CHARGE

We're back with our September edition of Deck Diagnosis on September 11th at 1:30 PM ET! To ensure a smooth and engaging experience for all, we have made the switch to ZOOM as the permanent home for Deck Diagnosis. We're excited to continue bringing you expert insights without a hitch. In this session, our #sponsorship coach, Eric Beadle, will dive into the science of crafting a winning sponsorship deck. He’ll offer live, targeted feedback, giving insights on how to refine your #proposals to meet industry standards. Interested in personalized advice on your sponsorship deck? Submit it before the workshop. We’ll pick up to a few to review live. Submit here: https://lnkd.in/g_4gkKBs Want to attend but don’t want to submit a deck, click below to register. See you on September 11th! Register here: https://lnkd.in/g_kGifgh

#Sponsorship News: Shedeur Sanders Signs First College Football NIL Deal with Nike 🏈👟 Per On3, University of Colorado quarterback Shedeur Sanders has made history by becoming the first college football player to sign an #NIL deal with Nike. The footwear and apparel deal will have Sanders showcase unique gear, possibly even in-game, as Colorado is a Nike-affiliated school. Already a star in the NIL world with over 2.5 million social media followers, Sanders adds this significant #partnership to his roster, which includes deals with Gatorade, BRADY Brand, and Mercedes-Benz USA. With an On3 NIL valuation of $4.7 million, the highest in college football, Sanders continues to solidify his status as a top influencer and athlete in the world of sports #endorsements. Full Article: https://ow.ly/igEf50Tb7TS

In an ever-evolving industry, navigating the complexities of #sponsorship can be challenging. Staying ahead of trends and refining your strategies is essential for standing out in a competitive landscape. Whether you’re just starting out or looking to take your sponsorship programs to the next level, our bi-weekly #newsletter provides expert insights to help you find sponsorship #success. Sign-up here: https://ow.ly/Rtj050T9QsA

#Sponsorship News: Anheuser-Busch Partners with Nitro Circus & NITROCROSS 🍻🏁 Busch Light is now the official beer #sponsor of Nitro Circus and Nitrocross. The partnership kicks off with the "Busch Light Race to the Mountains" in Salt Lake City. As a supporter of agricultural communities across the US, Busch Light will also hold Farmer Appreciation Nights throughout the Nitro Circus and Nitrocross tours. This #partnership blends high-octane action with impactful community initiatives, aligning Anheuser-Busch with fast-growing sports and meaningful connections. Press Release: https://lnkd.in/gQeqqRqP

Three common #sponsorship mistakes that we see all the time: Neglect Audience Insights: Failing to understand your audience misses the opportunity to showcase how your property can effectively market to your sponsor's target demographic. Use of Generic Proposals: Relying on one-size-fits-all sponsorship #proposals fails to address prospective clients' specific needs and objectives. Overlook Sponsor ROI: When you don’t prioritize delivering a strong return on investment (ROI) for your #sponsors, you neglect to implement strategic activations, measure performance, and optimize your #sponsor's approach. Avoiding these common mistakes can position your property for stronger, more successful sponsorships.

Check out the August edition of Deck Diagnosis on YouTube as our sponsorship coach, Eric Beadle, MBA, dives into Josh Felber's #sponsorship deck to provide expert insights.

Properties that sell #sponsorship know their value. Knowing the true value of your offerings will make the difference in successfully selling sponsorship. Here's why: - Builds trust and transparency - Justifies your sponsorship price - Maximizes revenue - Enhances negotiation power For more on valuation, check out our article, " Sponsorship Pricing: The Expert's Guide to Sponsorship Valuation" https://ow.ly/af9m50T4aU7

Don’t Forget, our FREE live workshop: Deck Diagnosis is tomorrow at 1:30 PM ET. Register Here: https://lnkd.in/gQxSw4jZ See you tomorrow!

The most important part of your deck is your audience! If you would like expert #sponsorship tips like in the video below, join us this Wednesday, August 21, at 1:30 PM ET. Our sponsorship coach will provide insights for building effective sponsorship decks for the August edition of "Deck Diagnosis." Register here: https://lnkd.in/gQxSw4jZ See you on August 21!

#Sponsorship News: Bank of America becomes the official bank sponsor of FIFA World Cup 2026™ - Canada, Mexico and the United States 🏦🤝⚽ Per SBJ, Bank of America marks a historic first for #FIFA by becoming the first global #sponsor from the banking sector. While the financial details of the agreement are undisclosed, industry sources suggest that global sponsorships at this level could reach up to $100 million. Bank of America joins other major brands such as Budweiser Brewing Company APAC, McDonald's, Unilever's Dove Men+Care, and China-based Mengniu Dairy as "Global Sponsors" supporting the World Cup. In addition to FIFA global sponsorships, the 16 World Cup host cities have been allowed to sell their own "supporter" sponsorships, the first time FIFA has offered such an opportunity. Host cities will now have to refrain from selling their own sponsorships in the #banking category. Full Article: https://ow.ly/1vAM50SYPpg #BankOfAmerica #WorldCup