CELab

In business, the need for engaging learning experiences is staggeringly important. Yet the “how” is elusive. Conventional educational approaches don’t work well. You can be tempted to fall back on trusted methodologies only to find them to be too slow, unwieldy, or frustrating. In Part 2 of this episode, Michele Wiedemer, Customer Education consultant and expert, continues diving into her approach to Learner-Centered Design! Summary for Part 2 We discuss Michael Allen’s framework for designing effective online learning experiences, which involves providing context, challenges, and activities to help learners solve problems and receive feedback. We explore the idea of creating engaging, subscription-based learning content, similar to how people learn from video game tutorials and explanations. Michele recommends several books and resources for customer education professionals, including “Non-Designers Design Book” by Robin Williams and Michael Allen’s work on effective learning components. Michele talks about her research program and encourages the audience to follow her on LinkedIn, emphasizing the importance of putting oneself in the learner’s shoes. Overall, the discussion focuses on strategies for creating learner-centered, engaging, and effective customer education programs in rapidly changing business environments.

In business, the need for engaging learning experiences is staggeringly important. Yet the “how” is elusive! Conventional educational approaches don’t work well.  You can be tempted to fall back on trusted methodologies only to find them to be too slow, unwieldy, or frustrating. In this episode, we’re joined by Michele Wiedemer, Customer Education consultant and expert who’s hard at work to learn more and to expand her already impactful approach to learning in B2B SaaS.   Join us as we dive into the 👨🎓 Learner-Centered Design approach that she and many of us leverage to build amazing content! #customereducation #b2bsaas #customersuccess #instructionaldesign

This week on the CELab Podcast, we bring back the "mini" format and focus in on a hot topic we hear about so frequently. Adam Avramescu breaks down the deep topic of certification - specifically for the world of Customer Education. Make sure you check this one out - more great eps are on the way! #certification #customersuccess #customereducation

❓ What's a "vanity metric" ❓ As Tableau's blog states: "Vanity metrics are metrics that make you look good to others but do not help you understand your own performance in a way that informs future strategies." While this may be a bold statement, in Customer Education (and many related areas like L&D and Enablement too), these kinds of metrics such as attendance, completion rates, and "smile sheets" (surveys) were all we had to work with unless we delivered paid education services. Good news! Customer Education has evolved. Many of the platforms we at CELab work with are leading the way to help us deliver ROI. Join us as we talk with Lila Krutel Meyer of Gainsight - one such innovative business that’s showing how education data and usage data connect so we can measure its impact on business outcomes. "Lead with data tied to business outcomes, versus measuring our activity." This is the way. Come have a listen! It'll change your outlook. #customereducation #customersuccess #roi

As technology evolves at lightning speed, how can we keep up with educating our customers? We pose this question to the legendary Geoffrey Moore author of the iconic book “Crossing the Chasm“ - with so many key insights including: ✅ The importance of customer education in tech industry ✅ Challenges in customer education for SaaS and startups ✅ Balancing product education and customer empathy in tech sector ✅ Teaching methods and SaaS model in software development ✅ AI in education, empathy, and adapting to change ✅ Education and technology with a focus on impact and executive support Don't miss this amazing episode; it'll help reshape how you think about the outsized role Customer Education plays in software today. https://lnkd.in/g7qXe2rZ #customersuccess #customereducation #b2bsaas #scale #education

How do you go from teaching 👩🏫 6th grade science 🔬 to a role leading Customer Education? It’s a great story that’s behind the evolution of customer education at Notion, where our guest – Zoe Ludwig – talks with Adam Avramescu about bridging the gap between product adoption and user success, and much, much more. Make sure you download this feature-packed episode today! #customereducation #customersuccess #productadoption #ai

At CELab, we work to keep up-to-date on the latest trends and reports - and this week is no exception. This is a rare chance to listen to Adam Avramescu and Dave Derington with special guest Shannon Howard as we break down the new Intellum-sponsored Forrester report: "Driving Business Success Through Customer Education. There's so much in this information-packed report to work through, so grab a drink, grab your copy of the report, and kick back with us as we learn how the world of Customer Education has changed from 2019 and what we can expect in the near future! https://lnkd.in/gux6CkcZ

Is #customereducation a fundamental pillar of your #gotomarket #strategy? If not, it should be. The importance of integrating education into marketing strategies is crucial for businesses to build trust and loyalty with their customers. Join Adam Avramescu and Mark Kilens as he takes a different perspective on how learning is fundamental to business.

Pricing #customereducation programs - easy or not? When asked, our network cited #pricing as something that they want to hear more about. Join Adam Avramescu and Mindy Barenblat - as we dive deep and learn about: 👉 Subscription-based learning model with ala carte options 👉 Integrating training with product sales 👉 Pricing and packaging for software products 👉 Integrating training with product sales. Have questions? Tell us in the comments!

Why do we put the customer first in Customer Education? Simple: If we don't prioritize their needs, address their challenges, and focus on their experiences using our platform - well - those customers churn. In this episode we welcome Emily Brogan at Dovetail to explore and better understand what this really means. We are always listening, learning, and engaging with customers. Are we then "customer whisperers"? Maybe! Listen in as Emily shares her unique experiences in making the customer come first!