Our very own brand strategist, Jaci Russo, was recently featured on the The Standout Business Show with Brad Powell! Jaci shared her insights on branding and how to cut through the noise to truly connect with your audience. Visit https://lnkd.in/g42zPFE3 to give it a listen!
brandRUSSO
Advertising Services
Downtown Lafayette, Louisiana 1,789 followers
Building Brands That Change The Conversation
About us
RUSSO is a Branding Agency– and as a branding agency, we are believers. Here we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior. Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their target audience. We accomplish this by changing the conversation to better position our clients within the marketplace, regardless of geographic location, size or industry. Launched in 2001 by CEO/Brand Strategist Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries and geographies. Our branding process, Razor Branding™, permeates all levels of advertising, marketing, interactive, social media and media management – giving us a unique advantage in first identifying our client’s audience, then developing messaging, strategies and creative that builds consumer loyalty and brand advocacy.
- Website
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https://linktr.ee/brandrusso
External link for brandRUSSO
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Downtown Lafayette, Louisiana
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Branding, Advertising, Marketing, Agency, strategy, Business, Creative, Smart, and Good Looking
Locations
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Primary
116 E. Congress
Downtown Lafayette, Louisiana 70501, US
Employees at brandRUSSO
Updates
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Join brandRUSSO and take charge of developing and executing cutting-edge digital campaigns. We're seeking someone passionate about digital marketing, with strong analytical skills and a knack for creative problem-solving. You'll work across SEO, email marketing, social media, and web development to drive our clients' brand awareness, engagement, and conversions. Perks include unlimited vacation, work-from-home flexibility, a four-day workweek, and more. Ready to make an impact? Send your resume and portfolio to [email protected]. Learn more about us at brandrusso.com/careers. #brandRUSSO #Hiring #DigitalStrategist #MarketingJobs
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In a crowded market, differentiation is key. But what if you look around and realize you have no clue what that differentiation is? To learn more about how to discover the promise behind your brand or schedule a chat to discuss your marketing challenges, visit https://lnkd.in/gnUUAZYM. #brandRUSSO #Branding #BusinessGrowth
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Catch Jaci Russo breaking down the four essential elements for winning in marketing. Learn how to precisely target your audience, differentiate your brand, build genuine connections, and achieve message harmony. Dive into the full insight now! To learn more about brandRUSSO, visit brandRUSSO.com. #brandRUSSO #Marketing #TargetAudience #Differentiate #Connections #Messaging
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brandRUSSO is now accepting applications for our Fall Internships! We’re looking for talented and passionate students or recent grads in the following areas: • Graphic Design: Work closely with our Creative Director, Art Director, and design team to create stunning visuals for various clients. • Copywriting: Hone your storytelling skills and develop compelling content for diverse platforms. • Social Media: Dive into digital engagement and help manage our clients' social presence. • Public Relations: Gain hands-on experience in crafting effective communication strategies and building relationships with the media. • Marketing: Learn the ins and outs of marketing strategy and campaign execution. This is a fantastic opportunity to gain real-world experience and work on exciting projects alongside industry professionals. If you’re detail-oriented, creative, and ready to jump into the fast-paced world of branding, we want to hear from you! Apply now by sending your resume and portfolio to [email protected]. Don’t miss out on this chance to kickstart your career! Learn more about us at brandrusso.com/careers. #brandRUSSO #Internship #FallInternships #GraphicDesign #Copywriting #SocialMedia #Marketing
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In this episode of the He Said, She Said Razor Branding™ podcast, hosts Michael Russo and Jaci Russo continue their conversation with DR. TRICIA GROFF (PHD), focusing on advanced empathy and its application in marketing and leadership. Following their previous discussion, this episode delves into how understanding people can enhance marketing strategies, foster better relationships with clients, and lead to more effective business practices – including the concept of “advanced empathy,” which involves inferring what others are feeling without explicitly stating it. Visit https://lnkd.in/dd54Huf5 to tune in. #brandRUSSO #RazorBrandingPodcast
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Attention all advertising, marketing, digital, and PR pros! brandRUSSO is hosting an exclusive networking event just for agencies. With no active AdFed chapter, it's been tough to connect, but here's your chance to mingle, share ideas, and build new relationships with fellow industry experts. Let's celebrate our creativity and innovation together! Join us for an evening of engaging conversations and networking. Don't miss out! Register today at https://lnkd.in/gbiZAmGp. #brandRUSSO #MarketingMixer #NetworkingEvent #IndustryConnect
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In today’s competitive market, a brand is no longer just defined by its products or services but by the experiences it delivers to its customers. At brandRUSSO, we’ve seen firsthand how customer experience (CX) can make or break a brand’s reputation. A single positive interaction can turn a customer into a loyal advocate, while a negative one can lead to lost business and a tarnished brand image. Click below to read more.
The Impact of Customer Experience on Brand Reputation
https://brandrusso.com
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Happy RUSSO-versary to Morgan, our resident research guru. Morgan is quiet but lethal when discovering the ins and outs of an ever-changing marketplace. She is an asset to our team and clients, and we are grateful to have her. Thanks, Morgan, and Happy Anniversary. #brandRUSSO #HappyAnniversary
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Join Jaci Russo as she discusses focusing on what's important now (WIN) in marketing. She shares insights on how to stay focused amidst numerous demands and resources and how to pick one tactic, one message, and one target audience and execute it effectively. To learn more, visit brandrusso.com. #brandRUSSO #Marketing