Chili Piper

Olympics of... SaaS onboarding?! Our friends over at Chameleon are hosting the User Onboarding Olympics. Submit your favorite in-app flows by tomorrow (August 8th). Winners will take home prizes ($300 Airbnb voucher for Gold, $150 for Silver, etc.) Whether you win or not, you'll get a $5 Uber Eats coffee voucher for each submission (up to 10). Time to make use of those screenshots you've been storing... Seriously, go submit your favorite onboarding flows (even if they're not Chili Piper) > https://lnkd.in/eBt_WpXV

Have plans after INBOUND? Well... now you do! Join 150+ B2B revenue leaders on Wednesday, September 18th from 7:30pm to 11:30pm for a fiesta at Borrachito! It's hosted by some of the 🐐 s: Chili Piper, Crossbeam, Mobileforce Software, Sendoso, Splash (SplashThat.com), and Surfe. You'll enjoy: 🍸 Drinks 🌮 Tacos 🎲 Games 🔗 Connections Save your spot now: https://lnkd.in/exp9Dsju P.S. Seriously. Save your spot. They're actually limited. That's not a marketing ploy.

Onboarding doesn't have to cost $$$ to be good. Our onboarding is Free.99 and just as good as LeanData's. P.S. We wish there really were two Will Aitkens. P.P.S. If you know the commercial this is referencing, it might be time to buy eye cream.

Demand conversion doesn't have to be so complicated. You only need the 🌶 Scheduling + Form Routing + Chat + Handoff + Lead Distribution = One platform for demand conversion

Couldn't make Laudable's “Yes Chef” event?? No sweat, we have all the AI recipes for you 👇 Starting with our Grand Prize winner, Tara Robertson from Chili Piper 🌶️ Tara uses this old family recipe to quickly turn her comment section into content ideas! You can also use it for: 👉 Comments or questions from an event webinar 👉 Slack threads from your internal team 👉 Comments from a blog post or Reddit thread 👉 and more! Have a recipe you think would be perfect for this series? You might just end up competing on the next live show. Comment below or DM me to find out more! -- 𝙏𝘼𝙍𝘼'𝙎 𝙋𝙍𝙊𝙈𝙋𝙏: 𝙿𝚕𝚎𝚊𝚜𝚎 𝚞𝚜𝚎 𝚝𝚑𝚎 𝚌𝚘𝚖𝚖𝚎𝚗𝚝𝚜 𝚘𝚗 𝚝𝚑𝚒𝚜 𝙻𝚒𝚗𝚔𝚎𝚍𝙸𝚗 𝚙𝚘𝚜𝚝 𝚝𝚘 𝚜𝚞𝚐𝚐𝚎𝚜𝚝 𝟻-𝟼 𝚋𝚕𝚘𝚐 𝚙𝚘𝚜𝚝 𝚝𝚘𝚙𝚒𝚌𝚜. 𝚃𝚑𝚎 𝚝𝚘𝚙𝚒𝚌𝚜 𝚜𝚑𝚘𝚞𝚕𝚍 𝚋𝚎 𝚙𝚒𝚌𝚔𝚎𝚍 𝚋𝚊𝚜𝚎𝚍 𝚘𝚗 𝚠𝚑𝚒𝚌𝚑 𝚌𝚘𝚖𝚖𝚎𝚗𝚝𝚜 𝚊𝚛𝚎 𝚖𝚘𝚜𝚝 𝚙𝚘𝚙𝚞𝚕𝚊𝚛. 𝚃𝚑𝚎 𝚊𝚞𝚍𝚒𝚎𝚗𝚌𝚎 𝚏𝚘𝚛 𝚘𝚞𝚛 𝚋𝚕𝚘𝚐 𝚒𝚜 𝙱𝟸𝙱 𝚖𝚊𝚛𝚔𝚎𝚝𝚎𝚛𝚜, 𝚊𝚗𝚍 𝚠𝚎 𝚕𝚒𝚔𝚎 𝚝𝚘 𝚔𝚎𝚎𝚙 𝚘𝚞𝚛 𝚌𝚘𝚗𝚝𝚎𝚗𝚝 𝚝𝚊𝚌𝚝𝚒𝚌𝚊𝚕 𝚊𝚗𝚍 𝚏𝚞𝚗. [𝙿𝚊𝚜𝚝𝚎 𝚝𝚑𝚎 𝚙𝚘𝚜𝚝 + 𝚌𝚘𝚖𝚖𝚎𝚗𝚝𝚜 𝚑𝚎𝚛𝚎]

