Yesterday morning we held our annual #DCMUpfronts showcase event at ODEON Cinemas Group Luxe Leicester Square. Thank you to everyone who came along – we hope you enjoyed the event and took away some key insights and creative ideas to inspire your upcoming #CinemaAdvertising campaigns.
The morning was jam-packed!
🎬 Our CEO Karen Stacey kicked off proceedings, introducing the theme of the day and how #cinema can MAXIMISE brand campaigns, especially when starting with cinema to launch a new product, new message, or new campaign.
🎬 Founder of Craft Media London, Jen Jones, hosted a special client panel with Alex Taborda, Head of Media for the Professional Products Division at L'Oréal, Steph Ferreira, Head of Customer Marketing & Digital at Hotpoint Appliances Limited, and Josh Hurrell, TVP Marketing & Media Planning Lead at Sky. They each spoke about how their brands have adopted a #StartWithCinema strategy, and how the medium plays a vital role within the wider #media mix.
🎬 Andrew Tenzer, Co-founder of Burst Your Bubble, presented our brand-new research piece: The Cultural Power of Cinema. He expertly explained cinema’s leading role in co-viewing experiences, and how brands using the medium can maximise commercial and social impact.
🎬 Content Business Director Tom Linay and DCM Studios’ Creative Director Jeremy Kolesar (DCM’s latest double act) then took us through some of the highlights of the upcoming #film slate, alongside new creative opportunities for brands, including bespoke brand partnerships, ScreenX and 4DX, and anamorphic 3D advertising.
#DCMUpfronts2024 #MaximiseWithCinema