Cardiff

Cardiff

Financial Services

San Diego, CA 1,636 followers

Southern California-based small business lender intent on transforming the digital lending vertical for the 21st Century

About us

Cardiff is small business lender intent on transforming the digital lending vertical for the 21st century. We are a financial services leader with unparalleled industry-specific products and expertise. We maintain thousands of relationships with business owners, equipment dealers and manufacturers across the US who value our integrity, creativity and technology. Our product set includes commercial equipment financing and leasing, credit cards, merchant services, and insurance.

Website
https://www.cardiff.co
Industry
Financial Services
Company size
51-200 employees
Headquarters
San Diego, CA
Type
Privately Held
Founded
2004
Specialties
Commercial Finance Lending, Credit Cards, Merchant Processing, Working Capital, Equipment Financing & Leasing, and Small Business Loans

Locations

Employees at Cardiff

Updates

  • View organization page for Cardiff, graphic

    1,636 followers

    Cardiff Founder, William Stern is now on Instagram. https://lnkd.in/gVgHDUDW

  • Cardiff reposted this

    View profile for William Stern, graphic

    Managing Director & Founder, Cardiff 🇺🇸 🇮🇱 Democratizing financial empowerment for small businesses worldwide through instantaneous loan decisions powered by advanced AI… Looking for mentorship click 👇 👇 👇

    In the journey of building and scaling a business, the allies we choose can make all the difference. 🌱 It’s not just about finding partners; it’s about connecting with those who genuinely believe in a win-win scenario. Those who want you to succeed as passionately as they strive for their own success. 🚀 This isn’t about competition; it’s about collaboration. In a world where the fear of scarcity often holds us back, aligning with people who see the boundless potential and celebrate collective victories is a game-changer. 🤝 The best partners aren’t those who simply share your goals but those who stand by your side, pushing you toward greatness while reaching for their own stars. Together, we don’t just build companies; we build legacies. Because true success comes not from competing for what’s on the table, but from expanding the table itself. ✨ #collaborationovercompetition #growthmindset #partnership #successmindset #businessgrowth #teamworkmakesthedreamwork

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  • View organization page for Cardiff, graphic

    1,636 followers

    Which of the seven pillars is your achilles heel?

    View profile for William Stern, graphic

    Managing Director & Founder, Cardiff 🇺🇸 🇮🇱 Democratizing financial empowerment for small businesses worldwide through instantaneous loan decisions powered by advanced AI… Looking for mentorship click 👇 👇 👇

    🚀 The Seven Pillars of Business Success… And a Common Pitfall Navigating the path to success with Cardiff, I’ve pinpointed these crucial elements: 1. Customer Focus 2. Effective Leadership 3. Financial Management 4. Adaptability and Innovation 5. Employee Engagement 6. Marketing and Branding 7. Strategic Planning A common stumbling block? Financial Management. Here’s how to conquer it with robust strategies: 1. Educate Yourself: Instead of general resources, enroll in specialized online courses like ‘Finance for Non-Finance Professionals’ by Rice University on Coursera, or consider attending finance workshops offered by local business associations. 2. Embrace Technology: Beyond basic tools, explore advanced financial software like ‘Xero’ for detailed accounting or ‘Planguru’ for budgeting and forecasting, which offer more comprehensive features tailored for business needs. 3. Seek Expertise: Rather than broad advisory services, consider niche financial consulting firms that specialize in your industry. For instance, ‘Sequoia’ offers tailored financial advice for tech start-ups, while ‘Baker Tilly’ specializes in manufacturing and distribution sectors. 4. Regular Reviews: Utilize ‘Tableau’ or ‘Microsoft Power BI’ for detailed financial data analysis to guide strategic decisions. Implementing these steps has significantly strengthened Cardiff’s financial acumen. What specific strategies have elevated your financial management skills? #businessgrowth #financialmanagement #entrepreneurship #leadership #innovation

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  • View organization page for Cardiff, graphic

    1,636 followers

    Is tough love and drive the winning formula for success?