"Here's a list of 319 high-intent leads to prioritize." (Badge scans we got in exchange for swag.)

Nah, that lead was definitely an emergency 🔥 👨🚒 🚒

Event marketers, mark your calendars! Our very own Brandon Redlinger 🌶️ is speaking during Event Marketers Week, powered by Zuddl. His spicy session is all about building brand and driving demand: The Big Magic of Micro-Events in B2B Marketing. (You know, like the opposite of spending $$$ on a basic, boring booth at a big event.) He'll cover: 🌶️ How small events can lead to big pipeline and impact 🌶️ 3 steps to keep attendees engaged, interested and wanting more 🌶️ The biggest mistake event marketers make with micro-events that costs them deals 🌶️ The 3 key metrics to track for evaluating the success of your micro-event 🌶️ The post-event magic formula to turn interest into actionable business opportunities Register now: https://lnkd.in/gJxK-PAk

I was on the coast of Hawaii with my scuba gear, about to do a dive There was just one thing left to do…check my work email (after all, it had been a whole 2 minutes). I looked down and saw a response to my poorly drafted outbound email from a man named Nicolas at a company called Chili Piper. Little did I know, that email would change my entire career (and life). Hi 👋🏻 I’m Josh Aharonoff, CPA, taking over Chili Piper’s LinkedIn account. Here are 4 SaaS metrics I’ve learned after 4+ years as a fractional CFO for one of the fastest growing startups. 1. Annual Recurring Revenue (ARR) This may be the sexiest metric in town, and it’s for good reason. Most startups just take their monthly revenue and multiply by 12. Other startups take their MRR and multiply by 12. To me, these are both misleading. Annual Recurring Revenue represents the annual value of all active contracts that are on an ANNUAL recurring contract. It’s often calculated as such: Opening ARR [+] New - new annual amounts added [-] Churn - lost annual amounts (more on that below) [+] Expansion - added contract value from existing active customers [-] Contraction - lost contract value from customers still active and not opted out completely 2. Customer Acquisition Cost (CAC) Having a big ARR is impressive, but if you’re spending more money than you’re making to acquire those customers, then it’s a different story. We call that your Customer Acquisition Cost, or CAC if you want to sound cool. And it’s calculated by taking the total fully-loaded cost of your sales and marketing in a given time period and dividing it by your new logos won in that same time period. 3. Churn This metric is dangerous, so be careful. Churn represents what you are losing when a customer opts out of a recurring contract with you - this can be represented in dollars lost…or # of logos lost…or a % of either. The beauty of ARR businesses is if something goes wrong in month 2, you have 10 more months to make it right. 4. Net Dollar Retention (NDR) Churn is inevitable in any business…but that can be a lot less troublesome if customers expand with your service. To calculate Net Dollar Retention, simply take the sum of your expansion, contraction, and churn amounts, and divide by your opening ARR. Then multiply that by 100 to get a %. === These last 4 years with Chili Piper have been wild, and I’ve been fortunate enough to not only grow as a fractional CFO, but also as a CEO of our agency Mighty Digits - Chili Piper has been a huge inspiration for how to build an effective high performing team that is entirely remote. What’s your favorite SaaS metric? Let me know which ones you want me to explain in simple terms.

Didn't July just start? 😱 How did the first month of H2 go for you?