Water & Music's 2024 State of Data in the Music Industry Report has identified Chartmetric as the industry's most utilized tool for market intelligence data.
The report surveys 600 professionals across 6 continents and 12+ industry sectors, including record labels, music publishing, artist management, and more. Among responses, 84% reported using Chartmetric within the past 12 months.
We asked founder and lead editor Cherie Hu about her thoughts on Chartmetric and data tools across the board. She shared,
"Our State of Data in the Music Industry report shows how important third-party music data tools like Chartmetric have become in today's industry. Across streaming, social, and audience data, the volume and complexity of music data continues to grow on a weekly basis. By aggregating information from multiple sources, third-party music intelligence tools enable industry pros to cut through the noise, identify emerging trends, and benchmark performance — all in service of making more informed, thoughtful, and strategic decisions. We expect these tools to become even more integral to industry operations in the future, making complex data analysis more accessible and actionable for a wide range of music companies."
Read the full insights from Water & Music at their report here: https://lnkd.in/eRdEemBe
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