BMW of North America

Today marks a significant milestone as we celebrate 65 years of MINI! From our historic debut in 1959 to the cutting-edge models of today, MINI’s journey has been fueled by passion and ingenuity. The original MINI wasn’t just a car; it was a revolution in compact design, performance and efficiency, laying the foundation for a legacy of excellence.   Join us in celebrating MINI’s 65th birthday! Share your favorite MINI memories—whether it’s a memorable road trip, a cherished moment behind the wheel, or how MINI has made a mark in other parts of your life. Let’s celebrate together and look ahead to many more exciting years!

Congratulations to Keegan Bradley on winning the 2024 BMW Championship at Castle Pines Golf Club in Castle Rock, Colorado. Entering the tournament ranked 50th in the FedEx Cup Playoff standings, Bradley catapulted himself to No. 4 with the tournament win and became the 20th player to win multiple BMW Championships. The BMW Championship also continued its efforts to raise money for the Evan Scholars Foundation, topping $50 million since 2007 and sending more than 3,300 caddies to college. Currently, a record 1,190 caddies are enrolled in 24 universities across the nation as Evans Scholars. Next up for the BMW Championship will be a return to Caves Valley Golf Club in Owings Mills, Maryland next summer. Learn more at https://lnkd.in/erwDQBwq. #BMW #AutomotiveIndustry #Golf #BMWChampionship

The BMW Championship is back in action as 50 of the PGA TOUR’s top golfers get set for a FedEx Cup Playoff contest at Castle Pines Golf Club outside Denver, CO. With world Nos. 1 and 2 Scottie Scheffler and Xander Schauffele leading the field, the stars are ready to put on a show for this passionate golf community. Guests can also participate in a variety of interactive activities, such as the BMW Experience featuring local food, a putting challenge, and the latest BMW models on display. Meanwhile, BMW owners are granted exclusive access to the BMW Pavilion with scenic views of the 16th hole and 15th green. All proceeds from this iconic event will go to the Evan Scholars Foundation to fund college tuition and housing scholarships for aspiring young caddies across the country, with an additional four-year scholarship contributed in the name of the first player to sink a hole-in-one during tournament play this week. #BMW #AutomotiveIndustry #Golf #BMWChampionship

BMW roared into California’s Central Coast last week for Monterey Car Week 2024. It all started on Thursday with a press conference that saw the North American Premiere of the all-new, M Hybrid-powered 2025 BMW M5 sedan and the World Premiere of the 2025 M5 Touring – the first M Touring model ever available to US enthusiasts. After an enthusiastic reception from the crowd of international media, the pair were whisked off along with all six of the previous generations of M5 to Legends of the Autobahn, where they were put on display among over 300 BMWs from BMW Car Club of America members from all over the country.    Friday and Saturday were packed with historic racing action from the Rolex Monterey Motorsports Reunion at Laguna Seca. BMW fielded three classic race cars and put the 1999 BMW V12 LMR that won the 12 Hours of Sebring on display at an exhibit recognizing 50 years of historic racing at Laguna Seca. While taking in the racing, hundreds of customers and fans checked out the M5 Garage where they could get up close to the new M5 sedan and Touring.   Finally, on Sunday huge crowds awoke before dawn to witness the 1972 BMW Turbo Concept and the BMW M-powered 1996 McLaren F1 GTR race car enter the show field at the Pebble Beach Concours d’Elegance. Seeing and hearing these two legends cross the grounds under their own power through the cool morning haze was a sight not to be missed.

Summer’s almost gone, but the BMW Summer Sales Event is still heating up. Level up your adventures in the powerful BMW X5, with exclusive offers through September 3. #BMW #X5 #AutomotiveIndustry

We’re thrilled to announce that Mattel’s classic card game UNO will be rolling out via AirConsole to over 500,000 BMW and MINI vehicles for in-car gaming beginning August 21. UNO’s latest iteration will be revealed next week in Cologne, Germany at gamescom 2024, where attendees can experience UNO Car Party! in the new BMW X3. Game night is officially hitting the road. Simple, gripping, and fun, UNO is the perfect game to enjoy with passengers of all ages, whether you’re on a two-person excursion or have a car full of kids. The latest step in our efforts to increase the overall digital experience for our customers, this innovative in-car gaming technology provides a new medium of social engagement. (Games must be played while car is not moving.) #BMW #AutomotiveIndustry #UNOCarParty 

Today, BMW kicked off Monterey Car Week 2024 by taking the wraps off two new electrifying creations from BMW M.   On a beautiful seaside morning at The Lodge at Pebble Beach, the all-new BMW M5 officially made its North American debut. Following a parade of all six previous generations of the M5, the 2025 BMW M5 took center stage on the Pebble Beach Concours d’Elegance reviewing stand. CEO of BMW M Frank van Meel and BMW NA Vice President of Operations Shaun Bugbee spoke before a crowd of international media about the new M5’s first-ever M Hybrid powertrain and the long list of performance, luxury, and technology features.   But the excitement didn’t end there. After the North American debut of the new M5 sedan came the World Premiere of the long-awaited M5 Touring. The 2025 BMW M5 Touring – the first M5 Touring ever offered to customers in the United States – brings a new level of utility to the Motorsport-bred performance.   The 2025 M5 sedan will arrive in the fourth quarter of 2024, with the M5 Touring soon after in the first quarter of 2025.

Buckle up. The M5 Touring blends race car performance with everyday practicality. — The new BMW M5 Touring is now available in the United States for the first time ever. Retaining BMW M hallmark DNA, an M Hybrid powertrain features an M TwinPower Turbo V8 engine that has been masterfully blended with a bold, expressive design. — Reflecting the untamed duality of adrenaline-fueled driving dynamics and elegant, all-day drivability, let the BMW M5 Touring unleash your inner drive. — Get ready to turn heads and elevate every drive. — Learn more: https://bit.ly/3ywEops — #BMW #BMWM #BMWM5Touring #MPerformance #PlugInHybrid

Ride all-electric, all summer long in the BMW iX. Level up your summer vibes with exclusive offers at the electric BMW Summer Sales Event through September 3.

On Friday, July 26th, the BMW Eastern Region held its second annual Diagnostician of Excellence event with 22 top competitors. Congratulations to our six winners who will be moving on to the National event in November!   From left to right: Mike Salins (BMW of Sterling), Corey Ulicni (Paul Miller BMW), Peter Maicher (BMW of Norwood), Bruce Beyer (BMW of Devon), Jason Putelis (Herb Chambers BMW), and Joe Lovaglio (BMW of Freeport).