    View profile for William Stern, graphic

    Managing Director & Founder, Cardiff 🇺🇸 🇮🇱 Democratizing financial empowerment for small businesses worldwide through instantaneous loan decisions powered by advanced AI… Looking for mentorship click 👇 👇 👇

    In this captivating Reel, we explore how Riley, a successful small business owner, credits his achievements to the tough love of his parents, who kicked him out to avoid making life too easy. This bold move instilled resilience and independence, key to his success. Here's a look into his journey: 🏠 Step 1: A Tough Start - Uncover how Riley's parents' decision to kick him out was a pivotal moment, teaching him the value of standing on his own two feet. 💪 Step 2: Embracing Challenges - Learn how facing life's hardships head-on helped Riley develop strength, independence, and a can-do attitude. 💼 Step 3: The Entrepreneurial Path - Follow Riley's steps as he channels his early experiences into fueling his passion and drive for his business. 🛠️ Step 4: Overcoming Obstacles - Discover how Riley's resilience, born from his unique upbringing, became his greatest asset in overcoming business challenges. 🔗 Step 5: Triumph Through Self-Reliance - Celebrate Riley's journey to success, a testament to the power of determination and self-reliance. Riley's tale is not just about success; it's about the invaluable life lessons learned when not shielded from life's hardships. A true inspiration for aspiring entrepreneurs! 💪 🔗 Tap the link in bio for more insights. Watch our podcast on Spotify: https://loom.ly/aUSHmkM @justcardiff @dontbuyrealestate @asterntalk @wedocreepy @lev.gpt #toughlove #instabusiness #facechallenges #buildbusiness #resilience

  • View organization page for Cardiff, graphic

    1,636 followers

    How does your salesforce maintain its integrity when faced with the ever-increasing sales presssures?

    View profile for William Stern, graphic

    Managing Director & Founder, Cardiff 🇺🇸 🇮🇱 Democratizing financial empowerment for small businesses worldwide through instantaneous loan decisions powered by advanced AI… Looking for mentorship click 👇 👇 👇

    💼 Navigating Integrity in Sales-Centric Worlds: Insights from Riley Edwards 🔄 In this Reel, Riley, founder of @WeDoCreepy pest control, sheds light on the pitfalls of sales-centric cultures. Door-knocking organizations often prioritize numbers over values, tempting individuals to compromise integrity for financial gains. Here's the roadmap to maintaining authenticity: 🚪 Step 1: Elevate Integrity Over Quotas - Resist the pressure to prioritize sales numbers above ethical standards. Uphold your integrity, even in a sales-centric environment. 💡 Step 2: Value-Based Selling - Focus on selling solutions and creating value for customers rather than fixating solely on meeting quotas. Authenticity resonates with clients. 💪 Step 3: Integrity as a Guiding Principle - Make integrity your compass in every decision. Long-term success stems from maintaining trust and ethical practices. 🔄 Step 4: Challenge the Norm - Actively challenge the status quo of sales-centric mentalities. Be a catalyst for change by promoting values-driven approaches within your organization. 🌐 Step 5: Foster a Values-Driven Culture - Encourage a shift towards a culture that values integrity and customer satisfaction over mere sales achievements. Riley's insights empower us to navigate sales-centric environments while preserving our core values. Let's prioritize integrity over numbers and champion a values-driven approach in our entrepreneurial journeys. 🌟 🔗 Tap the link in bio for more insights. Watch our podcast on Spotify: https://loom.ly/aUSHmkM @justcardiff @dontbuyrealestate @asterntalk @wedocreepy @lev.gpt @_quasarstudio #integrityinsales #valuesdrivensuccess #ethicalpractice #creatingvalue #integrity #founder #pitfalls #companyculture #organizationalculture #values

  • View organization page for Cardiff, graphic

    1,636 followers

    Build your company with the stakeholder model…

    View profile for William Stern, graphic

    Managing Director & Founder, Cardiff 🇺🇸 🇮🇱 Democratizing financial empowerment for small businesses worldwide through instantaneous loan decisions powered by advanced AI… Looking for mentorship click 👇 👇 👇

