🎧 Get caught up on our last episode of Connect with Causeway before a brand new episode is released tomorrow! Tim Duer, VP of Healthcare & Enterprise Insights, delves into the intriguing question: 'How do we predict somebody’s likelihood of taking an action or holding a belief?' These are the insights we can uncover for you regarding your current or potential customers. Discover insights on personalizing touchpoints and messaging for impactful engagement! #ConnectwithCauseway #Personalization #PredictiveAnalytics https://lnkd.in/g_zwpJeu
Causeway Solutions, LLC
Market Research
Metairie, Louisiana 1,293 followers
Causeway Solutions is a leading provider of innovative data services and actionable analytics.
About us
Subscribe to our "Connect With Causeway Podcast" at https://linktr.ee/connectwithcauseway. Causeway Solutions is the industry leader in the “democratization of data science.” In today’s influence marketing world, terms like “psychographics” or “neural networks” are thrown around by political consultants and advertising executives in an attempt to entice prospects or impress clients. This penchant for pretentiousness leaves the impression that only those with a PhD from MIT truly understand “big data" and without them as your (well-paid!) guide, successful outcomes for your company or campaign are unattainable. That’s an arrogant view. That’s the wrong approach. And that’s going to change. Starting with the information available at your fingertips, our experienced team will work with you to understand your problems, assess your needs, and generate customized analytics to provide real-world solutions that accomplish your goals. The end result? Better data. Intelligible analysis. Winning plans. Our experience spans all levels of government and the marketplace – from scrutinizing local races with hundreds of constituents or Presidential campaigns fought amongst tens of millions of voters to developing issue-oriented advocacy endeavors and managing brand preference for some of America’s largest corporations. We develop unique strategies that power battle-tested tactics and tackle unique obstacles that may arise along the way. Causeway Solutions provides you with the analytics and strategic data insights you need to win. The mission is clear: We empower our clients to make smart, timely, data-driven decisions through real-time insights into risks and opportunities. That’s Causeway Solutions. That’s data done the right way.
- Website
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http://www.causewaysolutions.com
External link for Causeway Solutions, LLC
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Metairie, Louisiana
- Type
- Partnership
- Founded
- 2013
- Specialties
- Data Management, Political Consulting, Business Intelligence, Data Integration, Strategic Vision & Consulting, SQL Server, Microsoft Azure, and Azure Data Lake
Locations
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Primary
433 Metairie Rd
Metairie, Louisiana, US
Employees at Causeway Solutions, LLC
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Kevin Carns
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John McClelland
Helping people find their passion in public service and advocate for the issues they care about.
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Joel Cochran
Azure Big Data | Automation | Cloud & Software Development
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Jessica Shapiro
Strategic Talent Director | Specializing in Politica,Data, Digital & Advertising Operations
Updates
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The data concierge employs best practices to maximize collaborative business intelligence (BI) technologies and dashboards to facilitate team discussions and problem-solving. Through collaborative BI, organizations can streamline processes, increase productivity and reduce costs across the operation. Read CEO William Skelly’s article, “Data Concierge: Driving Business Intelligence Collaboration,” originally featured in DATAVERSITY. https://lnkd.in/ewdsk_kJ
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🔍💡 The Future of Smart Segmentation in Healthcare Marketing! 💡🔍 IKYMI: In our previously recorded SHSMD webinar, we tackle the challenge of tightening healthcare budgets where marketers are asked to do more with less. With expectations increasing for new patient acquisition despite shrinking budgets, uniquely created audience segments and personalized messages provide the opportunity to optimize budget spend and bring the best value to campaigns. Join Tom Kirby, Senior Director of Strategic Marketing & Intelligence at UPMC, and Tim Duer, VP of Enterprise & Healthcare Insights at Causeway Solutions, as they offer invaluable insights into these strategies. UPMC, the #1 ranked hospital in Pittsburgh and a world-renowned healthcare provider and insurer, along with Causeway Solutions, the leader in Acquisition Analytics and innovative provider of leading-edge consumer insights and data services, share their expertise in this enlightening session. Watch today to learn how to maximize your marketing impact. https://lnkd.in/e6QPKTkY #HealthcareMarketing #SmartSegmentation #UPMC #CausewaySolutions #MarketingWebinar #PatientAcquisition #ConsumerInsights #DataServices
