COMM

Sometimes we like to have company-wide knowledge shares. And 100% of those knowledge shares are highly informative. Unless you weren’t in those meetings. So, we’ve compiled some of the latest key learnings from our recent Pay-Per-Click (PPC) presentation led by Amanda Murray, Tyler Gagne, Lauryn Denney, and Maxwell Kraft. Please enjoy this SparkNotes version, from our team to yours.

ICYMI, two weeks ago, our very own Hannah DeRoche made some compelling USA gold medal predictions... and it turns out she was off by only one, which begs the question: Is there a medal for near-perfect Olympic medal predictions? Because we think there should be 🏅

Summer is almost over, and when the temps are at their highest, engagement seems to be at a low. How does your brand stay connected during these sunny months? Take our quick poll and tell us your go-to strategy for maintaining engagement over the summer 😎

This year's company outing was sponsored by every brand of SPF 50 sunscreen. Can't think of a better group to huddle with under one slice of shade in the 90-degree heat.

The world's biggest sporting event is here, so we did our data thing and predicted how much hardware Team USA would bring home from the 2024 Paris Summer Olympics. Think they can beat our predictions? #TeamUSA #Paris2024

Since it’s #NationalInternDay we’re celebrating all our amazing teammates who started as interns, AND one of them is celebrating her 13th workiversary this month (hint: bottom row, third from the left)! There’s nothing better than a little homegrown talent. Margaret Forbush Margaret Bragdon Hillary Graves Cammi Lin Maxwell Kraft Kathryn Wells Matheus Gonçalves Erica Shubin Samantha Weissgold Hannah DeRoche

Back by popular demand, we’re excited to bring you some elite mixology content featuring our very own Alex Nosevich.🍸 It’s vacation time, so before you hop on that plane, celebrate with an Aviation. The Aviation is a classic cocktail that dates all the way back to the beginnings of manned flight. It includes gin, maraschino liqueur, and Crème de Violette, which adds a bit of flowery sweetness and a beautiful purple/gray color. Aviation 2 ounces gin 1/2 ounce maraschino liqueur 1/4 ounce Crème de Violette Juice of half a lemon Place all ingredients into a cocktail shaker filled with ice, shake like turbulence over an Atlantic storm, pour into a coupe glass, garnish with a maraschino cherry, then toast your pilot as you fly away to your dream vacation. (Scotland, in Alex's case.) Have a great summer!

A few weeks ago, we heard from one of our social teammates, Erica Shubin, at a company-wide knowledge share. She said some very smart things about B2B influencers, which we’ve summed up in a very nice, easy-to-digest little visual right here.

Another day, another beautiful Hebrew SeniorLife community is being photographed. This time, Tom Kates Photography is helping us get some shots of their Center Communities of Brookline location for upcoming campaigns.

Social is always changing, and B2B social is no different. So we’ve pulled together an informative Q&A featuring one of our social department experts, Claire Byrnes, Senior Social Media Manager. Q: What’s your favorite way to keep up with changing algorithms and best practices? A: I typically lean on new feature announcements from Meta, LinkedIn, and TikTok so that I can explore and test them out. In some cases, we’ll also implement the new features into certain client asks, based on their needs. There’s also a really informative Pay-Per-Click (PPC) subreddit I recommend: https://lnkd.in/dQvs9YR9 Q: Who do you think is nailing B2B content on TikTok? A: I’m a big fan of B2BJade. She covers everything from creating B2B strategies to developing good work habits, and she also goes live often, giving the opportunity to ask direct questions. Q: So, about that whole TikTok thing… How can brands and influencers prepare for a future without TikTok? A: Even if TikTok does go away, vertical video isn’t going away anytime soon, nor is quick-hit, easily digestible content. Regardless of what happens in the future, developing a library of video content will go a long way. Q: You’re on a desert island and can use only one social media tactic to keep your client’s B2B audience engaged. Which tactic would you choose and why? Keep in mind that, yes, this island has Wi-Fi, and you’re hoping a rescue crew is on the way. A: The one thing I’d do is to go live. Posting a live video is definitely less common in the B2B space, so people are more likely to pay attention to that. That way, I can ask for help and water.