Ad spending this cycle, which was already outpacing 2020, has been revised upward by half a billion dollars. AdImpact on Tuesday revised its total projection for media spending to $10.7 billion, up from a previous $10.2 billion. Both figures were records for a presidential cycle. AdImpact Revises Total Media Spending Upward By $500 Million
Campaigns & Elections
Book and Periodical Publishing
Washington, District of Columbia 10,966 followers
The place to be for campaign professionals and the hub for industry developments.
About us
Campaigns & Elections is the preeminent “how-to” resource for politics, focused on the tools, tactics and techniques of the political consulting profession. Established in the spring of 1980 by Stanley Foster Reed, C&E was founded on the understanding that it's management that makes the difference, whether that's in business or on a political campaign. C&E's industry-leading training conferences bring together political strategists, candidates, elected officials, public affairs professionals, technologists, and campaign staffers to offer prime networking opportunities and the best campaign training in the business. C&E’s core events include The Reed Awards Conference & Dinner, CampaignTech East, The Art of Political Campaigning, CampaignTech West, and The Campaigns & Marketing Summit. CampaignsandElections.com serves as a must-read for the political campaign industry, bringing readers inside the world of campaign strategy, tactics and management. And PoliticalPagesDirectory.com serves as the authoritative directory of political consultants, political products & services, public affairs professionals & grassroots lobbyists in the industry.
- Website
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http://www.campaignsandelections.com
External link for Campaigns & Elections
- Industry
- Book and Periodical Publishing
- Company size
- 11-50 employees
- Headquarters
- Washington, District of Columbia
- Type
- Privately Held
- Founded
- 1980
- Specialties
- Politics, Campaigns, News, Politcal Consulting, campaigning, elections, and campaignstrategy
Locations
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Primary
1015 15th St NW
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Employees at Campaigns & Elections
Updates
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How Americans tuned into Thursday night’s presidential debate between Joe Biden and Donald Trump highlights a thorny issue for media consultants this cycle. The tension lies in a battle for CTV dollars right now in terms of who’s allocating them: the campaign’s digital consultant or its traditional media buyer. The Presidential Debate Viewership Data Highlights the Current Media Divide
The Presidential Debate Viewership Data Highlights the Current Media Divide
https://campaignsandelections.com
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This is a campaign cycle where the environment is the most uncertain it’s been in a generation. However, there’s one area where practitioners can find consistency from now until November: the programmatic advertising environment. Digital Media Consultants Find a Surprising Source of Calm In a Chaotic Cycle: The Ad Delivery Experience
Digital Media Consultants Find a Surprising Source of Calm In a Chaotic Cycle: The Ad Delivery Experience
https://campaignsandelections.com
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When the polls close this November campaigns across the country will start asking what worked and what didn't. Join us on December 4th at the 2024 Election Postscript Conference to hear the answer. For the first time, we’ve designed a post-election conference that will cover every aspect of the current election cycle — from digital media and tech to direct mail and field. Be in the room when the 2024 cycle is put under a microscope. Save $800 with an Operative Launch ticket! Get Tickets:
Get Tickets to the 2024 Election Postscript Conference
electionpostscript.com
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The presidential debate set for Thursday is anticipated to capture the majority of Americans’ attention, with a poll showing 6 in 10 Americans plan to tune in. Practitioners believe it could be one of the key moments in the cycle. Consultants Plot How to Capitalize on Thursday's Debate, Other Big Summer Moments
Consultants Plot How to Capitalize on Thursday's Debate, Other Big Summer Moments
https://campaignsandelections.com
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In our most recent webinar, Dave Lewis of SnailWorks joined us to discuss technologies and techniques that can make your direct mail campaigns more effective such as utilizing Informed Delivery to maximize impressions. Check out the full webinar below. Political Direct Mail: Adding Value and Reducing Anxiety with Mail Tracking and Informed Delivery Partner post with SnailWorks.
Political Direct Mail: Adding Value and Reducing Anxiety with Mail Tracking and Informed Delivery
https://campaignsandelections.com
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Summer is when campaigns start to heat up. Voters start paying attention around the Fourth of July, and it creates a momentum that pretty much continues until Election Day. This heightened voter interest means it’s time for you to ramp up voter contact efforts. To make the most of this opportunity, you’ll need a robust organizational structure. The Campaign Manager’s Summer Playbook
The Campaign Manager’s Summer Playbook
https://campaignsandelections.com
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C&E recently spoke with Mark McKinnon to get his thoughts on navigating an extremely fractured audience environment, how campaign communications have permanently changed, and more. Mark McKinnon Wants To Answer A Question That Could Decide The Outcome of 2024: What’s Gen Z Thinking?
Mark McKinnon Wants To Answer A Question That Could Decide The Outcome of 2024: What’s Gen Z Thinking?
https://campaignsandelections.com