Comcast NBCUniversal has been named to the 2024 ‘100 Companies that Care’ list by PEOPLE Magazine | PEOPLE.com! We’re so proud to be recognized for our commitment to creating real and lasting impact in the communities we live and work in. Learn more: https://lnkd.in/g425CWii
Comcast Advertising
Advertising Services
Philadelphia, PA 9,262 followers
Redefining the Future of TV. Follow Effectv and FreeWheel for more.
About us
About Comcast Advertising Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit www.comcastadvertising.com to learn more.
- Website
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http://www.comcastadvertising.com
External link for Comcast Advertising
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Philadelphia, PA
- Type
- Public Company
Locations
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Primary
1701 JFK Boulevard
Philadelphia, PA 19103, US
Employees at Comcast Advertising
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Terra Walker
Sr. Director Social Media and Talent Brand Marketing at Comcast Advertising // Growing Brand Awareness ⦿ Filling the Talent Pipeline ⦿ Employee…
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Russell Martinez
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Stephanie Ruys, SPHR, MA
Global HR Consultant ☀️| Developing Leaders 💪| Insights and DiSC Certified✨
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Maria Ceravolo
Updates
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We're proud to be recognized as a 'Best Place to Work for Disability Inclusion' on the annual Disability Equality Index, with a top score of 100. Thank you to Disability:IN for this honor! Learn more: https://lnkd.in/gHdAkxrG
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Go Addressable is committed to helping advertisers better leverage their own first-party data. Joint research with Go Addressable and MRI-Simmons found that 80% of adults 18-34 watch both linear and streaming TV. With addressable, advertisers can more confidently know they are reaching valuable audiences in brand-safe, premium environments across linear & streaming. Learn more from #goaddressable: https://lnkd.in/gfT6uaPv
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As part of Comcast, we are proud that Comcast has been named one of Great Place To Work US and Fortune's #BestWorkplaces for Millennials for the seventh year in a row! 🌟 Special thanks to our dedicated employees whose passion and hard work have made this recognition possible. Learn more here: https://lnkd.in/gCQxARXY
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“We have to have a team that is empathetic across the board and has the comfort to engage with us, to help us get the best solutions to these really complex problems.” - Tony Sanchez, VP of Client Experience, Comcast Advertising Discover what allyship in action means alongside Jess and Tony from our Client Experience team. From day one, they’ve focused on creating equitable processes, checking biases, and ensuring inclusivity for every candidate.
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We're excited to announce our expanded partnership with Comscore, Inc. to allow for enhanced cross-platform signal validation powered by our Signal Authentication offering. Announced earlier this year, this service delivers a standard of accuracy that has not been available in the market until now. The privacy-first scaled solution across close to 32 million U.S. households delivers a new standard of accuracy and understanding of reach and frequency as well as attribution measurement across linear and streaming TV, ultimately giving the industry stronger ID resolution for media campaigns. Read more at Broadcasting + Cable: https://bit.ly/4foZOVT
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Comcast Advertising reposted this
"I think that we can really find a way to make video serve into all these brands in a way that it never has before." At our recent Premium Programmatic Summit in NYC, Comcast Advertising's Karen Babcock joined Beet.TV for our leadership series to reveal how retailers are organizing — and scaling their data alongside the rise of programmatic in CTV. #FreeWheelSummit
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Ambika Sahni, Vice President, Advertising Partnerships, joined The Drum at Cannes Lions together with Mike Brooks from LG Ad Solutions to discuss trends in #CTV. She touches on the importance of getting the right strategy in place for live CTV advertising, cultivating a positive viewer experience and the power of partnerships. https://lnkd.in/e-93Dik9
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While increased privacy concerns have impacted advertisers’ ability to track and target users across digital endpoints, the shift towards privacy-centric practices and the emphasis on first-person data present opportunities for publishers to strengthen their relationships with users and to enhance data-driven audience-targeting capabilities. So, how are publishers facing these challenges today? How are they benchmarking themselves? What are they prioritizing? The foundation can be set in a defined first-party (1P) data strategy. A new report from FreeWheel Advisory Services has broadly categorized the approach publishers can take to 1P data strategy into four phases: Design, Develop, Execute, Optimize. These phases are intended to help publishers and their data and ad operations teams assess where they stand in their 1P data journey, and the steps needed to further progress. Download the report here: https://bit.ly/3SdFn4f
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Melanie Hamilton, SVP, Enterprise Sales at Comcast Advertising, sat down with Jack Myers from MediaVillage.org to discuss how Comcast Advertising is leading the way in #addressable advertising. "Because we have over 90% match rate to the home, which is truly our superpower, we are able to be very precise in our targeting, and that allows the buy-side to have confidence when they come to us, that their dollars will be placed where they know they will reach their marketing KPIs... We love to see the growth in marketers who are adopting addressable -- that's something that has changed massively since I joined Comcast." Watch the whole conversation filmed at the FreeWheel Beach at Cannes Lions: https://lnkd.in/eSzV8kW6
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