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Nothing captures the moment like sports. 🏈 We're proud to have powered Banded.com's "Big Game" promotion, offering shoppers a gift card worth 50% of their order value if they correctly selected the Super Bowl MVP. We kicked off three days before the game and saw a steady stream of engagement until BOOM. A well-timed text by Bobby Redfern 1-hour before gametime set off a flood of orders, representing almost 70% of the campaign's total volume. Banded doesn't sell any team-branded SKUs, but it didn't matter. Sports fans are everywhere, and nothing quite captures the excitement of the moment like sports. Participants have been segmented as football fans using our integration within Banded's Attentive platform, and this launch sets the stage for more to come in March. Thanks to the Banded team for a great collaboration!

Overtime has made it their business to be on the leading edge of engaging sports fans. Through constant innovation, the company has gone from an unknown startup in 2016 to the leading GenZ sports community with over 95 million followers across platforms. Just as impressive as the community growth has been the launch of next-generation sports leagues, including Overtime Elite (OTE), which recently sent two players top 5 in the 2023 NBA draft. We are proud to power the “OTE Champion” campaign which offers shoppers the opportunity to receive site credit equivalent to 100% of their merchandise if they pick the 2024 OTE champion. https://lnkd.in/geWym35H

Overtime has made it their business to be on the leading edge of engaging sports fans. Through constant innovation, the company has gone from an unknown startup in 2016 to the leading GenZ sports community with over 95 million followers across platforms. Just as impressive as the community growth has been the launch of next-generation sports leagues, including Overtime Elite (OTE), which recently sent two players top 5 in the 2023 NBA draft. We are proud to power the “OTE Champion” campaign which offers shoppers the opportunity to receive site credit equivalent to 100% of their merchandise if they pick the 2024 OTE champion. https://lnkd.in/geWym35H