Boisson

We are pleased to share the news of a new ownership structure and leadership team as we begin Boisson's next chapter. Arie Gurevitch and Tripp Rea will join Nicholas Bodkins in leading Boisson, focusing primarily on e-commerce, wholesale import and distribution, and category development within the non-alcoholic and functional beverage space. With their extensive experience in operations, logistics, beverage wholesale, and e-commerce, our new team will guide Boisson into its next chapter. Our primary goal is to support our suppliers and brands, re-establish positive relationships, and, most importantly, assist our consumers in enjoying the benefits of non-alcoholic beverages. Recognizing the workload ahead, our main focus will be to ensure that Boisson re-emerges as a pragmatic platform and partner within the category, rebuilding trust and contributing positively to the industry and the community we serve. While this process proceeds through the courts, we will release more information as it becomes available. In the meantime, you can contact our management team directly at [email protected]. We sincerely appreciate your patience and support as we work towards a sustainable and responsible relaunch. We look forward to continuing Boisson's original mission of ‘evolving the way the world drinks.’ Sincerely, Arie, Tripp, and Nick

Boisson Announces Restructuring Process, Shift in Operations Boisson’s Board of Directors has determined that entering into a restructuring process for the company to shift its operational focus is in the best interests of its creditors and other stakeholders. This and other difficult decisions have been made, including the decision to close all retail locations. While this is certainly disappointing, taking these actions will allow the company the opportunity to put forth a restructuring plan aimed to focus on the wholesale distribution and e-commerce divisions, which continue to operate, accepting and fulfilling orders without interruption. Like many fast-growing consumer startups, the company has faced notable financial challenges in recent months, both in ways to focus investment given the overall complexity of the business as it currently operates, and in broader macroeconomic conditions facing retail and consumer startups. Significant infrastructure, including fixed costs associated with the retail footprint and bi-coastal warehouse operations further compounded these challenges. Without a necessary restructuring plan, the company could not continue operating. Despite concerted efforts to mitigate these obstacles, the resources available were insufficient to sustain the status quo. The company extends its gratitude to all stakeholders for their unwavering support and partnership during this period of transition. The dedication exhibited by partners in nurturing their businesses and advancing the non-alcoholic beverage category has been invaluable. Looking ahead, Boisson will make best efforts to focus on the wholesale, e-commerce, and import lines of business, to support the non-alcoholic category, our growing supplier brands, and, most importantly, our customers looking for these options around the country. As the company navigates this transition, it acknowledges the potential impact on partner businesses and is committed to addressing any challenges that may arise. Open channels of communication will be maintained to ensure stakeholders are kept informed and engaged throughout this process. Boisson remains optimistic about the future and is confident that this strategic shift will position the company for sustained success in the evolving marketplace. Warm regards, Sheetal Aiyer CEO, Boisson

This Women's History Month, we're hearing from women leading in the Non-Alcoholic space. Today, on International Women's Day, we're kicking off our Women in NA series. It is so important to understand why normalizing non-alcoholic options promotes inclusivity, wellness and safety for women. Swipe to hear what our NA-Leading Ladies have to say.

Some personal AND professional news: Mustaches might not be my new thing (definitely not my new thing). Ted Segers is my new thing. Ted Segers, THE regal non-alcoholic brew for serious drinkers is coming to Boisson. Our Segers partnership has been the talk of the team for weeks - we are dedicated to curating a portfolio of non-alcoholic sips for all kinds of drinkers - especially a beer offering that feels as exciting as anything in the traditional beer market. Ted Segers is the kind of beer that will have you easy-drinking on the couch, working on an old car, kicking back in a beat up lay-z boy, or growing an insanely robust mustache after your first sip. Disclaimer: While it’s not advisable to drink and operate heavy machinery, we have it on good authority that the pilot in charge of Ted Segers drops does enjoy a few cold Segers in the sky. Many thanks to Jill Sites and the Boisson team for all the hard work to bring this one in! You can pre-order on our site here: https://lnkd.in/e2h2BrVt

🌟 We're Growing Our Team 🌟 We're on the lookout for an enthusiastic Retail Partner to join our vibrant team at our Miami store! This is an incredible opportunity for someone passionate about the NA beverage space and is eager to be part of a dynamic retail environment. If you're ready to bring your energy and expertise to our team and make a significant impact, we want to hear from you. Click here to apply and embark on an exciting new chapter with us in Miami! 👉 Apply Now: https://lnkd.in/evDWccef

We are excited to share this article from Court Street Journal, where our CEO Sheetal Aiyer sheds light on the evolving consumer mindset towards health, wellness, and the desire for meaningful experiences. At Boisson, we're not just selling non-alcoholic beverages; we're redefining social rituals and making every occasion special without the alcohol. https://lnkd.in/eyXFwa-J

PR ---> Beer ---> Agave. That was my career trajectory in terms of knowledge prior to 2021. I spent my early years studying whatever I was marketing/promoting - but for the most part those were fleeting studies; immersive, but fleeting. When I found myself living career number 2, I became obsessed with learning about beer. (Rightly so, as I owned a brewery soon into that span.) When I dive into learning, I DIVE. Deep. I wanted to know more than necessary - something that would often find me in places I "didn't belong." And then, when I moved to emerging spirits, my love affair with agave went bananas (in more ways than one.) Sure I sold whiskey (and loved it) and found a love for French Liqueur, but agave stole my heart and mind. Big time. So when ALMAVE by Lewis Hamilton launched with Boisson last month, I was - STOKED. Stoked is the best word. Being able to offer this to the restaurants, bars, and more in NYC -- it brings the best of my agave love and NA lifestyle together. If you haven't ordered it for your account - please do. Visit us to set up an account! https://lnkd.in/evxaKSTg

Such a great conversation with Kara!

Bartenders have played an indispensable role in propelling the Non-Alcoholic movement, and this article provides valuable insights into their recommendations. We have many of these brands available on our website and for wholesale. Here at Boisson, we are committed to offering the best of the best in nonalcoholic choices!🍹 https://lnkd.in/eFYMMeCx

Our journey in the world of non-alcoholic beverages is making waves, and making moves! Dive into this Forbes article to explore how Boisson is continuing to do the unthinkable! https://lnkd.in/eUH5sBZD