Curious about how regional MSOs are thriving in the streaming era? In this TVREV interview, Cadent's Paul Ranger reveals how we are empowering local operators to compete in a digital-first world. Read the full interview here: https://hubs.la/Q02L_Jgv0 #Streaming #LocalTV #DigitalTransformation #AdvertisingInnovation
About us
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv.
- Website
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http://www.cadent.tv
External link for Cadent
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, Addressable, Linear, Time-shifted, National, Cable, Broadcast, Dynamic Ad Insertion (DAI), Programmatic, and TV
Locations
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Primary
1675 Broadway
22nd Floor
New York, NY 10019, US
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4 N 2nd St
Suite 1260
San Jose, California 95113, US
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50 S 16th St
Suite 2500
Philadelphia, Pennsylvania 19102, US
Employees at Cadent
Updates
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Get ready to talk culture, sports, advertising and so much more at the Brand Innovators Sports Marketing Summit! Join us today, Wednesday, August 21 at 3:45 PM for a thought-provoking discussion on "Championing Consumer Connection & Creating Cultural Impact." Hear from Charlotte Blank, Chief Marketing Officer, USA at JLR and Liz Bacelar, Global Executive Director of Innovation at The Estée Lauder Companies Inc., in a session moderated by Rick Beispel, EVP, Sales & Strategy at Cadent. Don’t miss the chance to gain insights from these industry leaders as they explore the power of innovation and cultural relevance in today's marketing landscape. See you at the #BISummit! https://hubs.la/Q02L_yCb0
Sports Marketing Summit - Brand Innovators
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Tackling privacy concerns in pharma marketing is a complex challenge. Find out how Cadent Aperture Platform helped an emerging medical device company increase their brand awareness and website visitation while adhering to stringent privacy regulations. Read the full case study: https://hubs.la/Q02Lv2Y50 #Pharma #Healthcare #DigitalMarketing #Advertising #AudienceTargeting
Tackling Privacy and Cross-Screen Audience Targeting for a Medical Device Company | Cadent
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Aperture Platform is revolutionizing the way marketers blend linear and digital strategies for unbeatable campaign performance. Joy Ross, SVP, Demand Side Platforms, explains, "Marketers no longer have to choose between linear and digital. With Cadent's Aperture Platform, they can harness the power of both for truly unified campaigns." Learn more from Joy about how you can stay ahead in the ever-evolving marketing landscape. Click to watch the full video with Beet.TV: https://hubs.la/Q02Ltzkc0
Cadent’s Aperture Platform Threads Together Linear and Digital for Marketers – Beet.TV
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Ready to take your advertising to the next level? Sports audiences are some of the most engaged and passionate viewers, so knowing how to connect with them can make all the difference in your campaign’s success. Find out how you can harness the power of these audiences to maximize your brand's impact. From understanding viewer behavior to implementing proven strategies, this guide is packed with insights you won't want to miss. Learn how to craft campaigns that resonate, convert, and build lasting connections with your audience. 👉 Don't miss out – download our Sports Audiences Playbook today: https://hubs.la/Q02L9V0v0 #SportsMarketing #SportsAudiences #AdvertisingStrategy #DigitalMarketing #Omnichannel
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Cadent Aperture Platform is unlocking new revenue opportunities for Hotwire Communications Ltd, Midcontinent, and other regional MSOs. By enhancing audience targeting and optimizing ad operations, these providers are now positioned to significantly increase their advertising revenue. Learn more about how Cadent is revolutionizing advertising strategies in today's announcement. https://hubs.la/Q02L5FJ70
Cadent Aperture Platform Unlocks New Ad Revenue for Hotwire, Midco, and Other Regional MSOs | Cadent
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Cadent is proud to share that we have been named a finalist in the Best Ad Targeting Solution category for the Cynopsis Best of the Best & Rising Star Awards! https://hubs.la/Q02KfZ1N0
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Are you making the most of your video advertising budget? Discover the game-changing benefits of Data-Driven Linear TV with Cadent Aperture Platform. Over on the blog, VP of Sales Rob Civitano digs deeper, explaining how extending digital targeting into linear TV can boost your reach, reduce waste, and enhance your overall media strategy. Whether you're new to data-driven video executions or looking to optimize your current campaigns, this is a must-read. Learn more: https://lnkd.in/gyxYK7pc #Advertising #DataDriven #LinearTV
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Reaching potential customers has never been more challenging, but live sports offer access to a wide range audiences. The Cadent Sports Audiences Playbook provides insights to optimize your campaigns and efficiently connect across screens. Ready to elevate your marketing game? Download now: https://hubs.la/Q02Jss2f0
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Looking to boost brand awareness and perception in a new market? Check out our latest blog post to see how Cadent Aperture Platform helped a leading sportsbook develop a market entry strategy and achieve remarkable results with cross-screen TV advertising. Read the full case study: https://hubs.la/Q02Jk4Sq0 #SportsBetting #CTV #LinearTV
Boosting Online Sports Betting Success with Cross-Screen TV Advertising | Cadent
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