SHSMD Webinar: “Doing more with less: Redefining Audience Targeting with AI & Predictive Analytics”
https://www.youtube.com/
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🎯 Data That Truly Targets Your Audience! 🎯 At Causeway Solutions, we make targeting your audience a seamless and easy process. With years of experience in data management and campaign strategy, we specialize in creating strategic audiences for multi-channel marketing campaigns across various industries. We harness our expertise to partner with leaders in both online and offline marketing, offering highly targeted activation strategies across mediums. Let's work together to transform your marketing efforts and reach your goals effectively! causewaysolutions.com #CausewaySolutions #DataManagement #MarketingStrategy #TargetedMarketing #CampaignStrategy #MultiChannelMarketing #AudienceTargeting
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PODCAST ALERT:🎙️ Level up your marketing game! Explore the art of blending traditional advertising with predictive analytics for game-changing strategies in the U.S. senior living marketing, which is expected to grow to $131 billion U.S. by 2029. 💡 Join us for candid conversations on niche marketing. Tune in for insights that'll reshape your approach! #SeniorLiving #Marketing #PredictiveAnalytics #Podcast 📻 https://lnkd.in/g_zwpJeu
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BLOG: Drive Engagement and Boost Marketing Results with Digital Audiences! 🚀 Understanding your audience is key to achieving better marketing results. By targeting the right users with personalized messages, you can create more relevant content, improve engagement, and drive the desired action. 🎯 At Causeway Solutions, we specialize in helping you connect directly with your prospective customers using the power of digital audiences. Let’s amplify your marketing efforts and engage your audience like never before! 💡 https://lnkd.in/e9fDpEQn #DigitalAudiences #MarketingStrategy #Engagement #CausewaySolutions
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🍪 The Third-Party Cookie is Staying Put! 🍪 Data is power and this is one of the most important things to learn from Google's latest announcement. Shoring up your first-party data and enhancing your third-party data are two of the most critical steps you can take to ensure you reach and engage your audience effectively. At Causeway Solutions, we support our clients with optimizing first-party data. By leveraging robust data strategies, you can create highly targeted and impactful marketing campaigns. Don't miss the opportunity to optimize your marketing efforts and stay ahead in the game! www.causewaysolutions.com #DataIsPower #ThirdPartyCookie #FirstPartyData #MarketingStrategy #AudienceEngagement #CausewaySolutions #DigitalMarketing #DataDriven
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Despite the growing buzz around AI, consumer comfort levels with using AI for various tasks have remained relatively unchanged over the past year. Causeway Solutions' findings from our latest survey showcased the only notable shift....attitudes toward AI-driven vehicles. Last year, 30% of respondents felt comfortable with AI driving cars. This year, that number has dropped to 23%. 🤔 Diving deeper into those who embrace AI-powered transportation, we found that men aged 25-44 with higher income and education levels are more likely to be on board with this technology. What do you think about this trend? We wonder what Waymo thinks! 💭 causewaysolutions.com #CausewaySolutions #AISurvey #AI #ConsumerTrends #TransportationTechnology
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Thanks to Digiday for featuring our predictive and prescriptive modeling and digital audiences:https://lnkd.in/eWEemmw4 Krystal Scanlon
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📚 Back to School Spending: 2024 vs. 2023 ✏️ In 2023, 18% of respondents reported maintaining their spending from the previous year. This year, that figure has remained relatively steady at 20%. 📈 Although overall spending hasn't shifted significantly, there's been a notable increase in the number of people shopping. Last year, 34-60% of respondents were shopping, while this year, 39-69% are shopping for various back-to-school items. causewaysolutions.com #BackToSchool #SpendingTrends #2024vs2023 #SchoolShopping
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