    🌐 The Stakeholder Model: Building Success with William Stern 💼 In this Reel, we unveil the key to building a thriving company—The Stakeholder Model. Prioritizing employees, who, in turn, prioritize customers. Unlock the blueprint to corporate success: 🤝 Step 1: Employee Well-being - Invest in your team's growth and happiness, fostering a culture of loyalty and dedication. 💼 Step 2: Customer Care Chain - Happy employees create happy customers. The stakeholder approach ensures a reciprocal relationship for sustained success. 🌍 Step 3: Global Empathy - Extend care beyond the company walls. Embrace a holistic view where success includes benefiting society and the environment. 🔗 Step 4: Sustainable Growth - The stakeholder model fosters long-term, sustainable growth by aligning the interests of all involved parties. 🚀 Step 5: Collective Triumph - Success isn't solitary; it's a collective achievement. The stakeholder model propels companies towards shared victories. Don't discount the power of holistic business approach. Let's embrace the stakeholder model and cultivate success that resonates with employees, customers, and the world at large. 🌐 🔗 Tap the link in bio for more insights. Watch our podcast on Spotify: https://loom.ly/aUSHmkM @justcardiff @dontbuyrealestate @asterntalk @lev.gpt #stakeholdermodel #successblueprint #corporateculture #buildingsuccess #customercare #valueyourteam #success #effect #entrepreneuradvice

  • View organization page for Cardiff, graphic

    1,636 followers

    Epic interview with William Stern and Riley Edwards, Founder of Homeguard

    View profile for William Stern, graphic

    Managing Director & Founder, Cardiff 🇺🇸 🇮🇱 Democratizing financial empowerment for small businesses worldwide through instantaneous loan decisions powered by advanced AI… Looking for mentorship click 👇 👇 👇

    💪 Beyond Possessions: Navigating True Value with Riley Edwards 🌐 In this Reel, Riley, founder of @WeDoCreepy pest control, delves into the pressure of materialism in the U.S. He emphasizes the strength it takes to define personal worth beyond possessions. Here's how to cultivate that resilience: 🧘 Step 1: Self-Reflection over Materialism - Discover your intrinsic value beyond external possessions. Inner growth is the true measure of worth. 🌿 Step 2: Define Success on Your Terms - Resist societal pressures and set your own benchmarks for success. True strength lies in authenticity. 👁️ Step 3: Gratitude for Inner Wealth - Acknowledge and appreciate your inner strengths, wisdom, and experiences. These intangibles surpass material goods. 🔗 Step 4: Stay True to Your Values - Amidst the allure of materialism, hold onto your core values. Authenticity is the key to enduring success. 💡 Step 5: Encourage Others on the Journey - Empower those around you to value themselves beyond possessions. Strength is amplified when shared. Riley Edwards' insights inspire us to break free from the materialistic mold, recognizing that real strength comes from within. Let's embark on a journey of self-discovery and redefine our measures of success. 🚀 #BeyondPossessions #InnerStrengthJourney 🔗 Tap the link in bio for more insights. Watch our podcast on Spotify: https://loom.ly/aUSHmkM @justcardiff @dontbuyrealestate @asterntalk @wedocreepy @lev.gpt @_quasarstudio #personalworth #intrinsicvalue #innergrowth #truestrength #reflection #innerwealth #corevalues #selfreflection #materialism #worth

  • View organization page for Cardiff, graphic

    1,636 followers

    How do you navigate the sticky web of consumerism in the world?

    View profile for William Stern, graphic

    Managing Director & Founder, Cardiff 🇺🇸 🇮🇱 Democratizing financial empowerment for small businesses worldwide through instantaneous loan decisions powered by advanced AI… Looking for mentorship click 👇 👇 👇

    🌐 Capitalism Exposed: Navigating the Consumer Maze 💬 In this insightful Reel from our latest podcast episode, we take a deep dive with a special guest to unravel the overwhelming influence of capitalism in America, especially as seen through the lens of social media. Explore how the relentless push for 'newer, bigger, better' affects our daily choices and perceptions. Here's what we delve into: 🔄 Step 1: Decoding the Capitalist Current - Delve into how capitalism, especially as portrayed on social media, continually drives us towards an endless cycle of consumerism. 🆕 Step 2: Unpacking the 'New is Better' Mantra - Challenge the pervasive belief that newer always means better, and how this shapes our consumer behavior and lifestyle choices. 📏 Step 3: Questioning 'Bigger is Better' - Critique the idea that larger possessions automatically mean a more fulfilling life, and discuss the benefits of minimalism and intentional living. 🔁 Step 4: Escaping the Consumerist Loop - Gain insights on breaking free from the continuous cycle of purchasing and upgrading, driven by targeted advertising and societal pressures. 🌿 Step 5: Rethinking Success and Fulfillment - Engage in a conversation about redefining personal success beyond material gains, focusing on inner satisfaction and sustainable practices. Join our hosts and guest, Riley Edwards, in a critical discussion that challenges the capitalist norms in American culture. This engaging episode is essential viewing for anyone curious about consumer behavior, social media's impact, and the quest for personal fulfillment. 🚀 🔗 Tap the link in bio for more insights. Watch our podcast on Spotify: https://loom.ly/aUSHmkM @justcardiff @dontbuyrealestate @asterntalk @wedocreepy @lev.gpt @_quasarstudio #entrepreneurialchallenges #professionalconflict #growthmindset #deepdive #capitalism #consumer #podcast #consumerism

  • View organization page for Cardiff, graphic

    1,636 followers

    Would you employ your friends? Better yet, would you go into business with them?

