Causeway Solutions, LLC

🎧 Get caught up on our last episode of Connect with Causeway before a brand new episode is released tomorrow! Tim Duer, VP of Healthcare & Enterprise Insights, delves into the intriguing question: 'How do we predict somebody’s likelihood of taking an action or holding a belief?' These are the insights we can uncover for you regarding your current or potential customers. Discover insights on personalizing touchpoints and messaging for impactful engagement! #ConnectwithCauseway #Personalization #PredictiveAnalytics https://lnkd.in/g_zwpJeu

The data concierge employs best practices to maximize collaborative business intelligence (BI) technologies and dashboards to facilitate team discussions and problem-solving. Through collaborative BI, organizations can streamline processes, increase productivity and reduce costs across the operation. Read CEO William Skelly’s article, “Data Concierge: Driving Business Intelligence Collaboration,” originally featured in DATAVERSITY. https://lnkd.in/ewdsk_kJ

🔍💡 The Future of Smart Segmentation in Healthcare Marketing! 💡🔍 IKYMI: In our previously recorded SHSMD webinar, we tackle the challenge of tightening healthcare budgets where marketers are asked to do more with less. With expectations increasing for new patient acquisition despite shrinking budgets, uniquely created audience segments and personalized messages provide the opportunity to optimize budget spend and bring the best value to campaigns. Join Tom Kirby, Senior Director of Strategic Marketing & Intelligence at UPMC, and Tim Duer, VP of Enterprise & Healthcare Insights at Causeway Solutions, as they offer invaluable insights into these strategies. UPMC, the #1 ranked hospital in Pittsburgh and a world-renowned healthcare provider and insurer, along with Causeway Solutions, the leader in Acquisition Analytics and innovative provider of leading-edge consumer insights and data services, share their expertise in this enlightening session. Watch today to learn how to maximize your marketing impact. https://lnkd.in/e6QPKTkY #HealthcareMarketing #SmartSegmentation #UPMC #CausewaySolutions #MarketingWebinar #PatientAcquisition #ConsumerInsights #DataServices

🎯 Data That Truly Targets Your Audience! 🎯 At Causeway Solutions, we make targeting your audience a seamless and easy process. With years of experience in data management and campaign strategy, we specialize in creating strategic audiences for multi-channel marketing campaigns across various industries. We harness our expertise to partner with leaders in both online and offline marketing, offering highly targeted activation strategies across mediums. Let's work together to transform your marketing efforts and reach your goals effectively! causewaysolutions.com #CausewaySolutions #DataManagement #MarketingStrategy #TargetedMarketing #CampaignStrategy #MultiChannelMarketing #AudienceTargeting

PODCAST ALERT:🎙️ Level up your marketing game! Explore the art of blending traditional advertising with predictive analytics for game-changing strategies in the U.S. senior living marketing, which is expected to grow to $131 billion U.S. by 2029. 💡 Join us for candid conversations on niche marketing. Tune in for insights that'll reshape your approach! #SeniorLiving #Marketing #PredictiveAnalytics #Podcast 📻 https://lnkd.in/g_zwpJeu

BLOG: Drive Engagement and Boost Marketing Results with Digital Audiences! 🚀 Understanding your audience is key to achieving better marketing results. By targeting the right users with personalized messages, you can create more relevant content, improve engagement, and drive the desired action. 🎯 At Causeway Solutions, we specialize in helping you connect directly with your prospective customers using the power of digital audiences. Let’s amplify your marketing efforts and engage your audience like never before! 💡 https://lnkd.in/e9fDpEQn #DigitalAudiences #MarketingStrategy #Engagement #CausewaySolutions

🍪 The Third-Party Cookie is Staying Put! 🍪 Data is power and this is one of the most important things to learn from Google's latest announcement. Shoring up your first-party data and enhancing your third-party data are two of the most critical steps you can take to ensure you reach and engage your audience effectively. At Causeway Solutions, we support our clients with optimizing first-party data. By leveraging robust data strategies, you can create highly targeted and impactful marketing campaigns. Don't miss the opportunity to optimize your marketing efforts and stay ahead in the game! www.causewaysolutions.com #DataIsPower #ThirdPartyCookie #FirstPartyData #MarketingStrategy #AudienceEngagement #CausewaySolutions #DigitalMarketing #DataDriven

Despite the growing buzz around AI, consumer comfort levels with using AI for various tasks have remained relatively unchanged over the past year. Causeway Solutions' findings from our latest survey showcased the only notable shift....attitudes toward AI-driven vehicles. Last year, 30% of respondents felt comfortable with AI driving cars. This year, that number has dropped to 23%. 🤔 Diving deeper into those who embrace AI-powered transportation, we found that men aged 25-44 with higher income and education levels are more likely to be on board with this technology. What do you think about this trend? We wonder what Waymo thinks! 💭 causewaysolutions.com #CausewaySolutions #AISurvey #AI #ConsumerTrends #TransportationTechnology

Thanks to Digiday for featuring our predictive and prescriptive modeling and digital audiences:https://lnkd.in/eWEemmw4 Krystal Scanlon

📚 Back to School Spending: 2024 vs. 2023 ✏️ In 2023, 18% of respondents reported maintaining their spending from the previous year. This year, that figure has remained relatively steady at 20%. 📈 Although overall spending hasn't shifted significantly, there's been a notable increase in the number of people shopping. Last year, 34-60% of respondents were shopping, while this year, 39-69% are shopping for various back-to-school items. causewaysolutions.com #BackToSchool #SpendingTrends #2024vs2023 #SchoolShopping