https://lnkd.in/dgyd3CQr Huge congratulations to our fine feathered friends at Peacock on their success, especially knowing how hard they've all been working on this (and still are). The BrightLine crew is proud and humbled to partner on such a grand scale event with a whopping 25 interactive and in-stream ad experiences running in this year's games! We've come a long way together and appreciate the partnership with the gold medal team at NBCU Fergal Carr, Collette Winn, William Roberts-Foster, Derin Basden, Christopher Lynn, Hannah Northway-Wallace, Chad Bender, Alison Levin and more! #CTVadvertising
BrightLine
Advertising Services
The TV Industry Standard for Interactive, Dynamic, and Shoppable Ad Formats
About us
BrightLine is the industry standard for advanced advertising working with every major broadcasting platform from NBCU to Hulu. We create, deliver, and measure dynamic, interactive, and engaging ads across the entire Advanced-TV landscape using our proprietary Build-Once- Run-Everywhere platform. Founded over a decade ago, BrightLine was the first company to pioneer interactive television solutions for brands. Today BrightLine offers the industry’s most powerful Advanced TV technology suite that gives marketers a plug-and-play solution to take advantage of the entire scale of Over-The-Top (OTT), connected TV and Smart TV advertising opportunities. Fortune 100 companies rely on BrightLine’s unprecedented reach to engage their audiences with interactive ads across broadcast and cable stations, including AMC, A&E, Discovery, ESPN, CBS, ABC, Fox, NBC and Hulu, and OTT delivery platforms, including Roku, Samsung, Apple, Amazon, Microsoft (Xbox) and Sony (Playstation), as well as leading ad networks and Demand-Side-Platforms (DSPs). BrightLine is a part of the LUMAscape and a partner with the IAB, ANA, and Nielsen. Past campaigns have won numerous awards, most recently including MediaPost’s OMMA award. Learn more about BrightLine at www.brightline.tv and follow BrightLine on Twitter @BrightLine_TV.
- Website
-
http://www.brightline.tv
External link for BrightLine
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Interactive Television (iTV) Marketing & Advertising, Connected TV Advertising (CTV), OTT Advertising, Digital Video, and OTT
Locations
-
Primary
565 5th Avenue
18th Floor
New York, 10017, US
Employees at BrightLine
-
Anne-Marie Bazzani
Strategic P&L leader with proven ability to grow businesses and boost innovation across the digital, media, luxury, and finance industries
-
Bob Peyton
Sr. Account Executive at BrightLine
-
Nick Rudd
Board Member at FG New America Acquisition Corp.
-
Mike Slosberg
Novelist, cartoonist and "sometime" theater producer.
Updates
-
Rob Aksman bringing the facts.
https://lnkd.in/ea63cbUW Wish we were on stage to clarify and answer some of the questions on this panel: - Yes, remote control interactivity outperforms QR codes by 156X - we have enough data on this to call it a fact. "QR codes not so hot" is correct. - To Todd Hay, formats that let a viewer click the remote to send an offer or cart to their phone do exist - BrightLine enables that for Peacock and Max among many others, and the one-click results are strong. - Engagement rates are "surprisingly more than you'd think" is definitely true - upwards of 5%-7% for the most engaging formats, and as high as 20% for choice based. Thx Lily Panchasarp - "Director of sales at Disney Ads, thinks the 'interactivity of ads is going to continue to always rise.'" Absolutely agree, as do the numbers with over 127 campaigns this past quarter alone!!! Bevin Fletcher, Brett Sappington #CTV #CTVadvertising The StreamTV Show, StreamTV Insider
Interactive CTV ad interest ramps, QR codes not so hot
streamtvinsider.com
-
BrightLine reposted this
We sat down with BrightLine to discuss how interactive ad formats can move the standard TV impression beyond awareness to drive engagement online and in real life. https://lnkd.in/eUfVCRrP
Q+A: How BrightLine and Magnite are Moving CTV Impressions Down the Funnel with Dynamic Ads
magnite.com
-
Jacqueline Corbelli CEO of Brightlines perspective on free streaming services https://lnkd.in/etw9Q2NM
This free streaming platform had a bigger audience than Disney+ and Paramount+ in May
marketwatch.com
-
BrightLine reposted this
Jacqueline Corbelli CEO of Brightlines perspective on free streaming services https://lnkd.in/etw9Q2NM
This free streaming platform had a bigger audience than Disney+ and Paramount+ in May
marketwatch.com
-
The goal is to “get clients to start thinking about these new ad formats as a viable part of their [CTV media] planning,” Mike Fisher says. "But are clients doing more than just thinking about it?" asks Alyssa Boyle. The answer is a resounding yes - 90 of the top 100 US advertisers already leverage BrightLine's suite of ad formats across their streaming TV buys with Disney, NBCU, WBD, Samsung, Sling, Vizio, and more. Over 400 campaigns launched in 2023, tracking toward well north of that this year, and GroupM has been leading the way for nearly a decade with us. #ctv #ctvadvertising
Measure Me This | AdExchanger
adexchanger.com
-
BrightLine reposted this
Connecticannes begins!!! Captain Michael Bologna and the BrightLine ‘yacht’ will be running client outings all summer long. See you all soon! Dan Kelly Jacqueline Corbelli Anne-Marie Bazzani #ctv #ctvadvertising
-
-
BrightLine reposted this
So proud of the work we’ve done together throughout the years, the innovations, creativity, and most of all the collaboration. Thank you to the rock star team at BrightLine for always showing up. Rob Aksman, Michael Bologna, Brian Baldwin, Tim Farrer, Victoria Pisarri.
https://lnkd.in/e6Xuq88e It's game time!!! In another TV ad breakthrough, viewers can now PLAY the spot, driving new levels of brand engagement with the remote control. Thanks to the crew at Disney Advertising for debuting this new format with us - Jamie Power, Lauren Cohen, Michelle Marchewka, Lexi Swift Sindall, Gianluca "Luca" Milano. I sense many fun brainstorms in our collective future for this. #CTV #CTVadvertising #advergaming
Disney Debuts New ‘Advergames’ and Shoppable CTV Ads
adweek.com
-
https://lnkd.in/e6Xuq88e It's game time!!! In another TV ad breakthrough, viewers can now PLAY the spot, driving new levels of brand engagement with the remote control. Thanks to the crew at Disney Advertising for debuting this new format with us - Jamie Power, Lauren Cohen, Michelle Marchewka, Lexi Swift Sindall, Gianluca "Luca" Milano. I sense many fun brainstorms in our collective future for this. #CTV #CTVadvertising #advergaming
Disney Debuts New ‘Advergames’ and Shoppable CTV Ads
adweek.com
-
BrightLine reposted this
Thanks for having me on Rick Howe, what a fun chat with one of the OG's of iTV. #CTV #CTVadvertising
Sometimes you just gotta have fun! Sabio Inc.'s #FridayFireside welcomes BrightLine President and Co-Founder Rob Aksman. In a free-wheeling and absolutely refreshing conversation, Rob takes us through the early days of BrightLine into their future. All (and this is critical) focused on viewer navigation with the REMOTE control from devices and platforms. There’s a lot going on here, and a lot to learn.
Televisionation Friday Fireside: Co-Founder and President, Rob Aksman, on BrightLine’s Future - ITVT
https://itvt.com