🚀 Download yours: The B2B Strategy Playbook for Enhanced Sales and Marketing Alignment! Bid farewell to silos and embrace seamless collaboration as we unveil tailored strategies crafted for B2B marketers like you, aiming for unmatched growth and industry dominance. Why invest in such a playbook, you ask? Let the numbers speak for themselves. 📊 Industry Stats: 1. Companies boasting solid sales and marketing alignment achieve an impressive 20% annual growth rate, starkly contrasting to a 4% revenue decline witnessed by those with poor alignment. ( Aberdeen Group) 2. Tightly aligned sales and marketing teams, showcasing a remarkable 36% higher customer retention rate and a 38% increase in sales win rates. (Marketo) 3. Organizations enjoy a 67% higher likelihood of closing deals and a staggering 209% surge in revenue from marketing efforts when sales and marketing functions are aligned. (Salesforce) Get your playbook here: https://lnkd.in/gquQPZYW
About us
COMPLEXITY IS NO MATCH FOR CREATIVITY Your business can’t afford to wait for results. You need a marketing partner with the chops and moxie to chase them down. We’re ready when you are. STRATEGY AND INSIGHTS We illuminate the solution your competition never saw coming. As your partner, we pave robust and adaptable paths to success with well-grounded, ready-to-grow strategies that stay intact as they cut across channels. DIAGNOSTIC ANALYTICS Numbers never lie, and we get them to speak. Our data specialists capture your opportunities to break free from the crowd with focused forecasts, honest analysis, and actionable insights that drive decisions. CREATIVE SERVICES Always on point and off the rails, our culture of relentless creative exploration drives us to pursue the compelling stories and experiences you need and never expected from larger-than-life Super Bowl spots to super spot-on tweets. PAID MEDIA AND SEARCH Our data-obsessed approach to media strategy and planning dials into the dreams and aspirations of your audience and puts your story in front of them at the best possible moment. DIGITAL TECHNOLOGY Whether it’s humanizing your brand through virtual reality or creating real connections with web experiences, we solve daunting digital problems and use the best technology to drive results.
- Website
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http://www.cmdagency.com
External link for CMD
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Portland, OR
- Type
- Privately Held
- Founded
- 1978
- Specialties
- Strategy, Research and Insights, Planning and Optimization, Data Analytics, Search Marketing, Sales Enablement, Marketing Automation and Nurturing, Creative, Branding and Identity Development, Campaign Creation, Graphic Design, Copy and Communications for Business and Consumer, Video and Animation, Content and Media, Content Strategy, Planning and Development, Paid Media Planning and Implementation, Public Relations Strategy and Communication, Social Media Strategy, Development and Amplification, User Experience Research, Strategy and Design, Digital, Web and App Development, AI Research and Development, AR and VR, and Digital Transformation Management
Locations
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Primary
Get directions
1631 NW Thurman
Portland, OR 97209, US
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Get directions
1201 1st Ave S #316
Seattle, WA 98134, US
Employees at CMD
Updates
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Many brands are in the midst of planning for 2025. This is an important distinction to be thinking about during the planning process.
Differentiating between a #marketingstrategy and a #marketingplan is essential for implementing effective marketing operations within a business. These two elements, while closely related, serve distinct functions in the marketing process. What is a Marketing Plan & How To Write One? Discover how to translate your marketing strategy into actionable steps with ease. Perfect for marketers looking to refine their approach and achieve their strategic goals 👉 https://bit.ly/3Tuas4n Marketers: How do you ensure your marketing plan effectively translates your overarching strategy into actionable steps? Share your approach and any tips you have for aligning the two!
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Check out this article on what to consider if you are thinking of undertaking an orginal research project.
Research isn’t done by just posting a survey, at least if you want your audience and media to take it seriously. CMI’s director of research Lisa Murton Beets shares questions to ask yourself before starting original research. http://spr.ly/6042c3DRn
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As we approach 2025, staying ahead requires innovative thinking. With 72% of B2B marketers planning to increase their use of AI and machine learning (Source: Salesforce), what are your plans? We have been actively using AI tools to help our clients get faster time to insight. Want to learn more? https://lnkd.in/gj6tb3fb #Strategy #B2BMarketing #ROI
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🗓 Planning for 2025 involves understanding upcoming technologies and market shifts. We’ll explore aligning your marketing strategies with future trends to keep your business competitive and forward-thinking. We have the tools and team to give you the insights you need to make 2025 the best marketing year ever: https://lnkd.in/gj6tb3fb #B2BMarketing #Planning #Strategy
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Evaluating your B2B brand design isn’t just a one-time exercise—it’s essential for staying relevant. A thorough assessment helps ensure your brand reflects your company’s growth, resonates with your target audience, and stands out in the market. Regular evaluation can uncover areas for improvement and drive meaningful changes that align with evolving business goals. Learn more with our latest blog: https://lnkd.in/gPUFMDEY #B2BMarketing #B2BDesign #BrandDesign
Five Things Your B2B Brand Should Do to Evaluate Design
cmdagency.com
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For B2B marketers, video isn’t just a piece of your marketing puzzle—it’s central to your outreach and campaign efforts. Here’s why: ✅ Increased engagement: Videos increase organic traffic from SERPs by 157% (Source: Search Engine People). ✅ Higher conversion rates: Including a video on landing pages can boost conversion rates by up to 80% (Source: Unbounce). ✅ Stronger recall: Viewers retain 95% of a message when they watch it in video compared to 10% when reading it in text (Source: Insivia). Leveraging video content can transform how you connect with your audience, convey your message, and convert prospects into loyal customers. Isn’t it time to put video at the heart of your marketing strategy? Let us help you up your video game: https://lnkd.in/gj6tb3fb #B2BMarketing #VideoMarketing #MarketingROI
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Is your B2B brand still using X? Why or Why not? Discuss.
Only 4% of marketers believe X provides brand safety Some 26% of marketers plan to cut ad spend on X in 2025, according to new Kantar data, which also finds consumer ad receptivity is on the up https://lnkd.in/e-mAvqsS
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With 83% of marketers affirming that video gives them a good ROI (Source: Wyzowl), isn’t it time to assess how your video content performs? This week, we explore estimating the ROI of your video projects, ensuring every frame counts toward your marketing goals. Do you know how to estimate your video ROI based on views and conversions? https://lnkd.in/g7BGeW8s #VideoMarketing #B2BMarketing #MarketingROI
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Account-based marketing (ABM) has revolutionized how we engage with target accounts. By focusing on quality over quantity, ABM allows us to create tailored campaigns that resonate more deeply with key decision-makers. This approach enhances customer relationships and drives higher ROI by aligning marketing efforts with sales goals. Embracing ABM means delivering more value where it matters most. Dive into our blog for more, and let's keep the conversation going! https://lnkd.in/d2r-swWz #ABM #B2BMarketing #ROI
ABM FTW: GET MORE VALUE FOR LESS EFFORT AND SPEND
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