We are very happy to announce that Byredo will become part of the Puig family. Puig has acquired a majority stake in the business. Our Founder Ben Gorham and Manzanita Capital will both remain as shareholders. Ben Gorham will continue his creative leadership (Chief Creative Officer) and Manzanita will remain committed to the long-term growth and vision of Byredo. “Since 2006 I have been fortunate to work with people who believed in a brand that could redefine a luxury and beauty culture, one that was aspirational yet inclusive. The brand has experienced steady and significant growth over the last 15 years and each phase has presented new challenges and opportunities. I really believe that Puig’s experience with founder-led brands in beauty and fashion will help us realize our full potential in multiple categories. Puig has demonstrated a competitive and disruptive approach to building business – something that truly resonates with the culture that is Byredo.” Ben Gorham, Founder and Chief Creative Officer.
About us
"Beauty can be many things to many people. Our job is to inspire people to be themselves." Ben Gorham, Founder of BYREDO. At BYREDO, we are reinventing the world of luxury through a new approach with a creative ambition : connecting with people. This comes in various forms, from iconic Fragrance to vibrant Make-up or limitless ByProduct, spanning a broad range of pieces – from leather goods to eyewear, blankets to baskets, jewelry to home design. Our products embody the power of self-expression, enabling you to craft your own definition of beauty. We believe that through creativity, we are able to develop timeless products, both meaningful and inspirational, to people and their lives. We believe that only great people can design & bring those beautiful projects to life. We believe in talents vs profiles, in experience vs education, in uniqueness vs conformity, in freedom vs conventions. We believe that only powerful teams can lead together the growth of the company, and therefore, we are highly committed to our people. At BYREDO we come as we are, with the intention to learn from each other and go beyond business objectives. We thrive to create an inclusive and diverse workplace in which all applicants and employees can feel free, encouraged, and empowered to express their talents.
- Website
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http://byredo.com/
External link for BYREDO
- Industry
- Retail Luxury Goods and Jewelry
- Company size
- 201-500 employees
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Perfume, Leather goods, Cosmetics, luxury, fashion, lifestyle, beauty, Make up, and fragrance
Employees at BYREDO
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Yoann Le Berrigaud
Fueling Digital Luxury Expansion | Executive Catalyst, Director and Board Leader
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Carsten Weisse
Global Retail Excellence Director
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Marco Martinez
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Marine Lux
Regional Head of sales & marketing | Luxury Beauty, Lifestyle | Retail, Wholesale | Brand development | Middle East & Asia | BYREDO, ex-CLARINS