As I wrap up my last few weeks at the University of South Carolina, I wanted to recap some of the things I've been up to this last month.
First, on April 4th, I defended my honors thesis in partial fulfillment of the requirements for Graduation with Honors from the South Carolina Honors College. My senior thesis titled "College Aged Women's Responses to Social Media Influences and the Role of Similarity," examines how want, attainability and connection are impacted as college-aged women feel more or less to an influencer. With my passion for social media, I wanted to look into college-aged women's perceptions of influencers as they grow in popularity, and we see a shift from traditional media idols.
Following my thesis defense, I had the opportunity to return to Augusta National Golf Club to work the 2024 Masters Tournament as a Greeter at Berckman's Place. I continued to refine and build on my customer service skills welcoming and serving thousands of patrons daily providing them a world-class experience.
Returning to Columbia after the Masters, I presented at Discover USC to receive my Graduation with Leadership Distinction from the Center for Integrative and Experiential Learning. I pursued a pathway in Professional & Civic Engagement, presenting on my time being a social media manager on the film set of The Grand Strand with Local Cinema Studios which was a formative experience in during my collegiate journey. Exposing me to the world of film, I developed a passion for film marketing, and plan to continue to pursue opportunities in the film industry.
Finally, I ended my semester long independent study with Jeff Savage, PhD who I've been working with on my social media management company, Cloud 9 Social, that I started last spring. With Dr. Savage's mentorship and guidance, I was able to utilize business frameworks to set a plan in place to pursue my business full-time after graduating.
A special thank you goes out to Linyun Yang and Helen van der Sluis for being my thesis director and second reader, Jessica Chavis and Darron Kirkley for preparing us USC students to work the Masters, Jacob T Cone and Taylor Vrscak for another incredible Masters tournament experience, Robyn Cranmer for guiding me through the GLD process, and Jeff Savage, PhD for teaching me everything I know about entrepreneurship; teaching me the skills and lessons I need to know to, and instilling the confidence in me to go out into the real world and be an entrepreneur.