Buzzsprout's podcast websites just got a major upgrade! With a brand-new look, enhanced customization options, and advanced features like episode search, contributors page, and premium content, your podcast now has the perfect home online.
Buzzsprout
Online Media
Jacksonville, FL 3,097 followers
The best way to host, promote, and track a podcast. Start a podcast today at Buzzsprout.com
About us
Buzzsprout is the easiest way to start a podcast. This simple to use product provides a podcasting platform, promotion tools, and stats to track your podcast. Buzzsprout has tools like a free podcast website for beginners, as well as custom embed players and unique social media players for more experiences podcasters. Sign up and start podcasting today!
- Website
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https://www.buzzsprout.com/
External link for Buzzsprout
- Industry
- Online Media
- Company size
- 11-50 employees
- Headquarters
- Jacksonville, FL
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Podcast Hosting, Podcast Analytics, Podcast Promotion, Embed Players, and Podcast Website
Products
Buzzsprout
Podcast Hosting Platforms
Start podcasting today with free podcast hosting from Buzzsprout, the easiest podcasting software for hosting, promoting, and tracking your podcast.
Locations
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Primary
5133 San Jose Blvd.
Jacksonville, FL 32207, US
Employees at Buzzsprout
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Cameron Moll
Executive Design + Leadership ᴇꜱᴛᴅ 1999 / Meta Alumni / Authentic Jobs (acquired)
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Kevin Finn
Co-Founder Higher Pixels (Makers of Buzzsprout, Stream Care, Tick, and Donor Tools)
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Kevin Seaman
I give high performing Business Professionals systematic approaches using strategic coaching to help them navigate through life, operate more…
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Tom Rossi
Co-Founder at Higher Pixels. Makers of Buzzsprout, StreamCare, Tick, and Donor Tools.
Updates
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New to podcasting? Join us for a live Q&A next Tuesday at noon ET in the Buzzsprout Podcast Facebook Group. Cara from our support team will guide you through the basics of using Buzzsprout and starting your podcast. https://lnkd.in/eRzr2nv5
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Extremely interesting test on effectiveness of mid-roll vs post-roll ads!
Post-rolls! I know, I know, you probably hate post-rolls. Hear me out, I think they get a bad rap and they are a sneaky steal and way too cheap? (But I am new to the podcast game! So someone please tell me where I am getting this wrong!) Three reasons to NOT run post-rolls, and then what I have observed first-hand: *But first, a quick note on “impressions” as I understand them* Basically you get impressions in two ways: 1) someone downloads the episode to their phone. The podcast hosting platform then does not “know” if they actually hear the ad, so they count these hard downloads as an impression. 2) someone streams the episode, and the impression counts after they have listened to the ad (that is, pre-rolls get the most impressions, then mid-rolls, then post-rolls). 1) You are just paying for automatic downloads. Sure, some people don't finish the episode (or even listen to it). As Apple rolled out updates last fall to make it so less people have automatic downloads on, this has reduced everyone’s downloads to a truer number. And looking at our past month of downloads by time of day, we see 14.4% of our downloads (streamed or hard downloads) in the first two hours of publishing. Assuming those are all hard downloads… 85%+ of our listeners are actually streaming. So sure, you overpay on some of those 14.4% that don’t actually listen to it. But, that is a pretty small cohort, right? 2) Post-rolls are a bad listener experience. If you’re embarrassed by your sponsors, yeah. We love our sponsors and believe that they contribute to our content and audience’s experience, so this does not bother me. (Anecdotally, I will queue up a handful of podcasts when I go on some longer runs. In between shows, I don’t really care whether it is a post-roll or pre-roll for the next episode, it is just a small break.) 3) Most importantly, they don’t see results. Ok, so, we ran mid-rolls and post-rolls on the Compelled Podcast (shoutout Paul Hastings! He’s a stud.). Paul is smarter than me and set up tracking since we both use Megaphone and Chartable. Podcast conversion data is tough, but since we were just advertising a different show published by the same platform, tracking is actually clean. The results? See the attached screenshots. Ignoring costs, the mid-rolls outperformed the post-roll by ~19% for new conversions. Including costs? Assuming mid-rolls cost 3x post-rolls (any disputes here?), the post-rolls outperformed by 252%. TL;DR - majority of impressions are now streamed (and more likely real), it’s not intrusive to the audience (pre-rolls are arguably worse), and they convert better on a ROAS basis (because they are so mispriced!). What did I get wrong here?
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Buzzsprout reposted this
Post-rolls! I know, I know, you probably hate post-rolls. Hear me out, I think they get a bad rap and they are a sneaky steal and way too cheap? (But I am new to the podcast game! So someone please tell me where I am getting this wrong!) Three reasons to NOT run post-rolls, and then what I have observed first-hand: *But first, a quick note on “impressions” as I understand them* Basically you get impressions in two ways: 1) someone downloads the episode to their phone. The podcast hosting platform then does not “know” if they actually hear the ad, so they count these hard downloads as an impression. 2) someone streams the episode, and the impression counts after they have listened to the ad (that is, pre-rolls get the most impressions, then mid-rolls, then post-rolls). 1) You are just paying for automatic downloads. Sure, some people don't finish the episode (or even listen to it). As Apple rolled out updates last fall to make it so less people have automatic downloads on, this has reduced everyone’s downloads to a truer number. And looking at our past month of downloads by time of day, we see 14.4% of our downloads (streamed or hard downloads) in the first two hours of publishing. Assuming those are all hard downloads… 85%+ of our listeners are actually streaming. So sure, you overpay on some of those 14.4% that don’t actually listen to it. But, that is a pretty small cohort, right? 2) Post-rolls are a bad listener experience. If you’re embarrassed by your sponsors, yeah. We love our sponsors and believe that they contribute to our content and audience’s experience, so this does not bother me. (Anecdotally, I will queue up a handful of podcasts when I go on some longer runs. In between shows, I don’t really care whether it is a post-roll or pre-roll for the next episode, it is just a small break.) 3) Most importantly, they don’t see results. Ok, so, we ran mid-rolls and post-rolls on the Compelled Podcast (shoutout Paul Hastings! He’s a stud.). Paul is smarter than me and set up tracking since we both use Megaphone and Chartable. Podcast conversion data is tough, but since we were just advertising a different show published by the same platform, tracking is actually clean. The results? See the attached screenshots. Ignoring costs, the mid-rolls outperformed the post-roll by ~19% for new conversions. Including costs? Assuming mid-rolls cost 3x post-rolls (any disputes here?), the post-rolls outperformed by 252%. TL;DR - majority of impressions are now streamed (and more likely real), it’s not intrusive to the audience (pre-rolls are arguably worse), and they convert better on a ROAS basis (because they are so mispriced!). What did I get wrong here?
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We're two weeks away from Podcast Movement in DC! Who else is going to be there?