California Avocado Commission

Happy Holidays from all of us at the California Avocado Commission! We wish you and your family a wonderful holiday season and a prosperous new year.

Newly elected California Avocado Commission Board of Directors Chair Jason Cole announced that the board named current CAC Vice President of Industry Affairs and Operations Ken Melban and Vice President of Marketing Terry Splane as co-executive leaders of the organization, effective immediately. Read more about it here: https://lnkd.in/g6EeAV7f

The California Avocado Commission recently received Produce Magazine’s Marketing Excellence Award for our Consumer Trade Marketing Program! We’re honored and grateful to be selected and to continually work with our retail and foodservice trade partners. Click here to read more about the award and other award recipients. https://ow.ly/phZv50Q2pXX

The California Avocado Commission took advantage of the International Fresh Produce Association Global Produce and Floral Show to announce changes to its marketing program. A recent press release details the Commission’s plan for change and welcomes the team’s new hire, Lori Small, as the Commission’s Marketing Manager. Read the latest press release at: https://lnkd.in/gfpP9W4V #GPFS2023 #CaliforniaAvocados #NewHire

Stop by and catch up with the California Avocado Commission team at booth #2839 during the Global Produce and Floral Show in Anaheim this week!

October is California Farmer and Farmworker Month and today is National Farmers Day! Help us celebrate and thank the hardworking California farmers and farmworkers. California Avocado farmers work tirelessly to ensure the quality and taste of California Avocados. We are grateful for their work and dedication every day. https://lnkd.in/dHKWB7z #CAGrown #NationalFarmersDay #CaliforniaAvocados

Join us at the Global Produce and Floral Show in Anaheim on October 19-21st. We’re excited to participate in forums and network with our fellow industry professionals on the show floor. See you in booth 2839! #GPFS2023

California Avocados are grown locally and farmed responsibly. California growers ensure environmentally friendly farming and provide ensured worker safety and well-being. Learn more at https://lnkd.in/gUVYAbmE.

Hass Avocados are a California native, Rudolph Hass discovered the Hass Avocado in the mid-1920s in La Habra Heights, California. To learn more about the origin of the famous fruit and it’s humble beginnings, visit https://lnkd.in/dvpeEirg.

This season California growers supplied nearly 250 million pounds of California Avocados. Overall, growers welcomed more rain than expected, but also had to brave tough market conditions and below normal temperature during the early and peak season. We look forward to the coming 2024 avocado season next spring through summer.