As several brands — including Procter & Gamble's Secret, Progressive Insurance, CarMax, Denny's and VIZIO — partner with Warner Bros. Pictures to promote the new 'Beetlejuice' film, spooky season is coming earlier.
Campaign US
Internet Publishing
New York, NY 16,346 followers
We cover news for and about marketing, media and tech professionals.
About us
We cover news for and about marketing, media and tech professionals. Join the conversation here and also on: www.campaignlive.com/ www.facebook.com/CampaignUS www.twitter.com/Campaignliveus
- Website
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http://www.campaignlive.com
External link for Campaign US
- Industry
- Internet Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2014
- Specialties
- News, Creativity, Technology, Advertising, Marketing, Media, Agencies, Brands, and Publishers
Locations
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Primary
275 7th Avenue, 10th Floor
New York, NY 10001, US
Employees at Campaign US
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Maciej Zasada
Founding Partner @ Le Polish Bureau | Executive Member @ International Academy of Digital Arts and Sciences | Judge @ Campaign Tech Awards, Creative…
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Alison Weissbrot
Editor in chief @ Campaign US
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Aamir Khan
Call Center Representative at Job Market Insights
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Milly Achieng
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Updates
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🎤 Meet the incredible lineup of speakers for the 2024 AI Deciphered conference for Campaign US Track 1! Join us on September 19th in NYC to gain valuable insights from leaders shaping the future of AI in marketing and media. Hear from experts like Tony Gemma from Yahoo Creative, who will share how AI is reshaping creative roles; Leslie Koch from TelevisaUnivision, who will discuss AI’s impact on social advertising strategies; and Jesse Waldele from Dow Jones, who will explore the future of media buying in an AI-driven world. Don't miss this opportunity to learn from the best in the industry! And for a limited time, enjoy $100 off your ticket with code CMPLABORDAY100. Offer valid through September 6th. Register here: https://brnw.ch/21wMbqx #AIDeciphered #CampaignUS #AIInnovation #LaborDayDeal
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Ready to move beyond the AI hype and get real about responsible AI? Join us at AI Deciphered on September 19 in NYC 📅 Dive into a game-changing session with Razorfish, where we’ll spotlight the leaders who are truly walking the walk and discuss how the industry can take tangible steps toward responsible AI. Don’t miss out —register now and be part of the action! #AIDeciphered #ResponsibleAI #MarketingInnovation #sponsored Featuring: - Josh Campo, CEO, Razorfish - Mounir Ibrahim, CCO and head of Public Affairs, Truepic - Moderator - Kara Giannecchini Register here: https://brnw.ch/21wMbfz
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Question of the Week: As the conversation around hybrid working evolves, it is clear that the industry is far from a consensus. So Campaign asked adland leaders whether agencies impose stricter rules to foster creativity and cohesion or whether they should listen more closely to employees’ needs for flexibility and work-life balance. Featuring answers from Neverland Creative's Josh Harris, Wonderful Things' Grace Francis, The Beyond Collective's Zaid Al-Zaidy, The Specialist Works' Parry Jones and adam&eveDDB's Miranda Hipwell.
How far should staff influence hybrid-working rules?
campaignlive.com
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Campaign Chemistry: LAYS and Quaker global VP of brand Ciara Dilley. Dilley chats about how she keeps two iconic snack brands fresh in an era of healthy snacking. https://brnw.ch/21wMb0M #podcast #iconicsnacks #healthysnacking
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KFC has moved its president and GM in Canada, Catherine Tan-Gillespie, to run marketing and development in the U.S. She will oversee integrated marketing, advertising, PR, media, consumer insights and digital initiatives in the region. More:
KFC moves Canada president and GM to lead US marketing
campaignlive.com
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Enhance Your Marketing Strategy with Campaign US! Start your FREE 30-day trial today and unlock exclusive access to top-tier industry news, invaluable insights, and pioneering strategies. Stay ahead of the curve with expert content designed to transform your marketing game. Ready to elevate your strategy to the next level? Don’t miss out on this incredible opportunity. Subscribe now and begin your journey to marketing excellence! https://brnw.ch/21wMaTj #ad #marketing #digitalmarketing #digital #advertising #agency #brands #creatives #adagency #creativity #creativeagency #brandagency #advertisingagency #communications #adland #mediaagency #media #techagency #mediabuying #marcomms #brandmarketing #media #mediabuying #mediaowner #marketer #Subscription #freetrial #CampaignUS #advertising #advertisingandmarketing #advertisingtrends
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Positioning power: The strategic strength of saying no. The CEO of Ammunition takes us behind the scenes of his agency's recent rebrand, illustrating how clear, intentional positioning can elevate your brand and fuel long-term growth. https://brnw.ch/21wM9Df #sponsoredpodcast #agency #CEO
Positioning power: The strategic strength of saying no
campaignlive.com
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"It’s hard to compete with something so much faster, cheaper and, at least lately, trendier. But what if AI isn’t replacing our jobs as much as filling the gaps due to a lack of human talent?" asks Thinkingbox's marta hooper. "The more pressing issue plaguing our industry might stem from the death of the humanities major, rather than the rise of AI."
Advertising has an advertising problem
campaignlive.com
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The full agenda for Convene 2025: Marketing Evolved is here! Join us on February 27 in NYC for a deep dive into the future of marketing with sessions on: - How generative AI is reshaping creativity and efficiency - Evolving approaches to brand safety - Connecting with audiences through social media fandoms Get ready for interactive sessions and valuable networking opportunities. Don’t miss your chance to be part of the conversation—secure your early bird tickets today! 👉 https://brnw.ch/21wM92p #CampaignUSConvene #MarketingEvolved #AI #BrandSafety #SocialMedia
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