Brand Safety Institute

How do you avoid having advertising messaging associated with undesirable contexts? COO at Brand Safety Institute and former Head of Brand Safety and Ad Quality at Twitter AJ Brown explains in our latest blog. And no, the answer isn't all AI: 👉🏽 “You can’t ask a single machine learning model to reliably tell you whether a given piece of content is either adult or misinformation or violent or profane or sensitive," says AJ Brown. "Some of these areas are highly subjective, but even if they weren’t, you’re also asking the model to achieve a very broad mission and it’s going to be unlikely that it can do that reliably at scale." 👉🏽 “It’s not just about whether your ad can be screenshot next to objectionable content anymore. It’s about the kinds of environments that you cultivate or support, the voices that you amplify, the stances your brand or your platform takes.” Check out the full interview: https://lnkd.in/eeQcXuy2    #misinformation #interview #onlinesafety

The ongoing scrutiny of the digital advertising landscape, particularly within the mobile app ecosystem, underscores the importance of identifying and mitigating Made-For-Advertising MFA content. https://hubs.li/Q02DV1GL0

💡 Join us for an insightful evening at our "Protecting Media Investments Through SPO & User Experience" panel, in partnership with Jounce Media, Coalition for Better Ads and Brand Safety Institute. Are you an advertiser or publisher eager to learn from industry leaders? Check out more details and request an invite via the RSVP form here: https://lnkd.in/eVzd9UCN #AdTech #DigitalAdvertising #AdIntegrity 

As the digital advertising industry navigates the complexities of identifying and managing MFA content, collaboration and innovation will be key. https://hubs.li/Q02DTzVr0

The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. One topic which has endured of late, is Made-for-Advertising content or MFA, and how to deal with it. https://hubs.li/Q02DTG1c0

With jet lag having mostly worn off, we reflected on a packed week at the Cannes Lions International Festival of Creativity, with a slew of launches and pivotal discussions on the latest trends in brand safety and responsible marketing. Here are the key highlights and themes from our time on the Croisette this year: https://lnkd.in/gUA_UrGx #Cannes #CannesLions

Get more of AJ Brown's insight as he and Dave Byrne coordinate a dive deep into essential strategies and best practices for marketers navigating digital platforms. https://lnkd.in/gxy4npj3

At yesterday’s apéro session with our Director of Public Affairs Cornelius Witt, Mike Zaneis (President & CEO of TAG and Co-Founder of the Brand Safety Institute), Leigh Parsons Freund (President & CEO of the The NAI ) and Ryan Cochrane (Chief Strategy Officer, Good-Loop), we had a fantastic time zeroing in on the issue of ad inventory quality. Here are the main points what we came away with: -Inventory Quality Matters: We all agreed that poor inventory quality is a major common denominator in many online advertising problems.  -Collaboration is key: Tackling these challenges requires a collaborative effort. Bringing together industry peers from both buy and sell side fosters innovation and helps us find effective solutions. -Common Standards and Definitions: Establishing and adhering to common standards and definitions is vital. It helps to make substantial progress and ensures we're all on the same page. -User-Centric Solutions: Above all, putting the user first is essential. Creating solutions that prioritize user experience leads to more sustainable and successful outcomes. We also want to thank everyone who joined us and participated in this important conversation. It’s going to take all of us working together to move towards progress. #adinventory #adquality #adfiltering #eyeoXCannes #Cannes2024 #digitaladvertising

With the gaming industry continuing to grow, diversify, and add scaling opportunities - it is crucial for advertisers to stay ahead of brand safety challenges. https://hubs.li/Q02CvCkF0

A great new resource from the Brand Safety Institute and AJ Brown on brand safety, suitability and media responsibility. This important topic must be and can only be tackled by the entire industry and I'm excited to see platforms and practitioners come together to move the industry forward.