Today's #CSO faces new challenges from diving head first into financial planning and reporting to jumping into the limelight as a spokesperson. Building a stable of support from coaches to subject matter experts is critical for success, especially for emerging leaders. If you want to accelerate your professional growth while deepening the impact of your sustainability plan, DM me. Don't climb the mountain alone. #sustainabilityconsulting #sustainabilityleader https://lnkd.in/gnDEvje7
Burnett Strategy and Communications
Business Consulting and Services
St. Louis, MO 54 followers
We blend science and storytelling, simplify the complex, and work together to solve your most pressing problems.
About us
We blend science and storytelling, simplify the complex, and work together to solve your most pressing problems. We craft the strategy and communications plans to build your brand and accelerate your impact. Services Sustainability and Food Systems Strategy | Brand Building Communications | Advising and Upskilling Proudly a women-owned business
- Website
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www.burnettstrategy.com
External link for Burnett Strategy and Communications
- Industry
- Business Consulting and Services
- Company size
- 1 employee
- Headquarters
- St. Louis, MO
- Type
- Self-Owned
- Founded
- 2023
- Specialties
- Sustainability, Communications, Corporate Social Responsibility, Nutrition Strategy , Food Science, Food Policy, Corporate Affairs , Brand Building , ESG, Marketing, and Public Relations
Locations
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Primary
St. Louis, MO, US
Updates
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I'll be speaking at The Culinary Institute of America's Menus of Change conference on June 12-13th in Hyde Park, NY! We'll be discussing sustainable food systems with a focus on public health, environmental stewardship, and social responsibility. Join chefs, foodservice professionals, academics, consumer insight experts, industry changemakers, and me for this not to miss event. Learn more and tickets here: https://menusofchange.org. #CIAMOC.
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It's crazy how anxiety-producing some activities have become, one of which is #grocery shopping. Unfortunately, there is not a one-size-fits-all #conscious shopping method (decision tree shopping lists anyone?) but there is practical advice on quickly assessing tradeoffs. Smart article by Sophie Egan that is worth a read and share. https://lnkd.in/dYWnKvbt
A Guide to Climate-Conscious Grocery Shopping
https://civileats.com
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Tuesday Thought challenge 💡 What would you do differently if your for-profit business was a #nonprofit? Would you pay your employees differently? Would you choose different suppliers? Would you redesign your offerings? Would you create a new long-term growth plan and KPIs? There are over 8000 B corporations worldwide and over 1.9 million non-profits in the US alone. Not every company is meant to be either, but everyone can learn from and be inspired by them. I challenge business leaders, small and large, to sit with this question. A change in perspective may unlock growth potential and a positive #impact for people, community, and the planet. #sustainablebusiness #impact #tuesdaythoughts #responsiblegrowth
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On Earth Day, remember Sustainability is not one size fits all. While we celebrate the amazing campaigns that are certain to launch today, let's also lift up the groups working tirelessly each day in service of people and planet — from farmers and ranchers to advocates and policymakers. A few of my new favorites: 👨🌾 New to the scene is Make Hay. They are making farmers and ranchers the ultimate influencers, sharing the stories from the ground up. 🍉 Foodshed.io helps connect retailers and food service operators to local produce. 🍌 From prescription food boxes to rescuing excess produce throughout distribution, Planet Harvest is rethinking the power of produce. There are many ways to build a more sustainable future and a place for everyone. If you aren't sure where to start your journey, book a strategy session and we can build a roadmap together. Disclaimer: This is not my dog but I hope he had a good time outside.
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One of my strategic thought partners works at a pet food company. Why? Pet food often follows human food trends. We share supply chains. And most importantly, agricultural practices spread across the globe from farmer to farmer. While the skeptics sometimes flinch at the "big names" getting into #regenerativeag, these types of collaborations move the industry forward and done right, support farmer livelihood. https://lnkd.in/gMHV8fKF
Nestlé Purina & Cargill Partner Up for Sustainable Pet Food Production
edie.net
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The reality is most of your impacts, positive and negative are within your #supplychain. Some of the best brands like Tony's Chocolonely are developing best-in-class supply chains that protect people and planet. Great read on how they built their West African chocolate supply chain. #sustainability #fairtrade #sustainablechocolate https://lnkd.in/gTSGMWdM
How Tony’s Chocolonely Created a Purpose-Driven (and Profitable) Supply Chain
hbr.org
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IYKYK! Sustainable Brands is the place to connect, learn, and be inspired. The upcoming Brand-Led Culture Change summit is sure to deliver. My food friends — speakers include Mars, Caribou Coffee, Just Salad, Google, Diageo, Tony Chocoloney — stop reading this post, and start registering. #sustainablebrands #brandbuilding https://lnkd.in/gSBR-Q3V.
SB Brand-Led Culture Change | May 8-10, 2024
https://events.sustainablebrands.com/conferences/culture-change
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Radical. Illegal. Killing businesses. Too soft. Incomplete and inadequate. All opinions I've heard on the SEC rule on climate disclosure. The rule has been stayed to allow for legal challenges. But the opinions don't matter and frankly the stay doesn't either. What matters is what your business does next. 1- Don't slow down your #climate work, both measurement and reduction projects. The reality is regulation is only one of many reasons why #decarbonization is good for the long-term success of your business. 2- Don't assume this regulation when finalized won't impact you. Chances are you're part of a bigger company's emissions scope which means they'll be knocking on your door soon for data (don't forget California and EU rules). 3- Don't stop #storytelling. From best practice sharing to engaging your customers, change requires all types of solutions from all your stakeholders. Drive customer demand for less carbon-intensive products through empowering, bold storytelling. Reduce your supply chain footprint by partnering with your peers pre-competitively on pilots. Don't listen to the haters and naysayers. Develop a bold strategic playbook, one that protects and grows your business for the long term. https://lnkd.in/gTRgvvW8
Amid legal challenges, SEC pauses its climate rule
apnews.com
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Greenwashing. Greenhushing. From customer critiques to the risk of legal challenges, leaders in Earth Month are asking two key questions about their impact communications. When do you stay silent? When do you speak up? Speak up: • When you have real results and can share the substance behind your work. Ex: Setting a science-based target is difficult and important work but a pretty ho hum narrative. The more impactful story is sharing how you are reducing your carbon footprint with new farm practices to the quality of the ingredients you're putting on the plate. • When your voice will lead to an amplification of the conversation and influence peers, partners, investors, and customers. Ex: Panera committed to Clean Food well before the work was done. Why? We believed making a public commitment would inspire our customers, engage our supply chain partners, and influence our industry peers to accelerate the shift. • When your message will capture the attention of your guests to both grow your business AND educate them. One of my favorite examples is Bread Bowl Bikes. Easy to write this off as a gimmick however it gave us a way to engage guests who wouldn't normally seek out info on low-carbon menu items. Stay Silent: •When you are entering the conversation without an authentic, natural, and material connection. • When you don't have credible, good science on your side and/or robust substantiation to back up your statements. This is why I advise clients to get feedback on their programs and claims directly from experts, whether that is NGOs, academics, or subject matter experts. Share your favorite Earth Day communications in the comments. #esgcommunications #impactcommunications
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