For businesses, it’s a delicate balance between using consumer data for targeted marketing and respecting the right to privacy at the same time. James Manderson, SVP of Success at Braze, explains how #AI and machine learning can help create super personalized, quick engagements with minimal data. 📈🤖 https://lnkd.in/eEGDeDmu #MachineLearning #DataPrivacy #CRM
Braze
Software Development
New York, New York 128,042 followers
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™
About us
Braze ($BRZE) is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at braze.com.
- Website
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https://www.braze.com
External link for Braze
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Founded
- 2011
- Specialties
- mobile engagement, mobile marketing, marketing automation for apps, software, digital marketing, customer engagement, marketing technology, email marketing, cross-channel marketing, customer experience, and marketing automation
Products
Braze
Customer Engagement Software
Braze is built for today’s on-demand, always-connected customers. We replace decades-old databases and poorly integrated internal and external tools with live views of every customer, highly intuitive customer journey building, in-the-moment campaign optimization, and more.
Locations
Employees at Braze
Updates
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At Braze, we’re committed to ensuring equitable access and advancement for all while fostering a culture of empowerment and community globally. This is why we're thrilled to announce that Braze has once again been recognized as one of the Best Workplaces for Women™ by Great Place To Work UK 🎉 A huge thank you to everyone at Braze for creating such an incredible work environment every single day 💟 Interested in joining our team? Explore opportunities on our careers website: https://lnkd.in/eVWgVPkM #BrazeLife #UKBestWorkplaces
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Data automation streamlines the unification, activation, and distribution of information, enabling you to “do more with less.” 📈 📲 Our latest blog explores how it enhances marketing and customer engagement: https://lnkd.in/ecgh4XMa #CRM #Automation #Data
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Braze reposted this
1. Do you like pizza? 🍕 2. Want to learn from an iconic brand how to implement and scale your customer engagement program fast across 5 marketing channels? (with actual, tangible advice) Then join Kanchan Lad and I tomorrow for a webinar with Papa Johns UK LIVE on TUESDAY, July 23, 2024, 2:00 PM BST / 3:00PM CET / 9:00 AM ET In 30 minutes we'll cover: ➡ How to overcome the typical obstacles of migrating to a new platform - including how Papa John's successfully implemented 5 new channels in record speed (Email, Push, In-app, SMS, AND Content Cards) ➡ Strategies for maximising real-time data for highly personalised marketing ➡ How to boost productivity by improving cross-team collaboration and driving adoption of AI ➡ Time for Q&A at the end with the legendary Kanchan Lad
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Did someone say ice cream?! 🍨😋 Happy #NationalIceCreamDay from Dairy Queen x Braze! 📲 https://lnkd.in/eQTpvPAC #CRM #Marketing #appengagement
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#BrazeForge2024 is back and better than ever, featuring an incredible lineup of speakers from Peacock 📺, BET+ 🎵 and Equinox 💪🏼. Join us in the vibrant new location—Viva Las Vegas! ✨ Don't miss out—secure your pass now before prices go up! 🎟️ https://lnkd.in/e9rEkHAe
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We are thrilled to announce that Linh V., CRM & Automation Manager at BlaBlaCar, has been named Braze's July Marketer of the Month! 🚀 Linh has been a driving force behind BlaBlaCar's innovative customer engagement strategies, turning complex ideas into tangible campaigns that resonate with users. From leveraging Braze's powerful features to creating seamless automated workflows, Linh's contributions have significantly enhanced user experiences and boosted engagement. Read more about her career journey below. Congrats, Linh! 🎉 https://lnkd.in/eFNrCAeE #CRM #Marketing #CustomerMarketing
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We’re pleased to announce that Braze has been named one of Fortune's Best Workplaces for Millennials™ (Medium) for 2024 by Great Place To Work US 🏆! This recognition highlights our dedication to creating a positive and healthy work environment for millennials. We're especially proud of this achievement because it's based on feedback from our employees. https://lnkd.in/e2XY66C3 A big thank you to everyone at Braze for continually shaping our culture in such a positive way 💪. Want to experience #BrazeLife firsthand? Check out opportunities on our careers website 👉 https://lnkd.in/eVWgVPkM #BestWorkplaces #GPTWcertified #TechJobs
100 Best Small and Medium Workplaces for Millennials
fortune.com
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Braze reposted this
An awesome part of my job is creating space for Braze customers & non-customers to come together and share POVs on the future of their MarTech strategy. ⚡️ Hosting Braze’s Centre Court Suite at Wimbledon last week was an absolute career highlight and an epic day. 🤩 Thank you to the Tech & Marketing leaders who continue to reach for the stars (& Cannes Lions awards) by bringing together great ideas with great technology. ✨ If you’re interested in joining us at future events, we’ve got several coming up in the UAE, KSA & Qatar so please do reach out if you’re keen to chat RE Customer Engagement! 🇦🇪🇸🇦🇶🇦 Thank you! Ashleigh Ferdinand Amanda Sabbarese Marlon Hills & of course the guests who joined us on Centre Court 🙏🏻
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