    View profile for William Stern, graphic

    Managing Director & Founder, Cardiff 🇺🇸 🇮🇱 Democratizing financial empowerment for small businesses worldwide through instantaneous loan decisions powered by advanced AI… Looking for mentorship click 👇 👇 👇

    🤝 Navigating Friendships in Business: Realities with Jeff Fenster 📈 This Reel uncovers Jeff's insights on working with friends in the professional realm. It's crucial to prepare for the harsh realities and realizations that may arise. Here's how you can navigate this dynamic: 👥 Step 1: Understand Professional Boundaries - Friendships may face challenges in a professional setting. Clearly define roles and expectations to avoid misunderstandings. 💼 Step 2: Communicate Openly - Foster transparent communication. Address issues promptly and constructively to maintain a healthy work relationship. 🚀 Step 3: Be Prepared for Outcomes - Recognize that working with friends may not always go as planned. Be resilient and adaptable to navigate unexpected situations. 💡 Step 4: Learn and Grow - Extract lessons from both successes and challenges. Continuous improvement and a growth mindset are key to evolving in professional partnerships. 🤝 Step 5: Balance Friendship and Professionalism - Find the equilibrium between maintaining a friendship and executing professional responsibilities. Striking this balance is essential for success. Jeff Fenster's experience sheds light on the nuances of blending friendship with business. Let's approach such collaborations with wisdom, preparedness, and a commitment to growth. 💬 🔗 Tap the link in bio for more insights. Watch our podcast on Spotify: https://loom.ly/aUSHmkM @justcardiff @fensterjeff @everbowlcraftsuperfood @andrewzalez @dontbuyrealestate @lendingtips @asterntalk #businessfriendships #professionalrealities #worktogether #opencommunication #complexity #entrepreneurialchallenges #professionalconflict #growthmindset

  • View organization page for Cardiff, graphic

    1,636 followers

    What’s your story?

    View profile for William Stern, graphic

    Managing Director & Founder, Cardiff 🇺🇸 🇮🇱 Democratizing financial empowerment for small businesses worldwide through instantaneous loan decisions powered by advanced AI… Looking for mentorship click 👇 👇 👇

    🚀 Journey of Relentless Pursuit: Entrepreneur Jeff Fenster's Story 🌟 This Reel delves into Jeff's dedication to the pursuit and ongoing journey in entrepreneurship. He's not just satisfied with accomplishments but thrives on continuous projects. Here's how you can channel that same drive: 🔍 Step 1: Embrace the Journey - Find value in the process, not just the destination. The pursuit itself is a source of growth and fulfillment. 🛠️ Step 2: Never Settle - Like Jeff, keep pushing boundaries. Don't settle for past achievements; let them fuel your ambition for new ventures. 💡 Step 3: Relish Challenges - Challenges are opportunities in disguise. Approach them with enthusiasm, knowing they pave the way for innovation. 🌟 Step 4: Stay Humble, Stay Hungry - Gratitude for achievements, paired with a hunger for more, creates a powerful mindset for sustained success. 🚀 Step 5: Embrace Risks - Just as Jeff does, face uncertainties and take calculated risks. They are stepping stones to greater accomplishments. Jeff Fenster's mindset is a beacon for those who appreciate the journey as much as the destination. Let's join him in the relentless pursuit of growth and accomplishment! 💼 #EntrepreneurialJourney #ContinuousPursuit 🔗 Tap the link in bio for more insights. Watch our podcast on Spotify: https://loom.ly/aUSHmkM @justcardiff @fensterjeff @everbowlcraftsuperfood @andrewzalez @dontbuyrealestate @lendingtips @asterntalk #relentlesspursuit #newventures #powerfulmindset #reel #journey #neversettle #embracethejourney #entrepreneur

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