Cookies have long been blocked on Safari and Firefox Most importantly, when retailers can identify their customers, they’re better able to target them with relevant signal-based messages and move them through the lifecycle. First-party data was, is, and will continue to be our focus. Bluecore Senior Product Manager Brennan Decker shares our approach, recent and upcoming identification enhancements, and what it means for our partners. Read on: https://lnkd.in/eV2bA9DY

The time to start preparing for the holidays is now… but you already knew that. What you may *not* know is that customer movement tactics will not only set you up for seasonal success, but also help build the foundation for a fantastic 2025. Our in-house retail strategists have outlined 22 high-impact ways retailers can: 🚦 Combine shopper signals with triggers 📧 Maximize impact with batch tactics  📣 Boost reach with paid media tactics  🛍️ Optimize their sites for ID capture and conversions Looking to acquire, convert, retain, and reactivate more customers? Get the guide here: https://lnkd.in/eYxJBU87

The key to our company’s success? The Bluecorians who power our platform. Today, we’re shining the spotlight on Madhur Tiwari, who was initially drawn to Bluecore for our strong emphasis on collaboration, creativity, and innovation. Get to know him below!

With endless combinations of sizes, half-sizes, and widths, footwear is so inherently personalized that building customer loyalty should be a walk in the park… right? Not quite. Shoe shoppers tend to have an “irrational exuberance” for footwear *brands* that doesn’t always extend to footwear *retailers.* To acquire, convert, and retain shoppers, footwear retailers must embrace customer movement. Bluecore’s latest guide breaks down how to do it, with eight high-impact tactics that span the entire customer lifecycle, including: 👟 Capturing customer data quickly, so you can differentiate runners from sneakerheads, fashionistas from functional footwear shoppers 👠 Setting up merchandise triggers, so you can drive quick conversions based on inventory status 👞 Identifying those shoppers who buy for themselves *and* their kids, so you can increase purchase frequency 👢 Deploying timely winback campaigns, so you can re-engage seasonal shoppers Get the guide here: https://lnkd.in/daasM9wq

On Black Friday last year, the average retailer was only able to identify 20% of their shoppers. That meant the other 80% came, browsed, and left. What happened next? 🤷 Only with strong identification can retailers drive customer movement, using signals to understand shoppers’ behavior and reach them with relevant messaging. The holidays will be here before you know it and increasing identification rates is a must. Not sure where to start? We’ve outlined four ways to increase your identification rate: ➕ Grow your list with lead capture campaigns on your site ➕ Add JavaScript snippets and purchase pixels to your pages to track user behavior ➕ Round out your customer profiles with email appends ➕ Integrate with a (transparent, ideally) first-party identification network Read more here: https://lnkd.in/eRBax9j2

In just a few short months, consumers will start ramping up holiday spending, looking for that perfect gift (or a little something for themselves….) Will you be ready to turn one-time shoppers into loyal VIPs? Bluecore’s retail strategists can show you how, based on data from 1.38 billion(!) shopper events during last Black Friday. Read our full Countdown to BFCM guide for actionable insights: https://lnkd.in/dze7TgME

Awareness and prospecting campaigns are essential to growth, but they’re difficult to tie directly to a purchase. One workaround for retail marketers: A self-funded flywheel that drives incremental customers growth. “With the right insights and allocation strategy, they can much more effectively measure the impact of their spend at the top (and the bottom) of the funnel, minimize waste, and demonstrate the value of their investments to their finance team,” says Dave Lokes, our VP of Retail Strategy. Sharing his insights with Measured, Dave breaks down: 🔹 What a self-funded flywheel *is* and how it creates higher margins 🔹 Step-by-step instructions on how to set one up 🔹 When working with a measurement specialist can help 🔹 One retailer’s lightbulb moment that drove 20K orders from just 5K clicks on a Facebook campaign Learn more about how these processes allow marketers to measure “real” ROI: https://lnkd.in/ewKhiyVT

Being in the C-Suite is a constant balancing act between immediate sales and long-term profitable growth. Teams often focus on channels, and are incentivized to keep doing so. That results in marketers prioritizing their own channels over the full customer experience. To reverse that and reinforce a customer-first culture means tracking customer-first metrics, such as: 🔎 Identification rate, since you can only customer-first if you know who your customers are 🛍️ Purchase frequency, which helps your team understand buying patterns 📈 AOV growth, a litmus test for how well your upsell and cross-sell tactics are working 🎣 New buyer penetration, which signals strong acquisition strategies 🕸️ 2-year and 3-year buyer retention, which signal strong retention strategies 🪳 Survivorship, or how many *new* buyers are retained into their second and third years 🔁 Reactivation rate, or how many lapsed customers you’re bringing back Learn more about creating a customer-first culture: https://lnkd.in/ggWF2WvU

Within your customer file, there’s a goldmine hiding in plain sight. We call them the movable middle. Click through to learn how to identify (and engage) yours.