CommPRO

GARM’s demise shatters the unified front that major advertisers had established for brand safety. Without this central authority, advertisers are now navigating a more treacherous digital landscape alone, leading to a fragmented and inconsistent approach. This disarray heightens the risk for brands, which could now more easily find themselves inadvertently funding harmful content or embroiled in backlash due to ill-placed ads. The absence of GARM’s oversight introduces a new era of uncertainty that demands immediate strategic recalibration. https://bit.ly/3Xlsjgm #CommPR #PR #GARM

As we navigate towards the mid-21st century, businesses are encountering significant global challenges such as achieving carbon neutrality and navigating the regulatory landscape surrounding artificial intelligence (AI). These challenges require innovative solutions and strategic planning to ensure sustainability and compliance with evolving regulations. By proactively addressing these issues, brands can enhance their reputation, drive competitive advantage, and contribute to a more sustainable future. #Sustainability #AIregulation https://bit.ly/3YPMK6g #CommPRO #PR #RuderFinn

Campaigns are won and lost not because of a sentence on page 289 of programs that only voters who are affected by that line care about. Experience shows that campaigning on broad strokes ideas is just fine. And people familiar with the legislative process know that during the markup process of a bill the specifics always change, sometime until minutes before it is voted on. Franklin Delano Roosevelt used the broad strokes approach when he announced his New Deal. So does Donald Trump when he campaigns on the slogan, Make America Great Again. https://bit.ly/3yVFI5d #CommPRO #PR #Politics

Journalist Garcia emphasizes the crucial role journalists play in upholding democracy by holding those in power accountable. A recent Pew Research Center study shows that public trust in the media is closely tied to their ability to keep leaders in check. It is essential for journalists to continue their dedication to investigative reporting and revealing the truth in order to serve the public interest effectively. #journalism #accountability https://bit.ly/4721aCt #CommPRO #PR

Staying ahead in investor relations (IR) requires more than just a keen understanding of financials; it demands an awareness of emerging trends that are reshaping how companies engage with their stakeholders. Today, several key trends are gaining momentum and also redefining the IR playbook. First and foremost, ESG (Environmental, Social, Governance) integration continues to dominate the conversation. https://bit.ly/4fZZIEn #CommPRO #PR #InvestorRelations

Our analysis revealed a noticeable change in the preferred content shared by both B2B and B2C brands. There is a growing demand for consistent delivery of news, views, and updates in both professional and personal spheres. This shift underscores the importance of aligning brand communication strategies across different platforms and audiences. Research shows that businesses that effectively integrate their messaging across B2B and B2C channels are more likely to build brand trust and loyalty. #brandcommunication #customerengagement https://bit.ly/3YPMK6g #CommPRO #PR #RuderFinn

Susan Wojcicki has played a pivotal role in championing the rights and interests of content creators on YouTube. Her relentless efforts to provide creators with a platform to exhibit their work and receive equitable compensation have garnered widespread praise. Through initiatives like the YouTube Partner Program and Creator Academy, Wojcicki has solidified YouTube's support for creators. Her dedication to empowering content creators has been instrumental in shaping the digital realm and nurturing creativity online. #ContentCreators #YouTube https://bit.ly/4dKAEQ1 #CommPRO #PR

In the current climate of economic uncertainty and stock market volatility, companies are finding themselves in a precarious position regarding their external communications. We spoke with our CommPRO Industry members to learn more about their strategic and agile approache, with a focus on maintaining trust and credibility among stakeholders. Public relations executives are acutely aware of the challenges posed by this instability. One executive from a leading PR agency shared, “Companies are walking a tightrope. https://bit.ly/4dsZlRc #CommPRO #PR #Membership

The Democratic National Convention commenced in Chicago with a significant milestone - the nomination of the first woman of color for the presidential candidacy. This historic event highlights the party's commitment to diversity and inclusivity. Democrats positioned themselves as the party of hope and opportunity for all Americans, promising a vision of progress and equality. This nomination marks a significant step towards a more representative and inclusive political landscape. #DiversityInPolitics #InclusiveLeadership https://bit.ly/3AwY6Sy #CommPRO #PR #DNC2024